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The Truth About How 5G Will Impact Your Industry (and Your Marketing)

Merritt Group

5G will change how we live; in practice, it may look like the advanced Internet of Things (IoT) devices we use at home such as a smart refrigerator, the security systems to protect our loved ones like our Ring doorbell or the robotic surgery done from across the world in an emergency room. As 5G improves the way we live and work, opportunity for communications increases on a global level. The storytelling that PR and marketing professionals will be tasked with will help educate the masses about the impact of 5G technology across industries. It’s a big job, but someone has to do it! As communicators, we are responsible for highlighting how increased data, low latency and faster edge computing is going to make a tangible difference. Merritt Group put out a recent infographic detailing this topic and I'm here to dive deeper today. Edge computing, artificial intelligence (AI) and IoT continue to be at the forefront of 2020’s technology trends and headlines, specifically around how 5G-enables new technologies and existing use cases. 5G technology enables a list of possibilities for explosive data since 1.4 billion devices will be connected to 5G by 2025, according to GSMA . While the 5G conversation has been heavily focused on autonomous vehicles and telecom capabilities, the truth is that there is more beyond improving our mobile connectivity with this emerging technology. To drill down, the rate of technology innovation will increase because of 5G and it will enable AI and machine learning (ML) at the edge and bring with it new companies and tech capabilities like we’ve never seen. As these devices and technology are being developed across industries, what used to take years or months to go to market, will now be done at record speeds. Bill Menezes, a senior principal analyst at Gartner Inc. said in the Wall Street Journal , “5G in the field, in real-world deployments, enhances the value of all these other technologies.” While the rate of advancement is clear, the speed and quality of data processing will also be greatly enhanced and bring new and reliable products. 5G should be seen and positioned as a technology enabler that will up-level most of what we already do and take us to where we’ve always wanted to go. The edge brings speed...and opportunities for marketers 5G will enable large amounts of data to be processed at the edge, driving new capabilities such as real-time notifications of available parking locations or smart pills with miniature chips that doctors can use to manage patient health. IoT will be empowered with the needed connectivity and processing ability that will bring us new devices that we’ve only imagined, including wearables with preventative and proactive decision-making capabilities based on your body’s temperature. Gartner predicts that the 5G IoT endpoint installed base will approach 49 million units by 2023 and within that, the largest market for 5G IoT solutions is outdoor surveillance cameras. These cameras will represent 70 percent of the 5G IoT endpoint installed base in 2020, before contracting to 32 percent by the end of 2023. By increasing the amount of data and speed processed at the edge in real-time, surveillance cameras will be able to not only visually see a situation on video, but, using AI, can analyze the data and proactively generate a response or predictive warning. Data processing speeds will increase at the edge because of 5G, but more importantly, is the data that it’s pulling. This will be a new opportunity for marketers to highlight how 5G takes company data to the next level, empowering existing technologies and enabling new products. Addressing the customer data narrative in 5G communications The speed and processing ability from 5G and edge computing will bring in more data than we’ve ever known what to do with. How IoT, telecom and medical companies use and organize their data will become even more crucial because it can either strengthen a product or weaken it. Likewise, how marketing and communication professionals express their brand’s story about how they use or protect their customer’s data will be incredibly valuable. For example, pharmaceutical development will take on an entirely new pace and a medicine or vaccination that once took years to test will be sped up as 5G speeds and data processing meets data science modeling. Finding the right formula and testing various outcomes will be so directly impacted that it will make the speed of vaccination creation prior to 5G look like the stone age. The pace of launching new products into the market will increase, along with their marketing and PR campaigns, calling for new strategies and processes to be quickly implemented. If processed data is coming in at a higher speed in real-time, remote patient monitoring, robotic surgeries guided from a doctor across the world or equipment maintenance for assisted living facilities or those with chronic illness and special needs become realities. Machines will become smarter, make better decisions and will be designed to assist humans within the medical world at an increasing rate. According to Samsung , virtual reality, at-home monitoring, rehabilitation, virtual doctor visits and more will be enhanced by 5G, reducing overall healthcare costs and bringing access to rural areas. Highlighting use cases, educating consumers and promoting the data inspired by the benefits of these technologies will be a marketer’s bread and butter. Once 5G becomes the standard level of connectivity, medical accessibility will be possible in regions that were once isolated and the hospital will meet your living room. A recent report from Market Research Future predicts that the telemedicine industry will experience a 16.5 percent compound annual growth rate from 2017 to 2023, due to an increased need for medical services in rural and underserved areas. But, the COVID-19 pandemic had other plans, and the use of telemedicine, or virtual doctor appointments, may reach one billion by the end of 2020 . This is just the beginning and with the help of 5G, more new life saving capabilities will be coming to our doorsteps. It will take time before many of these examples are implemented, however it’s important to note that they are on the horizon and the future with 5G will make the 2000’s look archaic. The speed, low latency and other capabilities that come with 5G are going to optimize most of life as we know it - from healthcare, government, IoT, supply chain and more. So what does this all ultimately mean for PR and marketing pros? Since there are many industries expected to be impacted, marketing and communications professionals need to be prepared to evolve their message and communicate the results of 5G clearly to key influencers and stakeholders. Here’s how: Embrace Thought Leadership: The potential of 5G — with everything from high-power edge computing to lightning-fast speed — is an opportunity for consumers and businesses alike. Brands should position themselves as visionaries and discuss trends and predictions while highlighting the evolution of their business, building interest and excitement around the positive impact of 5G. Validate Your Approach to 5G: Like many other emerging technologies over the years, brands associated with 5G oftentimes overstate or overhype their 5G story. From a market and media perspective, be sure to validate your story with partnerships, analyst references, tangible solutions that solve real-world problems and, of course, customer case studies (always easier said than done). Prioritize Your Data And What It’s Telling You: Because 5G-enabled technologies are in their infancy, validation can prove difficult for the players and the space will be crowded. Invest time and resources in the data that validates your business’ solution is an answer to a major market problem. Data about how the technology can address your customer’s pain points will help frame your story, which in turns amplifies your external communications, marketing and PR efforts. For more information and to create a marketing and communication plan fit for what 5G will bring, email Suzanne Block and block@merrittgrp.com . For more on how to create differentiated 5G messaging, read our blog here . Contact Details Katie Pesek +1 703-390-1505 pesek@merrittgrp.com Company Website https://www.merrittgrp.com/

September 16, 2020 12:30 PM Eastern Daylight Time

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Mighty Blue Cloud Partners with Comodo After Dropping Sophos and Cylance

Comodo

Comodo, the world’s leader of next-generation cybersecurity announced a partnership with Mighty Blue Cloud, a provider of Managed IT Services based in Vancouver, Canada. Comodo displaced two competitive incumbents—Sophos and Cylance. “We are Canada’s foremost cloud hosting company that helps relieve enterprises from the terrors of losing data. We act as a driving force in helping customers make their data secure and available at all times,” said Jainesh Nand, President of Mighty Blue Cloud. He continued, “We chose Comodo because of its innovation. The auto containment technology takes security to the next level.” “We previously used Sophos and Cylance. Both are based on completely different approaches to protection, however they both allowed viruses and malware to pass through their protection. After switching to Comodo we no longer have issues with ransomware, and no longer have issues with performance on the system. Comodo provides the best level of security with performance that others can’t beat,” Nand said. Mighty Blue Cloud chose Comodo’s Dragon platform with Advanced Endpoint Protection (AEP), which is a complete cloud-native framework that delivers a zero-trust architecture to protect and defend endpoints. Its patent-pending auto containment technology has active breach protection that neutralizes ransomware, malware and cyber-attacks. The auto containment runs an unknown executable in a kernel API virtualized mode, thereby offering attack surface reduction (ASR) which neutralizes ransomware attacks. The Dragon Platform also utilizes a Default Deny security posture with Default Allow usability to provide a most comprehensive protection against zero-day threats, while having no impact on end-user experience or workflows. Comodo’s Valkyrie analyzes and gives a trusted verdict for every file – no other company will analyze and give trusted verdict for 100% of the files on a network. Nand continued, “Unlike other antivirus offerings, which have false positives, Comodo provides that extra level of protection and prevents an unknown file from damaging anything on the system. Comodo is always there for my business, and their team is always available when we have questions or require technical assistance. They truly care about their partners.” Alan Knepfer, President and Chief Revenue Office at Comodo said, “Our partnership and next generation cybersecurity helps Mighty Blue Cloud with the critical task of ensuring that their customer’s data is secure at all times.” About Comodo Comodo delivers next generation cybersecurity solutions to protect businesses, schools, and government organizations in today’s risk filled business environment. Headquartered in Clifton NJ, Comodo’s global development team and threat intelligence laboratories deliver innovative, category leading, solutions for a company’s endpoints, network boundary, and internal network security. Thousands of companies and organizations rely on Comodo’s technology to authenticate, validate, and secure their most precious asset—information—and to combat constant cyberattacks and threats like ransomware from wreaking havoc on a global scale. For more information about Comodo’s partner program, visit https://www.comodo.com Contact Details Carolyn Muzyka +1 973-859-4000 carolyn.muzyka@comodo.com Company Website http://www.comodo.com

September 16, 2020 10:03 AM Eastern Daylight Time

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US companies spending billions each month to return staff back to work

Huma

Getting businesses back up and running and employees back to work is critical to the US economic recovery. However, there’s confusion between employers and anxiety for workers returning to work. Digital health and therapeutics company Huma asked 5,000 US employees and 2,000 US employers about their views on returning to work. Only one in five businesses feel suitably informed on the specific policies/procedures they need to ensure a safe working environment for their employees. Yet employers are spending loads of money to reopen workplaces safely. Employers estimate that they will spend $3.4 billion per month overall, and $61.23 per employee each month to ensure employee health and safety. Nearly 9 in 10 employers (86%) have instituted new hygiene protocols, updated workplace layouts, and have a smaller workforce. While employers are readying the workplace, they have not planned for managing COVID-19 cases. Few employers have made accommodations for managing COVID-19 exposure. Only one-fifth of employers have updated sick leave policies (22%) or communications policies for exposure (19%). Economic realities are scaring employees more than health and safety risks Shockingly, two-thirds of employees believe their health and safety could be compromised in the workplace. Despite these fears, most employees are eager to get back to work, with over half of workers (52%) ready to get back to work today. Of those employees who have already returned to their workplace, only one in four (27%) employees are confident in the measures in place to ensure their safety and wellbeing. What’s driving employees’ concerns are interactions with other people, with respondents citing their co-workers’ hygiene (17%) and commuters (25%) as two of the three factors they were worried about, along with the workplace environment (21%). What causes the greatest fear for nearly three-quarters (72%) of employees is their coworker’s hygiene, which they rank as the single most significant factor in COVID-19 transmission at the workplace. Managing employee health for a safe workplace Employers have invested in the physical workplace, but have not put systems in place to manage employee health and COVID-19 case communications to ensure safer workplaces. Overwhelmingly, two-thirds (67%) of employees would be willing to do a daily symptom check-in with their employers, and the majority (75%) would be comfortable with employers tracking their symptoms. Moreover, nine in ten businesses (87%) are comfortable monitoring their employees' symptoms. This research shows that there’s a willingness on both sides to manage employee health, yet few are doing so. Dan Vahdat, founder and CEO of Huma, commented : “What this research identifies are the concerns of employers and employees in managing health and safety at the workplace during the COVID-19 era. Employers are spending millions to create a safe work environment, but not on solutions to manage employee health.” “Employers need new solutions and guidance on how to manage their health and wellbeing of their employees and provide assurance that they are prepared for COVID-19. Without new solutions to help manage workplace safety, businesses and the economy are going to take longer to recover.” Digital health and therapeutics company Huma is helping businesses and employees return to work safely. Huma Health Shield gives employees an easy-to-use mobile app to confidentially self-report their symptoms, track vital signs, and see their exposure risk. Employers have access to a secure web-based portal to see their workforce’s overall health while still protecting employee privacy. Ends Notes the editor Research findings based on a survey of 5,000 US employees and 2,000 US companies conducted in September 2020. About Huma Huma partners with scientists, technologists, and healthcare professionals to understand, treat, and ultimately prevent ill health. Giving knowledge and power to those with medical conditions, while saving clinicians time, energy, and valuable resources. Because, by collectively benefiting from the data we individually generate, we can all live our longest, fullest lives. www.huma.com Contact Details Bilal Mahmood +44 7714 007257 bilal.mahmood@huma.com Company Website https://huma.com/

September 16, 2020 09:30 AM Eastern Daylight Time

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Get your next visa in 60 seconds with Atlas

Atlas Visa, Inc.

Over 97% of travelers feel that applying for visas is the most stressful part of travel planning. From figuring out what’s required to filling up lengthy forms, preparing a visa application takes 6 hours on average. The current process also involves several physical touch points such as getting photos and applications notarized in-person. In a covid-impacted world, travelers are actively seeking digital alternatives that do not involve such interactions. Atlas , a San Francisco-based startup, is on a mission to fix this problem. Its revolutionary mobile app cuts down the time taken to prepare a visa application to under 60 seconds. It does so by automating all aspects of visa preparation - from form filling, to generating supporting documents as well as providing expert guidance. Atlas works by asking travelers a few simple questions about themselves and their travel plans, and generates a complete visa application in real-time. In addition, travelers are able to book visa appointments, notarize their documents remotely, and get AI-powered expert assistance. Founder and CEO Mohak Nahta says “visas are a prerequisite to travel but wasting hours on visa preparation is inherently prohibitive for the modern-day traveler. Atlas is doing for visas what TurboTax did for taxes.” Mohak draws from years of experience in leading the development of successful internet products, and sits on the panels of prominent technology-focused events. Atlas is the only application of its kind on the Apple App Store and has fundamentally reshaped visa preparation infrastructure. The app is currently out in the United States, and will be rolled out internationally in the coming months. Atlas makes it simple for travelers to prepare their visa applications. Contact Details Atlas Newsroom +1 847-757-3428 contact@atlasvisa.co Company Website https://www.atlasvisa.co/

September 15, 2020 07:00 AM Pacific Daylight Time

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Comodo Announces Plans to Open Source Endpoint Detection and Response (EDR) Product

Comodo

Comodo, the world’s leader of next-generation cybersecurity will make its Endpoint Detection and Response (EDR) product available as open source. It will be available on GitHub shortly. “We are offering our EDR as open source because we feel strongly that as cyber-threats increase, every company should have access to this capability regardless of budget or ability to purchase it,“ said Alan Knepfer, President and Chief Revenue Officer at Comodo. He continued, “Our competitors offer endpoint protection that falls short of protecting customers, and then charge additional for EDR capability. This kind of pricing strategy from cybersecurity vendors will weaken the cybersecurity resources available to enterprises. The model of charging for multiple layers because they fail in protecting customers is not a healthy business model for the long term. We are putting an end to that by open sourcing the world's most sophisticated EDR.” Comodo’s EDR provides continuous real-time visibility of endpoints with detection & response. With the Open Source EDR product an organization’s IT team can identify attacks with the accurate root-cause analysis for effective remediation intelligence. It is a sophisticated endpoint agent that uses adaptive event modeling and allows logs to be sent to an elastic database and connect to systems like Kibana for visualization and reporting. In addition, a set of Indicators of compromise (IoCs) will be available and open for the community to create and deploy their own IoCs. An extensive rule engine will also be provided for collection of endpoint events, enrichment and detection. About Comodo Comodo delivers next generation cybersecurity solutions to protect businesses, schools, and government organizations in today’s risk filled business environment. Headquartered in Clifton NJ, Comodo’s global development team and threat intelligence laboratories deliver innovative, category leading, solutions for a company’s endpoints, network boundary, and internal network security. Thousands of companies and organizations rely on Comodo’s technology to authenticate, validate, and secure their most precious asset—information—and to combat constant cyberattacks and threats like ransomware from wreaking havoc on a global scale. For more information about Comodo’s partner program, visit https://www.comodo.com Contact Details Carolyn Muzyka +1 973-859-4000 carolyn.muzyka@comodo.com Company Website http://www.comodo.com

September 14, 2020 11:28 AM Eastern Daylight Time

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8 of the Top 10 Largest New York Office Landlords, Including SL Green & Rudin Management, Have Chosen VTS Market as Their System of Record for Digital Leasing & Marketing

VTS

VTS , the commercial real estate industry's leading leasing and asset management platform, today announced that since launching VTS Market —the commercial real estate industry’s first integrated, online marketing platform that enables landlords and their agency teams to market and lease their available spaces remotely for the first time—leading owners in New York and across North America have continued to choose VTS Market as their system of record for digital leasing and marketing. New clients include SL Green, Rudin Management, Columbia Property Trust, Nuveen, and Ivanhoe Cambridge. Currently, more than 15 million square feet of new office space is being signed up each week. This new group joins previous leading owners including Tishman Speyer, Brookfield Properties, Empire State Realty Trust, Hines, Oxford Properties Group, and RXR. The unprecedented uptake of the solution sees VTS Market continue to maintain its status as the most rapidly adopted product in proptech history. “Commercial real estate is and always will be a people business. VTS Market gives us a modern means to continue to engage with tenant rep brokers and their tenant clients in a way that is more efficient for them, and ultimately provides a superior experience,” said Steven M. Durels, Executive Vice President, Director of Leasing and Real Property, SL Green. “While this move towards digital leasing has been accelerated by COVID-19, it isn’t a short-term play and will continue to develop well beyond the pandemic.” To underscore this, VTS conducted a survey (VTS Market Tenant Survey 2020) to better understand and address the concerns that are top of mind for today’s tenants in relation to their office space search needs amid the COVID-19 pandemic. More than 250 U.S. tenants—including C-level executives and HR-decision makers for new space—participated. The results echoed that a majority of tenants prefer virtually touring space prior to viewing it in-person, and that will remain the preference post-COVID-19. The primary takeaways that bolster this anecdote include: Roughly 70% of respondents expressed discomfort in doing an in-person tour. 80% preferred to take a virtual tour of a space to narrow down their search before they had to tour in-person. 67% of respondents wanted to see a floor plan before touring in person “In today’s market, the traditional offline marketing methods long relied on by landlords are simply no longer possible. Without a digital option, they simply can’t compete,” said Nick Romito, CEO and Co-Founder of VTS. “With VTS Market, tenant reps and their tenant clients can virtually experience a building and interact with the owner of that building like never before. We are thrilled to be able to meet this critical industry need and get leasing teams back to work.” With VTS Market, landlords finally have a fully digital, data-driven way to market and lease their spaces online – all from within the VTS platform they use to manage their leasing and asset management activities today. In one click, agency leasing teams can review, approve, and publish spaces online to the VTS Marketplace — a listings site currently exclusively available for tenant reps to view, tour, and share virtual listing content for free. Additionally, landlords can easily publish spaces to their own websites and email listings to their network of tenant reps, directly from VTS’ platform. VTS Market provides landlords with the industry’s most comprehensive and effective marketing content, including virtual tours, photos, 3D space renderings, refurbished floor plans, and more than 250 verified data points for each space–all produced by the VTS team–ensuring tenant reps and tenants are viewing a single, highly-engaging source of truth. With VTS now managing more than 12 billion square feet of assets, including 60-percent of national Class A office space and 65-percent of the Manhattan office market — the company’s network of data reached a critical mass to support this. VTS Market and Marketplace are available in the U.S. and Canada. For more details and to request a demo, visit VTS.com . About VTS: VTS is commercial real estate’s leading leasing, marketing and asset management platform where the industry comes to make deals happen and real-time data come to life. VTS is powered by the largest single source data network in the industry, which delivers real-time data and insights that fuel faster, more informed decision making and connections throughout the deal lifecycle. Our MarketView™ offering, the industry’s first market benchmarking product, and VTS Market and Marketplace, the industry’s first integrated online marketing solution, gives landlords, brokers, and tenants unparalleled visibility into real-time market information and the direct connectivity to execute deals with greater speed at each point in the planning, marketing, leasing & asset management cycle. More than 60% of Class A commercial space in the US and 12B square feet of commercial real estate globally is managed on the VTS platform. Our user base includes over 45,000 CRE professionals including respected industry leaders like Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, Boston Properties, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com . Contact Details Elise Szwajkowski +1 212-402-3495 eszwajkowski@marinopr.com Company Website https://www.vts.com/

September 14, 2020 09:00 AM Eastern Daylight Time

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Join Us Today for a Webinar on PR & Marketing Strategies for Raising Capital

REQ

Join us today, Thursday, September 10th at 4:00pm EST as REQ’s EVP of PR, Elizabeth Shea, and special guest, Parag Sheth of Outcome Capital will discuss how to position your company to be successful when pursuing a capital raise. In this session, we'll discuss: How to craft the PR and marketing strategies that position your company to be successful for a capital raise How to think creatively about value proposition and growth strategies How to navigate the current marketplace A little more about our speakers: Elizabeth Shea is EVP of Public Relations for REQ bringing more than 20 years of experience in the tech PR space, helping many companies navigate the messaging and strategies of both capital raises and merges and acquisitions. Parag Sheth is a Managing Director at Outcome Capital and serves as a Board Member of Mindshare and the Northern Virginia National Chapter of the Association for Corporate Growth for over three years. He is a venture capital investor and a trusted advisor and business partner to companies in all stages of the growth spectrum. Click Here to Register About REQ A leading digital marketing and brand management company, REQ outpaces changes in today’s rapidly evolving media landscape by bringing brand marketing, reputation management, advocacy, and business results to new heights. It delivers a comprehensive suite of solutions and technologies that define, connect, and protect brands — serving global companies and leaders in technology, healthcare, government, real estate, hospitality, retail, and finance. The company has been named to both the Inc. 500 and Deloitte Fast 500 lists as one of the fastest-growing companies in America and has received over 200 creative, performance, and workplace awards. For more information, visit https://req.co/ Contact Details Lisa Throckmorton +1 703-287-7803 lthrockmorton@req.co Company Website https://req.co/

September 10, 2020 11:15 AM Eastern Daylight Time

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Comodo Announces Partner Certification Program to Deliver Incentives, Go-to-Market Resources, Training and Marketing Services for Partners

Comodo

Comodo, a leading provider of next-generation cybersecurity solutions announced a new partner certification program that will deliver incentives, go-to-market resources, training and marketing support for certified partners. The program is tiered as follows: Bronze Partner – the Bronze Registered Partner level is our entry-level status, offering partners access to online sales, marketing, training and education tools so that they can develop their Comodo knowledge and business. Bronze Registered Partners have access to immediate discounts and benefits. Silver Partner - the Silver Certified Partner level is for partners that are prepared to make a significant commitment to developing their Comodo business. Silver Certified Partners receive a higher level of benefits and discounts. Gold Partner – the Gold Certified partner is reserved exclusively for specialized partners, MSPs, MSSPs and cybersecurity service partners that have superior sales and technical expertise in selling and supporting the Comodo product range. This exclusive status is only available to a limited number of partners per country / region. The Comodo Gold Certified Partner receives the most extensive range of benefits and discounts. Platinum Partner – the Platinum Professional Service Provider status is the highest level available and describes the most specialized type of partner Comodo works with. Platinum partners fulfill all Gold Certified requirements and act as community ambassador for Comodo on an international scale. These partners assist the Comodo partner community in building their Comodo business by offering Comodo professional services on behalf of other resellers to end users. “Our partners are increasingly turning to us to help accelerate their high-velocity security-driven businesses,” said Alan Knepfer, President and Chief Revenue Officer at Comodo. He continued, “Comodo is a partner-centric company and our goal is to make sure our partners have the resources they need and the incentives they deserve as their investment in our partnership increases.” About Comodo Comodo delivers next generation cybersecurity solutions to protect businesses, schools, and government organizations in today’s risk filled business environment. Headquartered in Clifton NJ, Comodo’s global development team and threat intelligence laboratories deliver innovative, category leading, solutions for a company’s endpoints, network boundary, and internal network security. Thousands of companies and organizations rely on Comodo’s technology to authenticate, validate, and secure their most precious asset—information—and to combat constant cyberattacks and threats like ransomware from wreaking havoc on a global scale. For more information about Comodo’s partner program, visit https://www.comodo.com or contact us at partnersuccess@comodo.com. Contact Details Carolyn Muzyka +1 973-859-4000 carolyn.muzyka@comodo.com Company Website http://www.comodo.com

September 10, 2020 11:06 AM Eastern Daylight Time

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Comodo Helps Rosedale Union Schools Protect and Manage 600 Endpoints for Remote Learning

Comodo

Contact Details Carolyn Muzyka +1 973-859-4000 carolyn.muzyka@comodo.com Company Website http://www.comodo.com

September 09, 2020 03:30 PM Eastern Daylight Time

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