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BIO-key’s Innovative IAM Solutions Address C-Suite Top Priority – Managing Cyber Risk

BIO-key International, Inc.

By Gita Karunakaran, Benzinga In recent times, the potential threats of ransomware and data breaches have been gaining more attention among corporations around the world. Companies are constantly faced with the threat of loss of control over customer data and the adverse impact of an attack on their brand reputation. This has resulted in cybersecurity risk being elevated to discussions at the most senior levels of corporations. Despite the C-suite attention the subject has garnered in corporate boardrooms, the implementation of suitable risk-mitigating solutions in organizations has seemingly been lagging. Some of the reasons for this could be a lack of understanding of the level of cyber risk an organization is subject to and willing to accept, and thereafter the inability to decide on which cyber security solutions they would need to implement to stay ahead of potential attackers and protect critical data. Companies like BIO-key International Inc. (NASDAQ: BKYI) offer Identity and Access Management (IAM) cybersecurity solutions for enterprises and often play a key role in bridging this gap in understanding by providing their expertise to design customized solutions to suit the individual needs of organizations. Cybersecurity Risk Increasingly Ranks As A Top Corporate Risk Worldwide Potential cyber incidents and business interruption remained the two leading worldwide corporate risk concerns for the second year in a row, according to a report published by Allianz Global Corporate & Specialty. The report included IBM data showing that ransomware attacks remained the top threat, and the average cost of a data breach hit a record of $4.35 million in 2022, with the cost expected to surpass $5 million this year. While ransomware has become a serious concern – with threat actors engaging in double and triple extortion against companies resulting in reputational harm – another aspect that has equally become an area of consternation is the tightening of regulations surrounding the protection of customer data. Non-compliance with privacy laws and regulations, like Europe’s General Data Protection Regulation (GDPR) or state laws, including the California Consumer Privacy Act (CCPA), could result in hefty privacy violation fines adding to the cost of data breaches. With all the attention that cybersecurity breaches and risks have been garnering, it is no wonder that the global cybersecurity market is booming and reportedly expected to reach $403 billion by 2027. What Can Organizations Do To Reduce Cybersecurity Risk? While cybersecurity and IAM are about ensuring that legitimate authenticated users are the ones gaining access to data and resources in an organization, risk management has always had a more strategic focus with the goal to understand the threat landscape and make informed decisions on the strategy that would work for the organization. It has been seen time and again that regardless of the sophisticated technologies being used to keep hackers out, no system is perfect or 100% risk-free. But organizations can indeed take steps to reduce the likelihood and potential impact of such threats, including educating employees, ensuring adequate housekeeping of software and hardware, and restricting staff access in accordance with job role-based needs. According to BIO-key, the method used to authenticate is a core area that organizations need to focus on when assessing risk and informing their IAM strategy. While relying on passwords to authenticate users may be an easy and inexpensive solution, it comes with the risk of weak security and easily breached networks. As a result, companies have begun adding an extra layer of security with Multi-factor Authentication (MFA), which is believed to prevent as much as 90% of cyberattacks. BIO-key says that it incorporates Multi-factor Authentication (MFA), Single Sign-on (SSO), and its one-of-a-kind biometric authentication option (Identity-Bound Biometrics) under a single, unified IAM platform, PortalGuard, to create holistic cybersecurity solutions for its customers. BIO-key has been a trusted provider of Identity and Access Management (IAM) and Identity-Bound Biometric solutions for over 25 years. The company has been playing an active part in changing mainstream Multi-factor Authentication (MFA) within IAM by offering easier and more secure ways to authenticate the identity of employees, customers, and suppliers, while managing access across devices and applications, for enterprises, educational institutions, and consumers. Its innovations are backed by years of research and expertise and its products and solutions are trusted by leading organizations across industries, including Fortune 500 companies in financial services, healthcare, education, manufacturing, communication, transportation, military and government sectors. With a burgeoning global cybersecurity market and increased cyber-risk awareness in organizations, BIO-key seems poised to thrive and grow by offering the most flexible, secure, and easy-to-use solutions to help organizations combat increasing threats. Learn more about BIO-key’s cybersecurity solutions here. This article was originally published on Benzinga here. BIO-key is revolutionizing authentication and cybersecurity with biometric-centric, multi-factor identity and access management (IAM) software managing millions of users. Its cloud-based PortalGuard IAM solution provides cost-effective, easy to deploy, convenient and secure access to devices, information, applications, and high-value transactions. BIO-key's patented software and hardware solutions, with industry-leading Identity-Bound Biometric (IBB) capabilities, enable large-scale Identity-as-a-Service (IDaaS) solutions, as well as customized on premises solutions. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

February 03, 2023 09:25 AM Eastern Standard Time

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AI-Powered Congressional Transcripts From FiscalNote (NYSE: NOTE) So You Never Miss Another Floor Speech

Benzinga

By Jad Malaeb, Benzinga Artificial intelligence (AI) made huge strides in 2022. The release of OpenAI’s ChatGPT exemplified AI’s evolution. The chatbot broke news headlines in November 2022 when its user count crossed 1 million in the first week of its launch. The mind-boggling user growth inspired comparisons to the growth rates of its larger corporate counterparts, and the results were outstanding. ChatGPT achieved 1 million users faster than Netflix, Facebook, Spotify and Instagram by a significant margin. It took Netflix, for example, nearly three and a half years to achieve 1 million users. The outstanding growth rates reflect ChatGPT’s incredible capabilities. The chatbot has been used to write content, conceive business plans, design new recipes, dictate code for a stock market strategy, create novels, solve math problems and provide professional advice. ChatGPT’s usefulness has prompted the rise of AI in a number of industries, including, perhaps surprisingly, politics. How AI Has Played A Role In Politics As a tech-based agency specialized in collecting data on the regulatory processes in the U.S. and abroad, FiscalNote (NYSE: NOTE) has had extensive experience integrating AI into their data intelligence solutions. FiscalNote leverages AI’s computing and locating abilities to transform a bulk of unstructured data into actionable insights. FiscalNote’s clients, for example, receive a timeline of key events relating to millions of companies, and the timeline is augmented with AI-generated scores for quick assessment. FiscalNote’s AI solutions also provide industry coverage based on billions of data points extracted from over 100 million documents, and these are updated daily with millions of data points. The breadth and timeliness of this data makes FiscalNote a unique source for actionable political and financial information. The company has also provided AI solutions better suited for specific tasks. FiscalNote’s AI capabilities, for example, extend onto Environmental, Social and Governance (ESG) reporting, Earnings Call Transcripts, Market Sentiment, News Pulse and SEC filings, all of which allow clients to remain ahead of the competition. FiscalNote Leverages AI-Powered Transcription For Congressional Speeches On Nov. 29, 2022, FiscalNote announced that Fireside – its constituent relationship management (CRM) software for Federal, State and Local governments – will be upgraded with the integration of AI-powered transcripts and videos of elected officials’ floor speeches, debates and committee hearings. Fireside’s AI integration will empower communication between legislators and the general public by providing a streamlined path to important political speeches. FiscalNote’s proprietary CRM will enable direct access to these speeches, transcribing them and transporting them to the Fireside platform within an hour after the delivery of the remarks. <iframe width="560" height="315" src="https://www.youtube.com/embed/hw4iZUte6qM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> This is a game-changer for press secretaries, communication directors, chiefs of staff, speechwriters and district office staff who rely on fast and secure communications to stay ahead of traditional media coverage. At the same time, this service offers some of the quickest paths to the generation of reliable, swift and actionable content for press releases, newsletters and other constituent-facing communications. “Fireside has always been the essential go-to toolkit on Capitol Hill for the management of constituent communications and engagement, and with this integration of Congressional speeches and remarks, Fireside is set to deliver even more value for our customers at a time when electoral change and redistricting has made communications and transparency even more of a critical priority for lawmakers and their staff,” said Josh Resnik, President & Chief Operating Officer, FiscalNote. This article was originally published on Benzinga here. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

February 03, 2023 09:25 AM Eastern Standard Time

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ChainUp expands services with Perpetual Futures DEX system, to provide clients with a secure and stable decentralized trading platform

ChainUp

Global blockchain technology solutions provider ChainUp Group announced today that it has launched a new Decentralized Exchange (DEX), and has become the world’s first Software-as-a-Service (SaaS) company to provide a complete suite of solutions for DEX system. The solution allows clients to launch their DEX quickly with ease and supports key features including perpetual futures DEX, DEX and fast token buying services. Users that trade on DEX are not required to register and deposit digital tokens with the platform. Users may trade directly through their decentralized wallets and retain full custody of digital assets through the transaction process. A DEX is uniquely positioned to face global regulatory issues and address exchange security trust, where it offers a higher level of protection for personal privacy while avoiding problems such as freezing users' accounts/assets and financial disputes. But even so, a traditional cryptocurrency exchange has irreplaceable features such as efficiency, ease of use, and convenience. With this in mind, ChainUp has created a perpetual futures DEX system that combines many of these advantages. ChainUp recognizes that users are more familiar with a traditional cryptocurrency exchange, due to ease of operation and familiarity from experience. At the same time, ChainUp also supports high leverage trading and offers low transaction fees, while utilizing its extensive resources to provide liquidity to facilitate direct futures or spot trading. Ms. Tan Bin Ru, Deputy CEO and COO of ChainUp Group, commented, "We leverage on the combined solution of a traditional and contemporary cryptocurrency exchange to help clients solve pain points such as privacy and wallet protection. ChainUp built 450 exchanges and continues to innovate our solutions to meet regulatory standards and better serve our customers” About ChainUp Group Founded in 2017, ChainUp is a leading end-to-end blockchain technology solutions provider covering infrastructure development and ecosystem support. Built on the mission to empower businesses through blockchain technology, ChainUp’s innovative and all-around compliant solutions include digital asset exchange systems, NFT trading systems, wallet solutions, liquidity solutions, and digital assets custody and management. Headquartered in Singapore and with offices around the world, the company has served more than 1,000 clients in 30 countries, reaching over 60 million end-users. For more information, please visit: www.chainup.com. Contact Details ChainUp Media Team pressrelease@chainup.com

February 03, 2023 02:34 AM Eastern Standard Time

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Comcast Hosts Community Event and Makes a $50,000 Contribution to Santa Cruz Non-Profit Organizations for Storm Relief and Recovery

Comcast California

As Santa Cruz County works to recover and rebuild from the recent historic rainstorms that caused massive flooding, downed trees, landslides and other devastation, Comcast yesterday hosted a free event to support the community and made a $50,000 donation to the United Way of Santa Cruz and Community Bridges of Santa Cruz. “The Santa Cruz area has suffered so much from the recent storms – the devastation has been heart wrenching to experience and witness,” said Ray Cancino, CEO, Community Bridges. “This partnership and financial support from Comcast is coming at the ideal time and will provide important, valuable resources as the community strives to get back on its feet.” “We appreciate Comcast hosting yesterday’s event. It was so nice to enable this hard-hit community to take a break, come together and support each other, while having some fun.” said Keisha Browden, CEO, United Way of Santa Cruz County. “Comcast’s financial contribution to our community will help us not only expand our recovery efforts but also help us rebuild from this catastrophic disaster.” A unique feature at the Scotts Valley community event was the Xfinity Experience trailer, which features a 12 foot by 18-foot LED screen on which the movies Sing 2 and Minions: Rise of Gru were screened. The trailer also enabled free WiFi access and power so attendees could get online and charge their devices. Attendees can enjoy free food and beverages from local restaurants and there will be raffles with a variety of door prizes and special giveaways. Throughout the series of dangerous and severe storms, Comcast provided a range of services to evacuation and community support centers in Northern and Central California. Comcast’s network and engineering technicians monitored the storms’ impacts and worked diligently to restore Xfinity and Comcast Business services that were impacted as quickly and safely as possible so customers could stay connected. Comcast also made available for free use by anyone its 147,000 public Xfinity WiFi hotspots throughout Northern and Central California. This helped residents and emergency personnel stay connected during the rainstorms. # # # About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Adriana Arvizo +1 925-200-1919 Adriana_Arvizo@comcast.com

February 02, 2023 02:01 PM Pacific Standard Time

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You Can Now Join The Metaverse Via TV: Meet METASMART TV By Gazer

Gazer Electronics

Introducing the first access to the metaverse through the TV screen One click—and you’re in the metaverse. Something that would’ve sounded like a science-fiction plot now becomes the reality. The company standing behind it is Gazer Electronics. Its novel development, the METASMART TV, allows easy and swift access to the metaverse. Imagine: you can now download NFTs to the TV screen and enjoy modern art in the comfort of your home. Quite a digital revolution. Being the first company to introduce the metaverse through the TV screen, Gazer provides all the necessary technologies to enhance this experience. With cloud technology and streaming possibilities, connection to the metaverse is quick, and the visuals are high-quality. A unique Multiverse Screen guarantees brightness and contrast for years of daily use. No lagging: neither when watching the content, nor when surfing in the digital world. A special Multicontrol Remote is designed to be turned into a gamepad. You can easily switch from Netflix to Decentraland. NFTs are ‘delivered’ to the screen with the help of OpenSea, an official partner of Gazer. You can buy any digital artwork of your choice via TV, putting it on the wall within seconds. The ScreenSaver feature allows adding your favorite NFTs and showcasing them in slideshow mode. Looking at art has never been that easy. As Gartner predicts, 25% of people will spend 1 hour a day in the metaverse by 2026. Gazer has an ambitious goal to make this number much bigger, introducing meta-technologies to every house. Seems like the company will succeed: the price of METASMART TV is affordable. People's needs are at the core of Gazer's digital solutions; that's why METASMART TV represents a new user-oriented generation of smart TVs, with access to the virtual worlds. All you need to do is turn on the TV, launch the app, and there you are—right in the metaverse. As easy as that. As the world shifts to digital reality, interest in the metaverse is rapidly increasing all over the world. According to the industry market report, 52% of global Internet users already join the metaverse for work; 48% use it for art and entertainment purposes. Soon, students will be able to attend university lectures through the metaverse—quite an upgrade of scholar Zoom meetings; online shopping is set to become more practical, with an introduction of virtual try-on; not to mention that you can go for digital clothing instead of physical. The metaverse is here: you can see it on your screen if it’s made by Gazer. Ready to experience it? Visit gazer.com for full details. This article was originally published on Benzinga here. Gazer is a brand that creates new-generation electronics on the principles of co-creation and human-centric approach: to make together with people and for people. Client-oriented digital solutions are meant to improve user experience with new-generation home and car appliances. Continual improvement, innovation, unrelenting attention to detail and collaboration in product development allow the company to make gadgets just as the customer wants them. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Elena Zubarewa metasmartnews@gazer.com Company Website https://gazer.com/en/

February 02, 2023 01:30 PM Eastern Standard Time

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Power Digital Acquires Digital Marketing Agency Sproutward

Power Digital

Power Digital, the leading tech-enabled growth marketing firm—today announces the acquisition of the marketing agency Sproutward, headquartered in Boston and Columbus. It is the fifth acquisition since 2019, bringing in 30 new team members to grow the organization's headcount to 580 strategic, consultative marketers, creatives, data scientists and technologists. The leadership team at Sproutward has a wealth of experience working in marketing organizations. Prior to founding Sproutward, Kevin Biondi served as VP of Digital Marketing at Staples, while Anabela Perozek was the CMO of Shoes.com and the Head of Marketing for Staples.com. Third partner, Scott Zakrajsek, previously led digital analytics and optimization departments at adidas, Reebok and Shoes.com. “Sproutward’s growth mindset and culture are incredibly well-aligned with our core values,” said Grayson Lafrenz, CEO of Power Digital. “Having worked on the brand-side, the leadership team deeply understands the mindset, challenges and needs of today’s sharp business and marketing leaders.” Sproutward is a marketing consultancy that focuses on clients who are in the midst of a digital transformation, blending creativity with robust analytics. Their work is backed by a proprietary platform integrating data across systems to create a single customer-facing view of revenue, marketing spend and business. Sproutward’s platform will be integrated into Power Digital’s technology, nova, to realize a data science offering designed to guide marketing investments for revenue growth. “Being data-driven and technology-enabled is in the DNA of both of our companies. By joining forces, we will expand offerings to better serve our brand clients across the board,” said Kevin Biondi, Co-Founder at Sproutward. Through this acquisition, Sproutward’s advertiser clients will gain access to a range of new marketing services offered by Power Digital, including TikTok, creative, content, influencer, performance PR and more. Power Digital continues to grow rapidly and was recently ranked in Inc. 5000’s list for companies winning in a challenging and unpredictable global landscape––seeing 95% team retention and a 91% client retention rate. Power Digital was also named one of Adweek’s Fastest Growing Companies in 2022, as well Ad Age Best Places to Work in 2023. Potomac Business Capital acted as financial advisor to Sproutward in the acquisition. About Power Digital: Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at PowerDigital.com. Contact Details N6A Kevin Pryor +1 347-781-3074 powerdigital@n6a.com Company Website https://powerdigitalmarketing.com/

February 02, 2023 10:29 AM Eastern Standard Time

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Akeneo’s Product Information Management Solution Now Available on SAP® Store

Akeneo

Akeneo, the global leader in product experience management (PXM) and product information management, announced that its Akeneo Product Information Management (PIM) solution is now available on SAP® Store, the online marketplace for SAP and partner offerings. Akeneo PIM, which helps improve product content contextualization and simplifies catalog management serving multiple channels and geographies through a flexible and intuitive platform, is built on the SAP Business Technology Platform and integrates with SAP Commerce Cloud to deliver compelling customer experiences that help drive conversion and reduce returns. “Our partnership with SAP and Akeneo PIM’s integration with SAP Commerce Cloud helps enable more businesses to upgrade how they manage product information and provides composable solutions to today’s market challenges in order to deliver streamlined omnichannel experiences,” said Mark Holenstein, Chief Operating Officer of Akeneo. “Integrating with SAP Commerce Cloud helps give our clients an even deeper layer of confidence in our product information management solutions, especially as they take a modular approach to commerce technology.” Akeneo PIM is purpose-built for ease of use while providing powerful technology to automate and govern the enrichment of product catalogs on SAP Commerce Cloud. With this integration, brands and retailers can deliver product experiences that increase sales. Akeneo PIM can help organizations: Sell better with compelling and consistent product experiences Sell faster with efficient processes backed by powerful technology Activate products anywhere with Akeneo PIM designed for omnichannel Automate manual tasks and manage digital assets Improve brand image through product experiences Govern organization-wide data and foster collaboration across product content teams SAP Store, found at store.sap.com, delivers a simplified and connected digital customer experience for finding, trying, buying and renewing more than 2,200 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated solutions they need to grow their business. Additionally, SAP will plant a tree for every purchase made through the SAP store. Akeneo is also a partner in the SAP PartnerEdge® program, which provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. About Akeneo Akeneo brings a complete and composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record in order to drive compelling and consistent product experiences across all owned and unowned channels and routes-to-market. With its open platform, leading PIM for product data and asset management, and ecosystem connectivity with Akeneo App Store, Akeneo Product Cloud empowers commerce businesses to deliver world-class product experiences that unlock growth. Leading global brands, manufacturers, distributors, and retailers, including Thrasio, Staples Canada, boohoo, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo Product Cloud, brands and retailers can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced time to market, accelerated expansion, and increased team productivity. © 2022 Akeneo. All rights reserved. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies. Contact Details Akeneo North 6th Agency for Akeneo akeneo@n6a.com Company Website https://www.akeneo.com

February 02, 2023 09:34 AM Eastern Standard Time

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How Yoshitsu Co (NASDAQ: TKLF) Drove Growth Amid A Turbulent Beauty Market – 2022 In Review

Benzinga

By David Willey, Benzinga It has been a year of milestones for the Japanese beauty company Yoshitsu Co Ltd (NASDAQ: TKLF). Yoshitsu is a retailer and wholesaler of beauty and health products that saw a year of growth despite difficulties in the market. The beauty industry is growing, worth over $90 billion in China and $131 billion in Europe. Meanwhile, North America continues as its largest market at $364.8 billion. Traditional stores, especially pharmacies, still represent the largest segment of beauty and health product sales, though there is an increasing shift towards e-commerce that was partially motivated by the lockdowns of the past few years. Companies in the beauty and health space have looked to seek new solutions in 2022 to meet the changing market needs. One company that struggled was New York personal care icon Revlon (OTCMKTS: REVRQ). The company had a tough year, first filing for bankruptcy before being suspended and delisted by the New York Stock Exchange in October, 2022. Parisian personal care company L’Oreal SA (OTCPK: LRLCY) started a research and development (R&D) collaboration with Alphabet Inc. (NASDAQ: GOOGL) subsidiary Verily to better understand skin health and aging processes. American company Ulta Beauty Inc. (NASDAQ: ULTA) saw a net increase of income of 17% in the first half of 2022, and also launched its Beauty& campaign to revolutionize the beauty industry and change perspectives on how to understand beauty and health wellbeing. Tokyo-based Yoshitsu Co. saw its product portfolio of cosmetics, skincare, fragrances, and cosmetic applicators expand to sauces, condiments, and various food products. Despite market challenges resulting from strict Japanese and Chinese lockdowns, Yoshitsu expanded in the past year, opened more physical locations, and saw record company growth. A Series of Successes? Opened Brick-and-mortar Locations. While some companies permanently closed their brick-and-mortar stores, Yoshitsu has been expanding. In November 2022 it opened a warehouse in London, UK, to respond to strong European demand for its products. It also added an additional store in Hong Kong, with significant interest coming from China, which reportedly made up 75% of Yoshitsu's revenue in 2021. Tourist Locations. COVID was tough for companies as Japan was closed to tourists for two years following the pandemic. But when Japan opened up its borders, Yoshitsu was there. It opened various pickup locations, offering duty-free cosmetics to entice tourists, with sites at its Urawa and KoshigayaRyutsudanchi stores in Saitama, as well as in Nagano. Wholesale Success. The company has also handled market challenges by capitalizing on its robust network of 200+ wholesale partners. 95% of its revenue came from online stores, franchised stores and wholesale operations in 2021. Credit Agreement. In November the company entered into a revolving credit facility agreement with a syndicate of national banks. The agreement - for JPY 8.15 billion (about $55.82 million) - expands the opportunity to reinvest in the company and to fulfill a balanced capital allocation. Food Products. Successes made possible by steps like the credit agreement include Yoshitsu’s addition of sauces, dressings, and condiments products to its portfolio, entering a market worth over $21 billion. It diversified this plan by later adding a host of food products, including frozen and refrigerated items, processed food, and confectionery. Record Growth. Perhaps unsurprisingly after a strong year, Yoshitsu saw record revenue growth. Reflecting on the successes, Principal Executive Officer of Yoshitsu Mei Kanayama said: “Although the global economy has been filled with uncertainties, we are satisfied with the accomplishments achieved in our key strategic initiatives, including the completion of our initial public offering in January 2022 and the expansion of our market coverage with new stores and wholesale customers.” To learn more about Yoshitsu, visit its website. This article was originally published on Benzinga here. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

February 02, 2023 09:25 AM Eastern Standard Time

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Who Needs VC? How One SaaS Startup Bucked the Trend and Beat the Odds

NetReputation.com

By Caroline Hunter, Content Writer (at NetReputation) In the world of tech startups, venture capital (VC) often acts as a gatekeeper, providing the keys to market entry and the pathway to eventual success. The initial investments from VC groups can come at a high price for many entrepreneurs, typically with significant ownership stakes. Despite the costs, most startups do not have the necessary experience and financial backing to build and operate their company, leaving them vulnerable to VC interests. Although it’s mutually beneficial, venture capitalists do have the upper hand in the relationship with green founders. VCs understand the anxiety that comes from bringing new ideas to market and VCs can exploit the situation for ownership. The percentage of startups partnering with VC groups in early growth stages is, in reality, considerably low. According to Marc Andreessen of VC giant Andreesseen Horowitz, of the 4,000 startups seeking funding from major VCs each year, only about 200, or 5%. Despite the low percentage of startups who qualify for and receive outside funding, it's a common misconception that in order to succeed in the tech sector VC endorsement is necessary. The VC stamp of approval can open more doors and provide the fuel to accelerated growth, but brute growth isn’t always the better path. Despite the familiar pattern of VC and startup relationships, occasionally, a business comes along that balks at convention. Invoice Home is an innovative company with two experienced co-founders funding the operation out of pocket. It is not often you see two individuals opt for a bootstrapping approach in competitive sectors like the tech industry. VC vs. Bootstrapping and the Invoice Home Choice Despite notable exceptions like GoPro, VC is the traditional financing method among tech startups. The approach is less risky and provides greater opportunities for success, but it is not all rainbows and unicorns. Venture capital arrangements usually stipulate new founders to give up some control in their company in exchange for funding and mentorship. In some of the worst deals, product creators lose most, if not all, controlling interests in their company. That said, VC is not all bad, and it definitely has many benefits over the bootstrapping approach, including fewer risks. The Invoice Home founders chose to bootstrap after their own experience dealing with big investors and corporate institutions in their previous companies. The owners reviewed their financing options, concluding that the deemed more difficult and longer road was best for them and their business model as they wanted full control in shaping the product from its inception. Venture Capital Venture capital is financing, a form of private equity, that can fund companies at any stage, but investments in tech startups or small businesses have been on the rise in recent years. Capital investments usually come from wealthy investors, financial institutions or other investment banks. That said, VC is not always monetary. Sometimes, capital comes in less tangible forms, such as talent, knowledge, and experience. Regardless of the capital form, investing in a startup is risky, even if it has potential. Founders also face considerable risks with how potential partners justify ownership asks. Many VC deals include limited partnerships, which a VC firm defines. Venture capital agreements have pros and cons. The pros include: Early-stage financing for bootstrap operations No proof of cash flow or assets needed to secure funding Mentoring and network often part of the arrangements Despite the benefits, VC agreements can lead to a few cons. Some of the possible negatives include: The demand for company equity Loss of creative control of product Pressure to exit the investment ahead of growth Bootstrapping The founders of Invoice Home, Jiri Hradil and Petr Marek, weighed the pros and cons of VC and decided the traditional route of other tech startups was not for them or their idea. These two entrepreneurs chose a more challenging road to success, bootstrapping. Bootstrapping is usually a more gradual road to success and presents greater risks earlier on for startup owners. A person bootstraps when they attempt to build and grow their business using only personal finances or operational revenue. Both Hradil and Marek have extensive professional experience in the tech industry, specifically with building niche financial software in the FinTech space. Their expertise, independent finances, and knowledge in the current market likely played a role in the decision to step away from VC. Invoice Home Throws Norms Out the Window To Hradil and Marek, relinquishing any control of their business, especially during the beginning phase of product development, was premature. The partners knew what they wanted from their program and service — a simple way to create, organize, and send invoices to customers. The pair knew that partnering with VC firms would cut into their controlling interests. The last thing they wanted was to create a platform that didn't conform to their initial thought for the startup. Because each of them had several years in leadership roles at their own successful businesses previously, they knew the risks involved with starting a company without private equity financiers. However, because of their experience, they understood they could mitigate some risks. The primary issue was patience. The co-founders knew that without VC, the business could take time to mature and reach its potential. After proving the concept and fully committing to operations in 2013, Invoice Home now has over 7 million global users, retaining and growing its user base through the pandemic. Not giving up the control on the product proved to be the right decision, as the simplified invoicing tool found a perfect product market fit with freelancers and micro-businesses. VC Is the Norm, But It Doesn't Have To Be Venture capital is the traditional way of making it in the tech industry, but it doesn't have to be. Invoice Home is only one example of startup owners making the right decision for their product and bootstrapping their way to success. True, not every startup or tech creator can afford to take on the personal financial risks associated with starting a business. Also, many startups do not have the leadership experience to bring a product to market or identify lucrative channels. There is a place for VC in the tech industry, but it shouldn't be the automatic approach and sole path to launching a tech business. For young startups or creators, there is a lot to overcome when starting a new company. First-time founders often rush into VC partnerships in the beginning, particularly if they have the opportunity. But the faster road to success doesn't always mean it's the better option long term. Other financing and operational pathways may seem out of reach, depending on the founders and their circumstances. Before committing down a set path, try market testing a product on a smaller scale. Put the operational revenue back into the company to see if the product concept works in the current market. Creating a tech product and building a company without VC funding will be slower, but steady, consistent growth can prove to have a better long term outcome. This article was originally published on Benzinga here. NetReputation.com is an industry-leading online reputation management solutions provider focused on helping businesses and individuals repair, improve, and maintain positive brands on the web. Headquartered in Sarasota, Florida, NetReputation.com utilizes the latest in digital processes and technology to restore online reputations and empower long-term success online. NetReputation was established by online services innovator Adam Petrilli in 2015. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Caroline Hunter Caroline@netreputation.com Company Website https://www.netreputation.com/

February 02, 2023 09:25 AM Eastern Standard Time

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