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Creative.ai redefines gaming video ad production using generative AI

Creative.ai

Generative AI is advancing and innovating vast swathes of work. Creative.ai has launched to bring this technology to video ads creation for mobile game publishers. Creative.ai is using generative AI to revolutionize the world of video ad production and ad analytics. Users simply need to input their desired ad parameters and then the Creative.ai AI algorithms take care of the rest; generating data-driven, measurable, and high-quality ads in a matter of minutes. Ads are produced 6x faster, enabling creative teams to focus on new concepts, while Creative.ai generates high performing iterations. All of this removes the heavy lifting and time-consuming process of manual ad production. In today's digital landscape, where Apple's App Tracking Transparency (ATT) framework has reshaped online advertising, a robust and innovative creative strategy is crucial for marketers to unlock success. As privacy takes center stage and tracking signals become limited, creatives have emerged as the most critical factor in driving profitable ad spend and achieving marketing excellence. Generating data-driven, high-performing, and captivating ads to engage your target audience is now possible with the advancements in Generative Ai technology that is made accessible through Creative.ai. Creative.ai is the evolution and brainchild of Athar Zia and Jay Shah, the founders’ previous venture, BLKBOX.ai. That platform analysed millions of dollars of ad testing data to unlock the DNA of a winning ad which helped it generate the blueprint for successful ad creation, something that was previously considered a "Black Box”. With the advancements in Generative AI technology, the founders were able to take the creative blueprint they had developed and, now, produce winning ads within minutes. “Creative.ai is a Generative AI Video Platform, leveraging millions of dollars of creative testing data within the Gaming vertical to unlock the DNA of a winning ad. This allows us to build data-driven, high-performing ads in a matter of minutes, empowering businesses to take their advertising efforts to the next level. Our platform is poised to revolutionize the way businesses approach their marketing strategies, and we're excited to see the unprecedented success it will bring to our clients” commented Creative.ai co-founder & CEO Athar Zia. “Performance marketing within Gaming is extremely scientific and measurable, yet creative production, and creative measurement are still stuck in the stone age with limited knowledge of what makes a winning ad, while assuming a 95% failure rate. It’s time for the industry to evolve, and leverage the advancements in Generative AI to produce data-driven ads that are measurable and deliver scaled performance” Creative.ai was founded in January 2023 by a team of seasoned experts in the advertising and technology industries including a former Meta ads auction expert [Athar Zia], and former Meta solutions engineer [Jay Shah]. Renowned creative production expert William Hughes joined as Chief Creative Officer having worked at EA, PopCap, BigFish, Social Point, and Tilting Point across more than 59 game titles. "User-Acquisition managers and creative teams are under pressure to deliver high-performing campaigns with limited resources. However, every decision is based on human interpretation of performance data, competitor and market analysis and production limitations leading to low performance. Generative AI replaces human bias and outdated production methods allowing studios to reduce overhead, increase production volume, and improve performance, giving creatives more time to be creative." added William Hughes, Chief Creative Officer at Creative.ai The Creative.ai team is of the firm conviction that the future of Gaming advertising lies in empowering user acquisition managers with tools that enable them to generate creative iterations faster to support their growth initiatives, without requiring any creative production skills. This will expand the scope of a user acquisition manager to include data-driven creative iteration production, while allowing creative teams to focus on what they do best, which is creating new concepts for business growth. User-generated content is a key feature in today's digital landscape. Creative.ai recognizes this and plans to roll out new technology features that enable advertisers to reduce the cost and time associated with producing user-generated content. This will allow businesses of all sizes to tap into the power of user-generated content and leverage it to drive growth and engagement. “The goal is to be the one-stop-shop where you can produce, test, iterate and get analytics on your creative strategy and production.We will do this by demystifying creative challenges and helping companies scale their advertising efforts profitably. Our advanced technology can produce highly-effective ads in a fraction of the time and we can share real-time analytics that highlight the DNA of a winning ad. This two pronged approach will enable businesses to focus on growth and success. We're excited to be at the forefront of advertising innovation and are looking forward to empowering businesses with the power of generative AI.” said Athar Zia. Contact Details Creative.ai Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.trycreative.ai/

April 13, 2023 09:00 AM Central Daylight Time

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Kane Robotics Launches Smart Cobot Solution for Sanding, Grinding, Finishing in Aerospace Manufacturing

Kane Robotics

Kane Robotics today announced the launch of its first collaborative robot (cobot) solution, the GRIT TM cobot. Developed by aeronautics and composite experts, GRIT dramatically improves productivity, reduces health risks, and solves labor shortages for aerospace maintenance, repair, and overhaul (MRO) companies. The first cobot solution innovated for composites sanding, Kane’s GRIT TM cobot works alongside humans to perform labor-intensive sanding, grinding and polishing for materials removal within any size and type of manufacturer. Unlike traditional industrial automation, GRIT solutions are reconfigurable for different tasks. With three sizes, the cobots can accommodate a wide variety of jobs. They are accessible even for smaller manufacturers; a GRIT system requires an average investment of just $100,000, with customers reporting a 100% return on investment after six months. “Aerospace and defense manufacturers require extremely precise sanding, grinding, polishing and finishing work to ensure parts meet regulatory requirements and achieve top performance,” says Kane Robotics COO Alan Hiken, a composites expert with a 30-year career in aerospace engineering. “GRIT cobot solutions provide the highest-quality work and help save teams from injuries and illness by filling repetitive, labor-intensive jobs.” The GRIT helps aerospace manufacturers complete jobs such as: Sanding primer from interior aircraft components Polishing fighter jet canopies after thermoforming to remove orange peel and achieve optical clarity Removing coating and sanding surfaces for paint preparation or repairs on helicopter main rotor blades. GRIT is the second generation of Kane’s collaborative robotic solutions. Manufacturers in aerospace, defense and other industries recognized impressive results from the first generation, including: Exponentially increased productivity. A 12-hour sanding job can turn into 3.5 hours when done by a GRIT cobot. Moreover, cobot sanding is precise and uniform, minimizing the need for further detail work before starting second-phase operations. Reduced health risks. Kane’s GRIT cobot reduces repetitive injuries to wrists, elbows and shoulders and respiratory and ocular illness caused by airborne particles. Companies report significant savings in healthcare costs. Filling job vacancies. U.S. manufacturers have difficulty attracting new workers, especially for taxing work like sanding. GRIT cobots can help fill those roles and lessen the need to replace retiring workers as the manufacturing workforce ages. A GRIT cobot can free veteran workers to do what they do best – operations that require higher-order reasoning and decision-making. GRIT solutions are designed for ease of use and require no specialized expertise to install, operate, or program. The practical system is compact and mobile and plugs into 110V electrical outlets. It can be operated by staff technicians and be up and running in almost any manufacturing facility within hours or days rather than months or years. Because GRIT solutions are quick to set up and operationalize, they realize near-immediate ROI. “With GRIT, manufacturing teams can simultaneously improve their productivity and solve safety and labor shortage challenges,” says Kane CEO John Spruce. See a live demonstration of Kane Robotics’ GRIT cobot at booth #4806 at the MRO Americas Aviation Week exhibition, April 18-20, 2023. Contact Kane for more information at https://kanerobotics.com/contact/. About Kane Robotics Since its founding in 2019, Kane Robotics has collaborated with manufacturers in aerospace, defense and other industries to simplify material removal processes through automation, creating the first collaborative robot (cobot) built specifically for composites sanding. Kane’s reconfigurable and easy-to-operate cobots work alongside humans to perform safe and precise sanding, grinding and finishing. The compact, mobile and affordable cobot solutions are accessible to all sizes and types of manufacturers and offer a pragmatic way to dramatically increase productivity, improve safety and fill job vacancies for dangerous, repetitive and labor-intensive tasks. With extensive experience in aerospace and defense, Kane’s industry experts are considered some of the top minds in the world for automation in sanding and composites. Learn more about Kane’s cobot solutions at https://kanerobotics.com/. Contact Details Center Reach Communications Leigh Villegas +1 229-220-9660 leigh@centerreachcommunication.com Company Website https://kanerobotics.com/

April 13, 2023 09:00 AM Eastern Daylight Time

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Adaptyv Bio creates a new paradigm for protein engineering using generative AI, open-source software and synthetic biology

Adaptyv Bio

AI tools like ChatGPT are revolutionizing how the world generates text, images and code. In a similar way machine learning algorithms and generative AI are upending traditional processes in life sciences and collapsing time frames in drug discovery and materials development. AlphaFold by DeepMind is probably the most well known machine learning model in this space. It predicts the 3D structure of a protein from its amino acid sequence and has been used by more than 1 million researchers over the 18 months in which it has been publicly available. Since then a plethora of other AI tools have emerged, such as the recently open-sourced RFDiffusion, a machine learning model which allows researchers to generate computational protein designs using just their laptop. As AI thus makes rapid progress in the world of bits, translating those computational designs into physical, functioning proteins remains challenging. Adaptyv Bio has set out to address this with its next-generation protein foundry. Combining advanced robotics, microfluidics and synthetic biology techniques, Adaptyv Bio is building a full-stack platform to allow protein engineers to validate their AI-generated protein designs. Julian Englert, CEO and co-founder at Adaptyv Bio said: “Proteins are at the core of the biorevolution, whether in the form of new medicines, better enzymes for research and industrial applications or as materials with novel properties. As a protein designer you now have access to incredible new AI tools such as AlphaFold or RFDiffusion. But validating your protein designs in the lab to see if they work remains a huge pain. Imagine every time you used Github Copilot to generate some code you had to wait 10 weeks for it to execute or to tell you that it had a bug. And imagine each execution costs 1000 USD. That’s pretty much the situation for protein designers today.” The thing that AI models need the most is data - for training them and for improving the predictions they make. By making it easier to generate data about how well the designed proteins work, Adaptyv Bio allows protein engineers and AI models to get more feedback about their designs and helps them steer towards better performing proteins. “Think of the AI in a self-driving car. In order to keep the car on the road and drive it to the destination, the AI model needs to have a tight feedback loop by getting lots of high-quality data from the car’s camera sensors. It’s pretty much the same principle for an AI model designing new proteins, just that the feedback mechanism here is actually making the proteins in our lab and testing how they perform” he added. Adaptyv Bio was founded by a group of engineers from EPFL, the Swiss Federal Institute for Technology in Lausanne, born out of frustration by the tedious processes of running biological experiments in labs. In 2022, they raised $2.5 million in a pre-seed funding round led by Wingman Venture, after going through Y Combinator, the world’s most selective startup accelerator. By now, the team has grown to 12 engineers with diverse backgrounds ranging from synthetic biology to microengineering, software development and machine learning. The company is based at the newly built Biopole life science campus in Lausanne, Switzerland where the team is developing their technology in state-of-the-art lab facilities that include a scenic view over Lake Geneva and the Swiss-French alps. At the heart of Adaptyv Bio's foundry are protein engineering workcells — custom, automated setups that miniaturise processes usually requiring multiple laboratory machines, instead conducting them in parallel across tiny microfluidic chips. Users can write experimental protocols (or have AI write them for them) and the workcells then execute the experiments fully autonomously while tightly controlling and tracking the experiments’ parameters. All measurement data is automatically processed and uploaded to allow users to improve their machine learning models with each experiment. Julian Englert said: ”Our workcells are fully automated, consume 1,000 times fewer reagents than any commercially available alternative, and we can run thousands of different proteins per day on each individual setup. To streamline the experimental workflows, we have developed a lot of custom synthetic biology and automation techniques. Over the next 12 months, we plan to scale up our lab further and increase the number of protein design applications we can support. We also just opened up early access for users to submit their protein design projects to us and we’re trying to onboard new projects as soon as possible” In order to accelerate the field of protein engineering as a whole, Adaptyv Bio also open-sourced two of their internal tools which have already started gaining traction among researchers and engineers in the field. ProteinFlow is a Python library to allow protein designers to easily create high-quality datasets for better AI models. Automancer is an extensible software platform to run automated experiments, enabling researchers to build their own experimental protocols and integrate different laboratory instruments. “Our mission is to make protein engineering easier and to enable more researchers to design new proteins. Take a look at the proteins that make up the incredibly powerful molecular machinery inside every single one of the cells in our body. Now imagine the kind of technological progress humanity could make if we could start designing novel proteins for personalized medicines, industrial applications like new enzymes, or better, more sustainable materials.” added Julian Englert. About Adaptyv Bio Adaptyv Bio is a Swiss/US technology company that develops infrastructure and tools for protein designers to engineer better proteins. For more information please visit https://www.adaptyvbio.com/ Contact Details Adaptyv Bio Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.adaptyvbio.com/

April 13, 2023 07:00 AM Eastern Daylight Time

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ARway announces new business development strategy with referral program

ARway

ARway Corporation head of product Shadnam Khan joined Steve Darling from Proactive with details of the launch of its Referral Partner Program to help grow the ARway platform. Khan tells Proactive the program is free to qualified partners and compensates for leads that convert to sales. Khan also told Proactive the company has signed The TRIBE - SDK Partner for a first annual partner licence on the first tier which is built for digital marketing agencies, content creators, and mobile apps. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

April 12, 2023 01:06 PM Eastern Daylight Time

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Getac Redefines Rugged Field Computing With Launch Of Next Generation UX10 Tablet And V110 Laptop

Getac Technology Corporation

News in Brief: Next generation UX10 and V110 are part of new G-RuggedPro TM series,setting the high standard in rugged computing technology. Both devices are designedto thrive in challenging field environments, such as those found in the defence, utilities, and public safety sectors. The next generation UX10 is also available in a specially designed UX10-IP, featuring fully sealed buttons that allow for fast cleaning and disinfecting by medical professionals. Getac has today announcedthe launch of its next generation UX10 tablet and V110 laptop – two powerful, yet portable, fully rugged devices designed to thrive in challenging work environments, like those found in the utilities, public safety and defence sectors. Both the UX10 and V110 boast 12 th Generation Intel ® Core TM Processors, expanded memory and increased storage options, as well as extensive I/O and connectivity options (including 5G), making them two of the most advanced rugged devices Getac has ever produced. G-RuggedPro TM: The high standard in rugged computingtechnology The next generation UX10 and V110 are both part of Getac’s new G-RuggedPro TM series.Every device in the G-RuggedPro TM series is designed and manufactured to Getac’s exacting standards, so customers know they are receiving an exceptional product every time. UX10: Superior rugged performance, sleek new design The next generation 10.1-inch UX10 fullyrugged tablet has been redesigned for even greater performance and versatility. Key features includea choice betweenpowerful 12 th Generation Intel® Core TM Processors and Intel® Pentium ® Gold Processors, to suit different applications, and a LumiBond® touchscreen boasting 1,000 nits of brightness. Elsewhere, 8GB of DDR4 RAM (with option of up to 32GB), and a 256GB PCIe NVMe SSD (with option of up to 1TB) deliver exceptional computing capability. Upgraded connectivity features include Bluetooth 5.3, Intel® Wi-Fi 6E AX211,Thunderbolt™ 4 Type-C,and optional 4G LTE or 5G Sub-6 support, to keep individuals and teams connected in even remote locations. Its lightweight design makes the UX10 easy to carry and operate for long periods, while IP66 and MIL-STD-810H certifications, drop resistance up to 6ft and an operating range of -29°C to +63°C (-20°F to 145°F) ensures optimal functionality in even adverseweather conditions. UX10-IP: Designed to help easy disinfection for medical professionals The next generation UX10-IP features fully sealed buttons that allow for quick and easy disinfection by medical professionals. Its fully rugged IP66-certified design also offers protection against dust, water, and disinfectant spray, for excellent reliability in challenging medical environments. V110: Complex field tasks made easy Featuring a powerful 12 th Generation Intel ® Core TM Processor and Intel® Iris® X e graphics, alongside an 11.6" LumiBond® touchscreen boasting 1,000 nits of brightness, the next generation V110 fully rugged laptop is designed to make complex field tasks easy. Dual hot- swappable batteries as standard extend operation between charges, while optional 64GB DDR4 + 2TB storage supports intense data activities, such as planning and execution of ground/aviation logistics support in the defence industry. Its versatile form factor also means workers can quickly switch between touchscreen and keyboard based inputs depending on the task at hand. The next generation V110 boasts an extended range of connectivity options too, including Wi-Fi 6E, Bluetooth 5.3, optional 4G LTE/5G Sub-6 and GPS, while Thunderbolt™ 4 Type-C enables fast data transfer and connection with other devices.Furthermore, its innovative dual SIM design allows users to easily switch between two different carrier networks without physically swapping SIM cards each time. Like all Getac products, the V110 has been built rugged from the ground up for maximum reliability in a diverse range of use cases and user scenarios. MIL-STD-810H, MIL-STD-461G, and IP65 certifications ensure the device can withstand regular knocks, drops, spills, and vibrations, while optional ANSI/UL 12.12.01 and salt fog resistance are also available on request. Enhanced security features in the field Both next generation models incorporate a range of enhanced security features, including Microsoft’s latest suite of authentication tools, TPM2.0, smart card reader(optional in UX10), and optional Intel® vPro®, fingerprint reader, RFID, and Windows Hello Webcam. They are also both coveredby Getac’s industry leading 3-year Bumper-to-Bumper warranty, including accidental damage as standard, for additional peace of mind. “Getac has been setting the standard in rugged field computing for many years,thanks to our unwavering focus on users and their specific needs,” says James Hwang, President of Getac Technology Corporation. “The UX10 and V110 are twoof our most popular models amongst customers in sectors like defence, utilities and public safety, where reliability and performance are paramount. With the launch of these next generation models, two of the best rugged field solutions available just got even better.” Availability The new UX10 and V110 will be available in June. For more information, please visit the Getac website. About Getac Getac Technology Corporation is a global leader in rugged mobile technology and intelligent video solutions, including laptops, tablets, software, body-worn cameras, in-car video systems, digitalevidence management and enterprise video analytics solutions. Getac’s solutions and servicesare designed to enable extraordinary experiences for frontline workers in challenging environments. Today, Getac serves customers in over 100 countries spanning defense, public safety, ambulance, fire & rescue, utilities, automotive, natural resources, manufacturing, transport, and logistics. For more information, visit: http://www.getac.com. Participate in the Getac Industry blog or follow the company on LinkedIn and YouTube. Getac and Getac logo are trademarks of Getac HoldingsCorporation or its affiliates. Other brands or trademarks are the property of their respective owners. ©2023 Getac Technology Corporation. Contact Details Getac Chris Gibbs chris.gibbs@vol4comms.com Company Website http://www.getac.com

April 12, 2023 10:01 AM Eastern Daylight Time

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Administrative Professionals Report Feeling Fulfilled in Their Roles and Feel Appreciated Ahead of Administrative Professionals’ Day, According to a CardSnacks Survey

CardSnacks

Administrative professionals are largely happy in their roles and feel that their work is appreciated by supervisors, according to a new survey from CardSnacks, the leading platform for individuals and businesses to send personalized e-greetings and gift cards. Notably, at a time when other surveys show as many as 96% of workers are looking for a new job this year, just 38.24% of administrative professionals surveyed by CardSnacks said that they were actively seeking a new job. Nearly two-thirds said they feel fulfilled in their current roles. Additionally, these respondents also believed that they were not in danger of losing their jobs. Just 28.9% said they feared being laid off this year, as compared with other polls in the past year that showed as many as 80% of American workers are afraid of getting laid off. “Administrative professionals are a critical part of the foundation on which almost every business is built,” said Mark Wachen, founder and chief executive officer of CardSnacks. “With Administrative Professionals’ Day coming up this month on April 26, our recent survey shows they certainly are workers who deserve maximum appreciation and recognition.” The good news for managers and human resources executives is that most administrative professionals seem happy in their work. According to the survey, 68.1% said they feel appreciated for the work they do. When it came to describing their bosses specifically, 58.3% said they consider their supervisors appreciative, while 50.5% said their bosses were respectful. How do administrative professionals want to be recognized this Administrative Professionals’ Day? Receiving a card with some kind of gift enclosed was the top choice, with 32.8% of survey respondents opting for that choice, and 31.9% opting for an early afternoon off. Other answers included being taken to lunch (19.1%) and being publicly recognized in the office (16.2%). As for the type of gift enclosed in a card, a gift card was the clear choice. Nearly 82% said they wanted a gift card, compared with 18% for cash. A third of survey respondents said $50 was the ideal value to make them feel appreciated, with 25.5% choosing $100 and 17.6% selecting $20. Among other findings from the survey, which polled more than 200 administrative professionals across the United States: Stress levels at work are rising, with 38.2% saying they experienced more stress this year. Just 22.6% reported feeling less stress. Sixty-nine percent of administrative professionals say their workdays contain tasks that go beyond administrative work. A majority (51.5%) feel they are fairly compensated, though 44.6% said they felt they were underpaid. Many have returned to the office full time. Forty-two percent said they work five days a week in the office, and just 22% work fully from home. Administrative Professionals’ Day started as National Secretaries Day by the U.S. Chamber of Commerce in 1952. The holiday’s name was changed in 2000 to reflect the growing complexity and diversity of the roles of administrative professionals. The date falls on the last Wednesday of April. As the leading platform for individuals and businesses to send personalized greeting cards and gift cards, CardSnacks for Business has been the preferred option for companies to send employees recognition and appreciation messages on Administrative Professionals’ Day and other recognition days throughout the year. To see our special collection of e-cards for Administrative Professionals’ Day, visit https://www.cardsnacks.com/business/ecards/administrative_professionals_day. About CardSnacks CardSnacks is the leading platform for individuals and businesses to send personalized e-greetings, invitations, and gift cards. It is based in New York, with employees in California, London, and Israel. CardSnacks is available in the Apple App Store, Google Play Store, and on the web. For more information, please visit us at https://www.cardsnacks.com. Contact Details CardSnacks Media press@cardsnacks.com Company Website https://www.cardsnacks.com/

April 12, 2023 09:04 AM Eastern Daylight Time

Velocity Global Announces Frank Calderoni as Chief Executive Officer

Velocity Global

Velocity Global, the leading provider of global talent solutions, today announced the appointment of prominent software executive Frank Calderoni as its new Chief Executive Officer. Founder and former CEO, Ben Wright, will remain in his role as Board Chairman. Calderoni joins Velocity Global with extensive leadership experience in the technology industry, having led companies through numerous stages of scale and growth. Most recently, he was the Chairman and CEO of Anaplan, where he brought customer-focused agility, operational efficiency, and a culture-first approach to transform the business and drive meaningful impact for both customers and the industry at large. Over the course of his tenure, Calderoni took the company from a $1B valuation to IPO before the company’s transaction to Thoma Bravo for nearly $11B. Prior to Anaplan, he was the EVP and CFO of Red Hat and an EVP and CFO at Cisco. With Calderoni as the new CEO, Velocity Global will be well-positioned to have a market-leading impact on the industry as the demand to hire talent globally and compliantly accelerates. “When I started Velocity Global, I knew the world needed a better way to employ people globally. Nine years later, not only is that need still there, it’s more complex than ever,” said Ben Wright, Founder and Board Chairman, Velocity Global. “Today’s organizations need one platform to compliantly and consistently source and manage their workforce and I firmly believe that we are well-positioned to lead through this period of demand acceleration. The timing for a leader like Frank Calderoni - who I know will take us to the next level - couldn’t be better. I’m thrilled to transition the CEO responsibilities to Frank as I continue to support our broader vision as Chairman of the Board.” As CEO, Calderoni will work to scale and operationalize Velocity Global’s mission to accelerate and shape the future of work. The company recently announced that it has crossed the $200M ARR threshold, exceeding more than 40% organic growth YoY, revealing its growth and promising trajectory in the tech world as the desire for remote work continues to grow. “Velocity Global has built one of the most respectable EoR platforms in the industry, and they are at the forefront of shaping the future of work. I am honored to join the company at such a critical point as there is a tremendous opportunity ahead for us,” said Frank Calderoni, CEO of Velocity Global. “My career has been built on helping companies grow, scale, and transform through smart, compliant, innovative platforms that customers can rely on. I look forward to working with all the teams at Velocity Global to further establish ourselves as the leader in this industry.” For more information, visit www.velocityglobal.com. About Velocity Global Velocity Global helps you compliantly hire, pay, and manage anyone, anywhere. We simplify the employer and talent experience—combining cloud-based technology and unmatched human support in 185+ countries. Start hiring across borders at VelocityGlobal.com. Contact Details Media Contact press@velocityglobal.com Company Website https://velocityglobal.com/

April 12, 2023 07:00 AM Mountain Daylight Time

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Platonum choisit la technologie UWB de SPARK Microsystems pour sa solution Deep Augment

SPARK Microsystems

SPARK Microsystems, une entreprise canadienne de semi-conducteurs spécialisée dans les communications sans fil à ultra-large bande (UWB) de nouvelle génération, a annoncé aujourd'hui que l'innovateur suédois de montres Platonum a choisi la technologie UWB de SPARK pour fournir un flux de données en temps réel à très faible latence et à faible consommation pour la première série de montres de Platonum. Platonum est la première montre au monde construite avec cette technologie et ces matériaux uniques qui gèrent tous les calculs à l'extérieur de l'appareil, ce qui permet d'atteindre des vitesses et une puissance de calcul quasi illimitées pour un contenu personnalisable diffusé directement sur la montre. « La nouvelle montre Deep Augment TM de Platonum représente une véritable révolution dans le mode de vie des consommateurs et crée un nouveau segment de marché pour les montres de pointe », a déclaré Julie Delamarre, vice-présidente des ventes EMEA de SPARK Microsystems. « La montre Platonum est basée sur une ingénierie unique, ce qui en fait un produit visionnaire qui s'appuie sur les capacités de transmission de données à courte distance de la technologie UWB de SPARK ». L'émetteur-récepteur sans fil UWB à très faible consommation de SPARK permet de créer une nouvelle catégorie d'applications de connectivité sans fil à courte portée, comme l'illustre la montre Platonum. L'émetteur-récepteur sans fil UWB de SPARK offre une efficacité énergétiqueet une latence meilleures que celles de Bluetooth Low Energy ou de ZigBee à des débits de données plus élevés, ce qui permet un flux de données ininterrompu ainsi qu'une mesure de distance et un positionnement précis. « La technologie UWB de SPARK a été intégrée à la montre parce que ses capacités permettent de concrétiser la vision de notre produit », a déclaré Thomas Eriksson, fondateur et PDG de Platonum. « Ces capacités permettront à nos clients d'utiliser quelque chose d'unique et de sur mesure ». Platonum rompt avec la dépendance des clients à l'égard des chipsets intégrés en déplaçant les calculs à l’extérieur de la montre. Grâce à la diffusion interactive en temps réel, il n'est pas nécessaire de remplacer des pièces pour rester à la pointe de la technologie. Les mises à niveau de la puissance de traitement s'effectuent sur le serveur, ce qui rend chaque Platonum infiniment adaptable. Il n'existe actuellement aucun concurrent capable d'offrir la même polyvalence et la même puissance. Platonum est une magnifique montre conçue, fabriquée et assemblée à la main en Suède. À propos de Platonum Platonum construit des montres sur mesure avec une technologie et des matériaux uniques, créant un nouvel ensemble d’expériences pour les clients en utilisant la solution Deep Augment. UX Stream, société sœur de Platonum, est une société de logiciels dotée de la technologie MIRS (Mobile Interactive Real-Time Streaming) unique en son genre. La solution de streaming d'UX Stream permet de concentrer une grande quantité de puissance de traitement dans un petit format, en allant directement du serveur à l'utilisateur, en contournant toutes les barrières matérielles pour permettre des interfaces et des applications plus riches, plus rapides et plus innovantes. La solution de bout en bout d'UX Stream permet d'adapter n'importe quelle application à n'importe quel appareil. La solution Deep AugmentTM est construite à l'aide de MIRSTM d'UX Stream. À propos de SPARK Microsystems SPARK Microsystems construit des dispositifs de communication sans fil UWB à courte portée de prochaine génération. La technologie SPARK UWB fournit des liaisons de communication sans fil à débit de données élevé et à très faible latence avec un profil de puissance ultra-faible, ce qui la rend idéale pour les réseaux personnels (PAN) utilisés dans les produits mobiles, grand public et connectés à l’IoT. Grâce à ses technologies brevetées, SPARK Microsystems permet de minimiser et d’éliminer les fils et les batteries d’un large éventail d’applications. Pour plus d’informations, rendez-vous sur www.sparkmicro.com. Contact Details Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com Platonum Karl Höglund +46 70 930 70 22 karl.hoglund@xirisgroup.com Company Website https://www.sparkmicro.com

April 12, 2023 08:29 AM Eastern Daylight Time

Platonum Selects SPARK Microsystems’ UWB Tech for its Deep Augment Solution

SPARK Microsystems

SPARK Microsystems, a Canadian fabless semiconductor company specializing in next-generation ultra-wideband (UWB), today announced that Swedish watch innovator Platonum has chosen SPARK’s UWB technology to provide ultra-low latency and low power, real-time data streaming for Platonum’s first series of Deep Augment TM watches. Platonum is the world’s first timepiece built with this unique technology and materials that handle all computation outside of the device, achieving near-limitless speeds and computing power for customizable content streamed directly to the watch. “Platonum’s new Deep Augment TM watch represents a true revolution in consumer lifestyles and is creating a new market segment of cutting-edge watches,” said Julie Delamarre, SPARK Microsystems, Vice President of EMEA Sales. “The Platonum watch is based on unique engineering, making it a visionary product enabled by the short-range data streaming capabilities of SPARK’s UWB technology. The ultra-low power SPARK UWB wireless transceiver enables a new class of short-range wireless connectivity applications, exemplified by Platonum. The SPARK UWB wireless transceiver achieves an order of magnitude greater energy efficiency, latency and ranging than Bluetooth Low Energy or ZigBee at faster data rates, supporting uninterrupted data streaming as well as accurate ranging and positioning. “SPARK’s UWB technology was designed into the watch because its capabilities are an enabler to the vision of our product,” said Thomas Eriksson, Platonum, Founder and CEO. “These capabilities will allow our customers to use something unique and tailor-made.” Platonum breaks customers’ dependence on disposable embedded chipsets by moving computation outside the watch. Leveraging interactive real-time streaming, there’s no need to replace any parts to stay cutting-edge. Processing power upgrades happen on the server making each Platonum infinitely adaptable. There are currently no competitors capable of delivering the same versatility and power. Platonum is a beautiful watch designed, engineered, and assembled by hand in Sweden. About Platonum Platonum builds tailor-made watches with unique technology and materials, creating a new set of customer expectations utilizing the Deep Augment Solution. UX Stream, a sister company to Platonum, is a software company with a unique MIRS technology (Mobile Interactive Real-Time Streaming). UX Stream’s streaming solution can pack a large amount of processing power into a small frame, going straight from the server to the user, bypassing all hardware walls to enable richer, faster, and more innovative interfaces and applications. UX Stream’s end-to-end solution brings any application to any device. The Deep AugmentTM Solution is built using MIRSTM from UX Stream. About SPARK Microsystems SPARK Microsystems is a fabless semiconductor company that is leading the way towards ultra-low power wireless communications for consumer and IoT-connected devices. With its patented technologies, SPARK Microsystems is bringing to market a high-performance wireless transceiver that allows for orders of magnitude improved power consumption, latency and more accurate ranging and positioning, while providing higher data rates than competing technologies. For more information, please visit www.sparkmicro.com. Contact Details Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com Platonum tact: Karl Höglund +46 70 930 70 22 karl.hoglund@xirisgroup.com Company Website https://www.sparkmicro.com

April 12, 2023 08:21 AM Eastern Daylight Time

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