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MarketFinance in pole position as it raises £280m and is approved for Recovery Loan Scheme lending

Stockwood Strategy

Fintech business lender MarketFinance has today announced a £280m debt and equity fundraise and its accreditation under the Recovery Loan Scheme (RLS). This comes after MarketFinance became one of the first fintechs to be accredited under the Coronavirus Business Interruption Loan Scheme (CBILS), having lent £250m to companies across the UK. Launched by the British Business Bank in April 2021, the Recovery Loan Scheme supports access to finance for UK businesses as they recover and grow following the pandemic. Funding from the Scheme can be used for any legitimate business purpose including managing cashflow, investment in new equipment and preparing for future growth. It is designed to appeal to businesses that can afford to take out additional finance for these purposes. MarketFinance is ready to lend immediately with its debt and equity funding. The debt financing has been provided from a large global investment firm alongside Italy’s largest bank, Intesa Sanpaolo S.p.A. The equity investment was led by Black River Ventures (previous investments include Marqeta, Upgrade, Coursera and Digital Ocean) with participation from existing investor, Barclays Bank PLC. Alongside this, the launch of MarketFinance Flex Loans today will aim to help nearly one million SMEs in the UK solve their short-term funding gaps up to £100,000. Viola Credit has provided MarketFinance with £20m to launch the Flex Loans product. Similar to a credit card or overdraft, businesses will have a pre-agreed limit of up to £100,000 which they can withdraw at once or in smaller amounts. Flexible repayment options enable the businesses to spread their repayments over 3 - 12 months based on their working capital needs. It is a solution to support a variety of one-off and ongoing funding requirements such as purchasing inventory, clearing outstanding invoices, upfront supplier payments, investment into sales and marketing, or expanding the team. Anil Stocker, CEO at MarketFinance, commented: “This funding and our accreditation as a Recovery Loan Scheme lender is testament to the brilliant work everyone at MarketFinance has done to serve UK businesses during a difficult period. Adapting to the increased demand from businesses looking for finance online instead of through traditional avenues also drove our profitability this year, which has continued into H2 2021”. From today, businesses can immediately apply* for an RLS loan from MarketFinance between £50k and £250k repayable over 4, 5 or 6 years. Repayments in the first six months of the term will only consist of interest charges, an additional support measure as businesses gear themselves for a full reopening of the economy. Anil Stocker aded: “Businesses have been resilient and managed to hold their nerve during one of the most difficult periods in recent history. We were there to help with the CBILS and will do the same with the RLS by offering a simple application process, quick decisions and sending funds to businesses immediately. Our fundraise puts us in pole position to do this. We played a key role during CBILS, as one of the first fintech lenders, to help get funds to businesses quickly when they found their applications were delayed and or denied by others. We will stand shoulder to shoulder with businesses and help navigate them through to the full reopening of the economy and beyond”. As a native fintech, the MarketFinance platform is designed to receive, process and manage large volumes of businesses applying for finance using the platform. From simple online application forms, enhanced credit risk models to exceptional one-to-one customer support, MarketFinance will get RLS funds to businesses in need, quickly. “We aim to quickly lend to businesses around the UK. We anticipate demand for RLS to come from companies that will need capital to scale operations ahead of the full reopening of the economy. Manufacturers, wholesalers, public services businesses and a range of others will need the funds to ramp up supplies and build pipelines as business returns to normal” added Anil Stocker. Ends *Minimum eligibility criteria for RLS business loans through MarketFinance: Limited Company or Limited Liability Partnership Trading for more than 3 years, has a turnover of more than £200,000 Company sells goods and/or services to consumers and/or other businesses About MarketFinance MarketFinance is a business finance company with offices in London and Manchester. The online platform enables businesses to access a range of flexible finance solutions - quickly and easily. This smart technology is backed by help from real people so business owners can save time and focus on growing their business. Since 2011, MarketFinance has cumulatively advanced over £2.6 billion to companies across a range of sizes and sectors, providing working capital and finance for everything from paying staff and suppliers to launching new products or services and accelerating growth. MarketFinance is backed by Barclays Bank PLC, Mouro Capital, European venture capital fund Northzone (invested in Klarna, iZettle and Trustpilot), and private equity group MCI Capital (also invested in iZettle, Azimo and Gett). About the Recovery Loan Scheme (RLS) The Recovery Loan Scheme is managed by the British Business Bank on behalf of, and with the financial backing of, the Secretary of State for Business, Energy & Industrial Strategy. British Business Bank plc is a development bank wholly owned by HM Government. It is not authorised or regulated by the PRA or the FCA. Contact Details MarketFinance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://marketfinance.com/

September 21, 2021 08:00 AM Eastern Daylight Time

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Grandparents are Grand: Celebrate Grandparents Every Day

YourUpdateTV

For many families, the COVID-19 pandemic has separated grandparents from their grandchildren and made it difficult to be there in person for some of their grandchildren’s biggest moments. And sometimes it’s not even about missing the big moments, but the everyday moments, such as reading a story to them or sharing a meal, that make it so hard to be separated. Because many of us are separated from loved ones right now and relying on virtual ways to connect, UnitedHealthcare collaborated with Sesame Workshop to develop downloadable resources to be shared with family and friends that offer fun ways to connect with grandparents, together or apart. As we celebrate grandparents on National Grandparents Day and every day, now is the chance for your audience to learn more about UnitedHealthcare and Sesame Workshop’s Growing Every Day, Every Way program and how it is honoring grandparents and families by providing educational resources on developmental milestones to establish lifelong healthy habits. Tameeka Smith, grandmother and Community Plan CEO at UnitedHealthcare and Andrea Cody, senior project manager, Social Impact at Sesame Workshop partnered with D S Simon Media and Your Update TV on a nationwide media tour to discuss: Information on Sesame Street in Communities How grandparents can be empowered to take care of themselves Ways grandparents can connect with kids both in-person and virtually For more information on all Sesame Workshop and UnitedHealthcare are doing you can visit: www.grandparentsday.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content, It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 20, 2021 04:00 PM Eastern Daylight Time

Patient Safety Authority cautions parents, reveals tips to avoid infant falls

Patient Safety Authority

With caretakers and family members often unavailable due to pandemic restrictions and fears, many new parents are more tired and stressed than ever. That’s a safety concern says the Patient Safety Authority, especially as it relates to infant falls. September is Baby Safety Month. It’s the perfect time to remind parents that infant falls are preventable—if you understand the risks and take the proper precautions. According to the CDC, pediatric falls result in about 2.8 million emergency department visits per year and account for 50% of non-fatal injuries in infants. The number of households reporting injuries has increased from 14.3% in 2017 to 26% in 2020. These home-based injuries were most often due to falls. The number one risk for infant falls is a caretaker who falls asleep while holding them, often during feeding. Environmental risk factors are also a concern such as placing the baby on a high surface. Tiredness can affect judgement about safe handling and positioning of infants. Falls also happen when someone drops a baby—for example, when a young sibling is holding a squirming baby brother or sister. “Even though parenting is a 24-hour-a-day role, it’s important for you to get as much rest as you can, both in the hospital with your newborn and at home,” says Regina Hoffman, executive director of the PSA. “In the hospital, ask your nurse to place a note on your door when you are sleeping and ask for help if you feel tired.” Any time you fall asleep while holding or feeding your baby, the baby is at higher risk for sudden unexpected infant death (a broader umbrella that includes sudden infant death syndrome [SIDS]), suffocation, or sleep-related causes of death or injury. Remember the ABCDs of sleep: Babies should sleep alone, on their backs, and in a crib, and you should be aware of danger, such as falling asleep or being under the influence of drugs or alcohol (including prescription medication). To get your rest, sleep when the baby sleeps, even for short periods of time. Don’t hesitate to ask visitors to leave so you can nap, and if you feel too tired to care for your baby safely, make sure you place him or her in the bassinet or crib—never in your bed. In conjunction with UPMC Magee-Womens Hospital, the PSA released a video on infant falls prevention. You can find it here: https://www.youtube.com/watch?v=XA9T839KeJ0 About PSA Established under the Medical Care Availability and Reduction of Error (MCARE) Act of 2002, the PSA, an independent state agency, collects and analyzes patient safety data to improve safety outcomes and help prevent patient harm. http://patientsafety.pa.gov/ Contact Details Bev Volpe +1 609-230-4696 bev@madisongall.com Company Website http://patientsafety.pa.gov/

September 20, 2021 03:05 PM Eastern Daylight Time

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New Exhibition Reveals Visual Cues of Bigotry and Inequality Over Hundreds of Years in America

Library Company of Philadelphia

At a time when Americans are constantly bombarded with graphics, some with hidden meanings, our ability to interpret visuals has taken on new urgency. Imperfect History: Curating the Graphics Arts Collection at Benjamin Franklin’s Public Library is a new exhibit designed to help us read between the lines of popular graphics. Drawing from a collection of extraordinary breadth spanning 300 years, Imperfect History showcases hidden and rare items, the unseen stories of everyday people, and the prejudices and preconceptions of different time periods. It’s a visual time machine of the good, the bad and the ugly of American culture. It opens September 20, 2021 and runs through April 8, 2022. “The point is not to take things at face value,” said Michael Barsanti, the Edwin Wolf 2 nd Director of the Library Company. “Inequalities and prejudices have existed in plain view for centuries. We just need to look for the clues in visual materials. Our hope is that this exhibition will help teach the public to understand racist, sexist and other biased imagery in popular culture today and throughout history, in an effort to mitigate bigotry.” Rare, unusual items Items glorifying white men, stereotyping African Americans, satirizing feminism and representing economic disparities will be on display. So too will ‘imperfect’ works that would never see the light of day in a fine arts exhibit, but that offer important lessons in how people lived, what they cared about and what they really thought. “We want to help patrons understand American history through graphic materials,” notes co-curator Erika Piola, Director of the Visual Culture Program. “These are images created and seen by everyday people. They were collected by the son of a Library Company librarian, hung on the walls of American homes, were saved in scrapbooks, and mailed to the dwellings of average citizens.” Included in the exhibition are an ink blotter with female nudes on lettuce, a promotional item never seen before publicly. There are rare items such as a print of an enslaved teen with vitiligo who was exploited as a sideshow curiosity and a lithograph of living and dead all-white male Masons described as the “wise and good among mankind.” Among the exhibition’s five areas is the ‘Imperfection Section’ with items that have been altered, suffered age deterioration, damage, have artistic errors, or inscriptions. “We want people to appreciate that just because items like photographs, prints and sketches might be damaged, it doesn’t make them any less important to future generations,” says Piola. Co-curator Sarah Weatherwax, Senior Curator of Graphic Arts notes, “Benjamin Franklin founded the Library Company to prepare colonists for citizenship by giving them access to books. But today, being an engaged citizen requires us to look beyond text and also focus on visuals, to understand nuance and context.” Two-year project The Imperfect History project includes an exhibition, publication, digital catalog, a visual literacy workshop, a one-day symposium and a curatorial fellowship. It is in commemoration of the Fiftieth Anniversary of the Graphic Arts Department. The digital catalog creatively demonstrates multiple viewpoints through descriptions of the same visual material written by four guest catalogers from different fields. The exhibition publication is an illustrated catalog providing an overview of the history of graphics collecting at the Library Company as well as narratives and a case study of the relationships between American art history, visual culture and literacy, race, gender, and Philadelphia imagery and image makers. Visual Literacy Workshop: Urban In-sights A select group of historians, curators, and other professionals from around the U.S. gathered virtually at the end of June for a workshop designed to enhance participants’ ability to “read” and analyze graphic materials. In addition to historical context, they learned about different graphic processes, and how to conduct primary and secondary research using graphic materials. Symposium: Collecting, Curating, and Consuming American Popular Graphic Arts Yesterday and Today The one-day symposium scheduled for March 25, 2022 will examine the changing and innovative trends in how popular graphics are curated, interpreted, used and understood by those who produced, viewed, and consumed them. Curatorial Fellowship Imperfect History included a 20-month fellowship providing an aspiring graphics curator with practical career training. Funding Support for Imperfect History is provided by the Henry Luce Foundation, Walter J. Miller Trust, Center for American Art, Philadelphia Museum of Art, Jay Robert Stiefel, and Terra Foundation for American Art. The Graphic Arts Collection The holdings of over 100,000 items comprises one of the few public collections in the United States specializing in historical American popular graphics from the 17th century through the early 20th century. The works represent the multiple perspectives and aesthetic senses of their creators, while they also serve as material documents of the culture, politics and economics in which they were produced and consumed. About the Library Company of Philadelphia Established in 1731 by Benjamin Franklin, the Library Company of Philadelphia was founded as the first public library with the mission of putting books in the hands of ordinary citizens. It is the oldest cultural institution in America, the Nation' s first Library of Congress and the largest lending library through the Civil War. Today, the Library Company is an independent research library and educational institution specializing in American and global history from the 17th through the early 20th centuries. With one of the world's largest holdings of early Americana, the Library Company also has close to one million pieces in their collections that relate to African American history, economic and women's history, the history of medicine, and visual culture. The Library Company promotes access to these collections through fellowships, exhibitions, programs, and online resources. To find out more, please visit www.librarycompany.org. Contact Details Snap 2 Marketing/PR Beverly Volpe +1 609-230-4696 Bev@Snap2mkt.com Library Company of Philadelphia Raechel Hammer +1 856-383-4397 rhammer@librarycompany.org

September 20, 2021 02:59 PM Eastern Daylight Time

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MY.GAMES acquires hyper-casual Publisher, Mamboo Games

MY.GAMES

Global gaming brand MY.GAMES has today announced the acquisition of Mamboo Games, which publishes hyper casual and hybrid casual titles, and develops its own games. In total, the Mamboo Games portfolio includes more than 30 projects. Following the completion of the deal, MY.GAMES became the majority owner of Mamboo Games. As part of the deal, MY.GAMES is paying more than $2 million at close, as well as a deferred payment, the amount of which will be determined depending on the business performance. Mamboo Games is headquartered in Minsk and employs 35 people. In 2020, Mamboo Games started out as a hyper casual game publisher and has now expanded its portfolio with a new genre of hybrid casual games, which includes Viking Life: Wild North; Scary Pranks: Horror Puzzle Survival; Space Rover: Space Taikon; Shift Princess: Fairies and Princesses. One of the publisher's most successful projects is Shift Race: a 3D racing game that reached 15 million installs in the first three months after release. Another successful project is Billion Builders, which entered the top 50 on the iOS platform in the US and the top 10 in China. “In October 2020, we invested in Mamboo Games, and during this time the team has performed well, releasing a new commercially successful release every month. There is a symbiosis between MY.GAMES' expertise in mid-core games and Mamboo Games' expertise which allows us to create successful projects in the hybrid casual genre. We clearly understand how it is important to have flexibility and mobility today in the hyper casual market and will effectively scale Mamboo’s business and provide them with all the advantages of an MY.GAMES’ open partner environment”, - commented Vasily Maguryan, CEO of MY.GAMES. “We see how hyper-casual games are in demand among the audience - in 2020 the hyper casual games market grew by 104% and reached $3 billion, and we will continue to develop and expand in this segment and offer new solutions. MY.GAMES has huge expertise and a diversified portfolio across their thirteen studios and we have already launched several joint projects by working with some of them. We are confident that our partnership will allow us to realise our potential and give users new, globally successful hits,”, - commented Ivan Leshkevich, CEO of Mamboo Games. About MY.GAMES: MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading online entertainment company. MY.GAMES comprises 13 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES develop titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. MY.GAMES Venture Capital (MGVC) MY.GAMES Venture Capital (MGVC), the investment arm of MY.GAMES, was founded in 2017 and has invested in 40 studios and consolidated 7 in four years. MGVC has also entered the top 10 largest investment funds in the world. By investing in new studios, MY.GAMES continues to pursue its strategy of diversifying its gaming portfolio, providing studios with the right conditions to grow their business and scale their product. Contacts: Dmitrii Lazarev - Global Corporate PR Manager, MY.GAMES Dmitrii.Lazarev@corp.my.com Stefano Petrullo – Renaissance PR stefano@renaissancepr.biz +44 (0) 7828 692 315 Sophie Carter – Renaissance PR sophie@renaissancepr.biz +44 (0) 7810 848 320 Contact Details Renaissance PR Emily Britt +44 7530 081191 emily@renaissancepr.biz

September 20, 2021 09:02 AM Eastern Daylight Time

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EXPLORE THE WORLDS: MEOW WOLF’S CONVERGENCE STATION IS NOW OPEN

Meow Wolf

Convergence Station is now open for quantum travel. The highly-anticipated third permanent exhibition from US-based arts and entertainment company, Meow Wolf, will be welcoming its first guests today - Friday, September 17th. The experience is nestled in the middle of W Colfax Ave and I-25, in the heart of the Sun Valley neighborhood. The sought-after experience sold a record high 35,000 tickets within the first 24 hours of ticket sales opening earlier this month. "This is unlike anything we - or anyone - has developed before,” said Ali Rubinstein, Co-CEO and Chief Creative Officer of Meow Wolf. “We've created an immersive experience out of extraordinary art, while continuing our rich narrative layer for visitors to dive into and connect with on a deep emotional level. Convergence Station will change the face of immersive Art Experiences not just for Denver, but for the world. This is next level." Meow Wolf has worked with over 300 creatives, including 110+ Colorado-based collaborating artists, to bring 79 unique projects within the 4 floors of interactive space in Convergence Station to life.These muralists, sculptors, fiber artists, and technologists have worked tirelessly to build a mind-bending installation that will leave travelers appreciating what it really means to be immersed in a narrative. Notable collaborating artists working on this project include Kalyn Heffernan, Kyle Singer, Cal Duran, Everything is Terrible!, Molina Speaks, Sofie Birkin, along with Moment Factory and many others. Unforgettable and transformational, this is the place where memory, quantum travel, and unseen worlds meet. Convergence Station offers an immersive, interactive experience that will transport travelers of all ages into fantastic realms of story and exploration. Guests will discover psychedelic, mind-bending art and an underlying rich narrative, which will take them on a journey of discovery into a surreal, science-fictional epic. “Our most ambitious project to date, the Denver exhibition, is bound to bend minds, inspire creativity, and touch hearts,” said Todd Richins, Executive Creative Producer at Meow Wolf Denver. “From our partnership with artists and collaborators on the venue, to the retail and food spaces within our walls, Meow Wolf Denver is a one-stop immersive and imaginative art experience for all ages.” The anchor spaces of Convergence Station include: CONVERGENCE STREET - Once the scorned sanitation district, residents of C Street are glad to have converged away from the bureaucratic landlords of their former homeworld. And because they don’t trust politicians, the citizens elect a new mayor every 20 minutes. The economy of Convergence is based around the collecting and trading of memories, and the hub of this economy is C Street’s Convergence Exchange. EEMIA - The people of Eemia are led by an ancient scientific order called the Kaleidogoths. When the Convergence tore some of the Eemian population away from their homeworld, they were in the midst of a thousand year ice age. OSSUARY - Ossuary’s labyrinth of corridors connects many spaces by collaborating artists. Oss has become the “Gold Standard” repository for memories from across the Convergence through both sanctioned and shadow market Memory Trading. The people of Ossuary are led by a historic Lineage of Librarians – dedicated to the preservation of Oss and all knowledge from across the known multiverse. NUMINA - Numina exists beyond linear time — existing everywhere, and at any point in time, simultaneously. Numina has anchored itself in the third and fourth dimensions by joining the Convergence in order to learn about language, linear time, and free will. In addition to the art, guests can experience the 488-person live performance venue called The Perplexiplex where regular concerts will be taking place, created in collaboration with Moment Factory. Visitors can also look forward to dining at HELLOFOOD, a fast-casual cafe that has both grab and go and dine-in offerings. Inspired by the variety of tastes found in our neighborhood of Sun Valley, HELLOFOOD offers local food and beverage by local entrepreneurs who represent inclusivity and convergence of cultures. Before returning to the real world, guests will also be able to continue their exploration in the exhibition’s gift shop. Meow Wolf's signature swag has gained a following of its own for its whimsical, maximalist style. Spanning over 2,000 square feet and offering over 1,500 unique items, these carefully curated keepsakes will allow guests to take home a piece of their experience. In celebrate the opening of Denver’s new quantum transit station, earth-based advertising agency Wieden+Kennedy worked with Swedish director Andreas Nilsson, Grammy-winning songwriter Bret McKenzie, and a team of CG artists from around the world to create a “transdimensional travel ad”—one that urges bipedal humans everywhere to escape their drab, boring planet and go “see the worlds.” The surreal film can be viewed here - it was made from a combination of vintage travel films and shot footage, which were stitched together and then digitally mutated to create strange, beautiful, converged worlds. Convergence Station will be open from 10:00 am until 10:00 pm Sunday through Thursday and from 10:00 am until 12:00 am on Fridays and Saturdays. Hours are subject to change. Tickets are available via meow.wf/denver-tix for pre-purchase for $45 for General Admission ($40 Children / Seniors / Military), and $35 for Colorado Residents. Visitors are required to pre-book a time slot and masks are required for entry. Meow Wolf was recognized in Fast Company 's 2020 list of the World’s 50 Most Innovative Companies, and awarded the #1 spot for Live Events. The company also opened Omega Mart, its second permanent installation in Las Vegas earlier this year, following the success of their flagship location in Santa Fe, House of Eternal Return. ### Listicle Information The immersive arts and entertainment company, Meow Wolf, has opened Convergence Station in Denver today on September 17, 2021 with their most ambitious project yet. Created by 110+ collaborating artists and more than 200 Meow Wolf creatives, this 4-story immersive exhibition will be home to 79 unique installations, including cavernous spaces 30 feet high. Guests will discover psychedelic, mind-bending art, and an underlying rich narrative, taking them on a journey of discovery into a surreal, science-fictional epic. It will be like NOTHING they have ever experienced before. The exhibition will also be home to The Perpexiplex, a 488 person live performance venue, the HELLOFOOD cafe, and a retail space. Tickets are available via meow.wf/denver-tix. COVID-19 Meow Wolf is aware of the rapidly changing circumstances due to COVID-19. They are continuing to monitor the situation and will make adjustments to help ensure the safety of our guests, staff, and community. Any changes will be communicated directly to ticket holders via email, on Meow Wolf’s website, and social media channels. Currently, the protocol is as follows: face masks are required for guests at all times except when eating or drinking with social distance. There will be hand sanitizer dispensers placed at guest and employee entrances and throughout the exhibit. Convergence Station will make available non-latex gloves for employee and guest use. Employees will be required to test weekly for COVID-19. Recognized in Fast Company's 2020 list of as The World's 50 Most Innovative Companies' and claiming Blooloop's #2 and #3 spots as the 'World's Top Immersive Art Experiences,' Meow Wolf is a US-based innovative arts and entertainment company. An ever-evolving wellspring of creativity, Meow Wolf makes art to stir the imagination and transport audiences of all ages into fantastic realms of story and exploration, with locations to explore in Santa Fe, Las Vegas, and (soon to open) Denver. The company's first location in Santa Fe opened in 2016 and showcases the THEA Award-winning, international sensation, House Of Eternal Return, where two million visitors have now discovered a mind-bending mystery house with secret passages, portals to magical worlds, and surreal, maximalist and mesmerizing art. In 2019, Meow Wolf expanded beyond Santa Fe and opened Kaleidoscape, the world's first artist-driven ride at Elitch Gardens in Denver. Meow Wolf opened their second permanent installation, Omega Mart, at AREA15 in Las Vegas in February 2021 which went on to be a huge success. Their third permanent installation in Denver is slated to open September 17, 2021. Meow Wolf is proud to be the only certified B-Corporation in the themed entertainment industry, with a team dedicated to social impact and building a more inclusive and sustainable economy. Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com Company Website https://meowwolf.com/

September 17, 2021 09:00 AM Mountain Daylight Time

Israeli SleepX to be merged into AppYea Inc. (APYP)

Appyea

AppYea continues the process of merging SleepX into the company. The merger is expected to be completed by 12/01/2021 in accordance with the model published on 08/02/2021 ( Link ) In parallel, SleepX continues developing and improving its algorithms and planning to start production during 2022. The SleepX product is being designed to provide a unique answer to approximately 90 million Americans who suffer from the problem of snoring. DreamIT The night wrist band will include several sensors and a vibration motor which will operates with an intensity adapted to the user's reactions in real time in order to accustom the user to sleep in the correct position using biofeedback, thereby reducing or eliminating snoring. SleepX solution is being developed in collaboration with the Biomedical department of Ben Gurion University in Beer Sheva, and is patent - protected in the US, EU and Israel. https://www.sleepxclear.com/ipportfolio In addition to reducing snoring and improving sleep quality, users will be able to access important statistics relating to their sleep patterns via an app (Apple and Android) to track over time and detect anomalies. Product Clip The sleep apnea market is projected to reach USD 9.9 billion by 2026, at a CAGR of 6.9% during the forecast period. Major factors driving the growth of this market include the growing awareness regarding the detrimental effects of snoring, availability, and benefits of anti-snoring treatments, growing geriatric and obese population, presence of a large number of cigarette smokers and alcoholics, and a large pool of an untapped snoring population. However, poor efficacy of current anti-snoring treatments available in the market, high cost of some of the anti-snoring treatments, and lack of reimbursement are major factors restraining the growth of this market. “The SleepX approach should not only solve physiological problems for a great many people, but it may also allow many couples to go back to sleeping together," says Bary Molchadsky, SleepX's entrepreneur and CEO. “The decision to merge with AppYea was made in order to accelerate the start point of production. Lately, we see major players entering the market – Google presented its new Fitbit watch with the possibility to monitor snoring. Amazon presented at the beginning of the year the new Alexa that is supposed to identify sleep apnea. However, we believe that the patent-protected technology underlying the SleepX approach should be accepted in the marketplace.” “The SleepX products are being designed to provide, besides monitoring, biofeedback based individual treatment, adjusted to each user in real-time. Following the launch of the first snoring treatment product, the company intends to start clinical trials in order to receive FDA approval for sleep apnea treatment.” “I’m certain that tens of thousands of academic research hours together with international strong patents, would provide Appyea’s investors a significant advantage over time.” Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details Asaf Porat info@appyea.com Company Website http://www.appyea.com

September 17, 2021 08:47 AM Eastern Daylight Time

Today is National Pet Bird Day

BEAK

Contact Details Jamie Baxter +1 775-322-4022 jamie@theimpetusagency.com

September 17, 2021 08:08 AM Eastern Daylight Time

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Mattress Concierge Selected as Exclusive Partner of Unique Boutique Hotel, Esmé Miami Beach, Located Along Historic Española Way

Mattress Concierge

Leading designer and manufacturer of handcrafted mattresses for luxury hospitality properties, Mattress Concierge, is thrilled to announce its partnership with Esmé Miami Beach, a unique boutique hotel located along Miami Beach's historic pedestrian plaza, Española Way. Esmé Miami Beach’s selection of Mattress Concierge as their exclusive mattress supplier is an obvious one. “Our clients care deeply about the overall guest experience, from incorporating unique touches in discrete places, to the largest, most important features” says Rob Richards, Managing Director of Mattress Concierge. He further notes: “We believe the sleep experience plays an integral role in overall guest enjoyment, resulting in subsequent visits and loyal guests”. Opening this October, Esmé Miami Beach was originally built as a 1920's artist village. The Spanish-Mediterranean revival property is comprised of eight buildings featuring 145 hotel rooms and five original food & beverage concepts. No one space resembles another at Esmé Miami Beach. Every detail of the hotel's design creates an ambiance that pays homage to Española Way's original mission: to offer a setting where artists can thrive. Jessica LaRosa, General Manager of Esmé Miami Beach, commented: “As a hotelier, it’s so important to me that the sleep experience is as thoughtfully considered as every other hotel amenity, detail and on-property experience—it’s the core reason that hotels exist. Of course, this was a top priority in planning for the opening of Esmé Miami Beach. When we saw the love and care Mattress Concierge put into making their beds when we toured the factory, (and then slept on them!), we knew that this boutique product was perfect for our hotel.” Established in 2010, Mattress Concierge was founded to exclusively serve independent hospitality properties, ranging from small inns and boutique hotels, to large luxury properties and fine resorts. The Company handcrafts mattresses using the highest quality materials available, combining comfort and durability. Time-tested designs and assembly techniques are not compromised as with mass manufacturing. While the mattress industry consolidates, Mattress Concierge continually refines and improves upon design and the materials used, endeavoring to fully serve their client properties and guests. Esmé Miami Beach is located at 1438 Washington Ave, Miami Beach, FL 33139. For information or reservations please visit www.esmehotel.com. Contact Details Mattress Concierge Paige Kellogg +1 203-536-3107 paige@mattressconcierge.com Company Website http://www.mattressconcierge.com

September 17, 2021 08:02 AM Eastern Daylight Time

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