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Puzzle & Casino Games Are the Most Played by American Mobile Users

OnlineUnitedCasinos.com

In June, London-based data research and analytics group, YouGov, released a study concerning the most played mobile gaming genres in the US and UK markets. The research conducted between May 2020 and May 2021 showed that people still play mobile games with pretty much the same degree of regularity as they did during 2020, even after the pandemic shock has mostly worn off. The US currently has 139 million mobile gamers, and the UK has 20 million. Games account for 43% of all downloaded apps, with 62% of users installing one within a week of getting a new smartphone. 2.6 billion people use their mobile devices to play games, with residents of Asia accounting for 48% of this figure. Android apps by far command this sphere, with 78% of the market share. The data accumulated through the YouGov survey revealed that puzzle games dominate the US and UK markets. In the latter region, action titles trailed behind mobile puzzles. Amongst American mobile gamers, card and casino games were the second most popular option, according to the iGaming news site OUSC. When categorizing puzzle apps, the YouGov study encompassed titles like Bejeweled Blitz and Candy Crush Saga in this genre. One in seven Brits stated that they play these games frequently, and the same held for one in six US smartphone gamers. Under the card and casino categorization, fall options like blackjack, baccarat, roulette, slots, and poker games. These use free-play chips and feature in-app purchases. One in nine Americans surveyed said that they play them a few times during a month. This type of software aims to mimic that available at online casinos, which provide money prizes. Action games also ranked high in playability in both markets. These mostly got consumed by Generation Z members, who listed titles like Cut the Rope, and Subway Surfers as their preferred action choices. In the US, one in five Generation Z Americans surveyed stated that they love partaking in gaming fun, enjoying titles from this genre. Yet, only one in fourteen US Generation X members reiterated the same sentiments. That group claimed that it is partial to puzzle apps, and statistics showed that they were more than twice as likely to partake in card and casino action on their phones than their Generation Z counterparts. Naturally, gender and demographic differences were also evident amongst those surveyed, with subtle differences displayed clearly in both territories, the US and UK. However, even gender-based preferences ran parallel in these two markets. Across the board, females preferred puzzle and word and number games. Men shared this sentiment, but not with the same propensity. Per the poll, they were also twice as likely to play action games compared to women, displaying a similar affinity for titles in the adventure genre. Females claimed a total disinterest in these gaming options, as only 4% said they installed such apps. Interestingly, Baby Boomers showed a disproportionately high interest in hidden object games compared to other generations. In essence, these are a sub-genre of puzzle games, where players must locate an item hidden within a given space. The methodology used in YouGov’s research mainly relied on rolling surveys and data collection rather than single questionnaires. Its accumulated information for this and other studies stems from online interviews with people of all races, genders, ages, education levels, and religions. Equal representation was paramount in reaching conclusive and accurate results. YouGov is a London-based analytics and research data group founded in 2000 by Nadhim Zahawi and Stephan Shakespeare. In 2005, YouGov became a public company, and it got listed on the London Stock Exchange under its Alternative Investment Market sub-section. Its research aims to feature demographically accurate sample sizes that it draws from a panel of twelve million people in countries around the globe. Their online methods are more cost-effective than telephone or face-to-face options. The Pew Research Center claims that YouGov continuously outperforms the competition in the data research field, displaying far greater accuracy than any other entity active in this sector. Their surveys get referenced from media companies worldwide, and they have remained the most quoted market research source in Great Britain. Contact Details OnlineUnitedCasinos.com David Trujillo +57 315 2586249 david@onlineunitedstatescasinos.com Company Website https://www.onlineunitedstatescasinos.com/

October 27, 2021 08:00 AM Eastern Daylight Time

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Spiceology Introduces Newest Signature Blend, Blackberry Balsamic, Just In Time For The Holiday Season

Spiceology

Spiceology, a leading spice and flavor company, just announced the latest addition to its portfolio of innovative signature blends, Blackberry Balsamic. The new blend combines the tang of balsamic vinegar and tart sweetness of blackberries with rich garlic and onion, resulting in a complex and versatile blend. Spiceology’s wide range of never-before-tasted signature blends are at the core of the company’s innovation, providing versatile, easy-to-use blends that instantly elevate dishes. From Raspberry Chipotle being used for both brownies and meat, to Smoky Honey Habanero able to be used in everything from cocktails and veggies to proteins and desserts, Blackberry Balsamic joins the collection of ultra adaptable signature blends. Recent 2021 additions to Spiceology’s line of signature blends include Rosemary Dijon and Hibiscus Habanero, further providing endless ways to Experiment with Flavor. “Each signature blend we create is unique, and Blackberry Balsamic was specifically developed to go beyond the traditional uses of balsamic vinegar,” said Tony Reed, Senior Director of Innovation and Partnerships. “Balsamic vinegar has become a staple in both professional and home kitchens; we wanted to create something that captured the rich flavor of a balsamic glaze, but since we’re Spiceology, we couldn’t just stop there. We paired balsamic flavor with blackberry sweetness - it’s a fantastic blend to experiment with this holiday season. ” Blackberry Balsamic compliments proteins like beef, lamb, pork, salmon, game, and chicken, but can also be used for vegetables, in salad dressings, sauces, ice cream, compound butters, Caprese salads, and sprinkled on popcorn for a seasonal flare. The blend also layers well with one of Spiceology’s best-selling fan-favorites, Greek Freak, a Mediterranean seasoning blend. To highlight the new and unique flavor profile, Spiceology partnered with Beef + Lamb New Zealand and Silver Fern Farms, purveyors of New Zealand 100% grass-fed beef and lamb, on recipes that showcase the pairing between Blackberry Balsamic and these premium grass-fed proteins. For more information on Blackberry Balsamic, including the Silver Fern Farm beef and lamb recipes, visit Spiceology.com/blackberry-balsamic. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. Contact Details Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

October 27, 2021 08:00 AM Eastern Daylight Time

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Love, Bonito raises US$50MILLION in Series C funding to fuel category and international expansion

Love, Bonito

Southeast Asia’s largest omnichannel womenswear brand has its eyes set on evolving into a purpose-driven female ecosystem that supports Asian women around the world at every life stage Fundraising round led by Primavera Capital Group with participation from Adastria and Ondine Capital The funds will be used to bolster efforts in existing omnichannel markets and accelerate high growth international markets including Hong Kong, Japan, Philippines and the United States (US) SINGAPORE - Media OutReach - 27 October 2021 - Love, Bonito today announced the close of its Series C funding round, raising a total of US$50Million. The round was led by Primavera Capital Group, a global investment firm whose previous investments include Alibaba, ByteDance, Yum China and Mead Johnson China. Adastria and Ondine Capital participated in the round too. Love, Bonito’s current investors include Openspace Ventures and Kakaku.com. Proceeds from the fundraising will enable the brand to bolster efforts in existing omnichannel markets and supercharge international expansion in markets that collectively are experiencing triple digits year-on-year (YoY) growth. These key markets include Hong Kong, Japan, Philippines and the US. Furthermore, the company is exploring categories outside of fashion as part of its plan to create a female ecosystem. (Above: Love, Bonito Senior Leadership Team) Supercharging International Expansion Since its launch in 2010, Love, Bonito has achieved impressive growth, expanding into 10 key markets which include those in Southeast Asia, namely Singapore, Malaysia, Indonesia, Philippines, Cambodia, and East Asia markets, namely Taiwan, Hong Kong, Japan as well as Australia and the US. To date, Love, Bonito has achieved overall growth of over 120 per cent YoY in international markets, and overall growth of 208 per cent for its online sales. The company believes the Asian diaspora communities have extremely high potential, especially in the US, where online revenue growth exceeded 1,200 per cent YoY as of September 2021. With the latest funding, the brand will double down efforts within markets such as Singapore, Indonesia and Malaysia that have omni-channel presence, while other markets such as Hong Kong, Japan, Philippines and the US will see an expansion in omni-channels, new business verticals, strengthening of local community engagement and key collaborations, as well as the continuous optimisation of user experiences. “I am more excited than ever for what is to come in the next decade,” said Rachel Lim, Co-Founder of Love, Bonito. “The growth we see today would not have happened without #TeamLB and our #LBCommunity who consistently strive to support women in the different seasons of their lives. Being in the business of women has been our mission since day one, and we are finally venturing outside of fashion to bolster our offerings.” Business of Women vs Business of Fashion In line with the brand’s mission to empower the everyday Asian woman, plans are in place to increase offerings within the fashion line to include active apparel and accessories. The brand is also looking to venture into a content platform (LiBrary) as well as exploration into new categories (LaB) which will include wellness. The category and product expansion strategy is informed and driven by data and community feedback garnered from several platforms, including the brand’s soon-to-be-launched artificial intelligence that delivers personalisation at scale for women globally, through data and machine-learning models. Other existing platforms that contribute to the insights and knowledge gathering include: LBCommunity+: Love, Bonito’s loyalty programme that provides customers an all-access community and rewards experience LBCreate: Love, Bonito’s social impact programme with the mission to bring women’s issues to the forefront and create actionable steps for the future "We have built a strong foundation in understanding the everyday Asian woman in order to be pre-emptive in catering to her needs,” said Dione Song, CEO of Love, Bonito. “We are primed to become a true life partner for our community of women, in and beyond fashion. We have yet to see a womenswear brand from the region stand proud on the world stage amongst industry heavyweights and we want to be the first brand to achieve that, by being purpose-driven, community-focused and innovative. “We want to extend our heartfelt thanks to our existing and new investors who bring deep consumer investment experience and recognise the potential of the Asian consumer, both within and outside of the region,” added Dione. Lead investor Primavera provided a statement: “Love, Bonito has proven itself to be a one-of-a-kind, purpose-driven brand for women across all life-stages. Consumers are drawn by what the brand stands for and its mission to empower women around the world. Primavera is deeply impressed by how much the team has achieved over the last decade and looks forward to tapping into our understanding and experience in the global consumer sector to help elevate Love, Bonito to the next level. We are thrilled to join Dione and the rest of the team on this path-breaking journey.” Love, Bonito’s first external institutional investor, Openspace said: “From day one, we believed in what the brand could achieve as a business led by women, for women. We are thrilled to now work alongside esteemed investors like Primavera to help write the brand’s next chapter.” Series B lead investor Kakaku.com added: “We are delighted to be on the global stage with Love, Bonito, and will continue to support the brand’s data and tech strategies, especially on their entry into the Japanese market.” In the next phase of its growth, Love, Bonito aims to shake up the fashion industry by creating a more meaningful impact on its community across all life stages. The brand is setting its sights on creating a thoughtful and well-rounded female ecosystem, supporting different facets of women’s needs within Asian countries and reaching further into the Asian diaspora communities across the globe. About Love, Bonito Designing for the key moments and milestones of a woman’s life, Love, Bonito’s comprehensive assortment features stylish and comfortable pieces for the modern Asian woman at home, work and play. Love, Bonito is the largest vertically integrated, omni-channel women’s fashion brand in the region today. We remain committed to relationship building and nurturance, imbuing soul into innovation with thoughtful design and dedicated community outreach. For more information, please visit https://www.lovebonito.com/sg/about-us Contact Details Ogilvy Ada Tong +65 9297 0748 ada.tong@ogilvy.com Love, Bonito Jacqueline Lui +65 9068 4123 jacqueline.lui@lovebonito.com

October 27, 2021 07:00 AM Eastern Daylight Time

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Shatterproof and The Hartford Release Largest and Most Expansive Addiction Stigma Survey Ever Fielded

Shatterproof

Today, Shatterproof and its collaborator The Hartford published the largest, most expansive survey ever fielded on addiction stigma of nearly 8,000 U.S. residents. The findings are striking. More than three-quarters of the American public believe that a substance use disorder (SUD) is not a chronic medical illness and over half of respondents hold the belief that SUDs are caused by bad character or lack of moral strength, according to the national research. The Shatterproof Addiction Stigma Index, a first-of-its-kind measurement tool, was designed to assess attitudes about substance use and people who use substances. It used more than 50 validated stigma measures to gauge perceptions of those with a SUD, including the degree to which they have internalized this exclusion. The Index is designed to track progress regularly and hold our nation accountable for continual improvement. The lack of understanding about addiction by the general public creates a desire for social distance. According to the survey, nearly half (45%) of the public is unwilling to live next to or be close friends with someone with a SUD. Similarly, 45.8% of respondents don't want a person in recovery marrying into their family – highlighting how these beliefs entrench deep feelings of exclusion and shame for individuals with a SUD throughout their lives, regardless of their recovery status. “What’s at stake is real. For millions of people across the country, fighting pervasive stigma is a matter of survival,” said Gary Mendell, CEO of Shatterproof. “We must change the way our institutions operate, the way we view our friends and neighbors, and how those with a SUD view themselves. We must end discrimination, strengthen the road to recovery, and offer hope of a bright future. And measuring our progress is essential.” Dr. Melissa Anderson, MD, PharmD, a Shatterproof Ambassador from Kentucky and a person in long-term recovery, has experienced stigma in both the health care and workplace settings. Following a severe dog bite incident, she found herself as a patient in the hospital system where she’d previously been employed as both a pharmacist and a resident physician. “Former co-workers greeted me with jeers, joking that the ‘doctor-turned-junkie’ was back. During my 8-hour ER stay, I did not receive the standard of care for my injuries - neither antibiotics nor analgesics were administered, after I requested non-opioid agents, despite standard facility protocols and the easily-observed severity of my injuries,” said Dr. Anderson. “It was made abundantly clear from both their actions and language team that this health care team felt the disease of addiction, even one in recovery, made me an individual less deserving of compassion and care. That was July 2015 and I have not been a formal recipient of health care since.” Nearly half (44%) of health care professionals surveyed endorsed the harmful belief that medications for opioid use disorder (MOUD) is substituting one drug for another. This is compared to the about 41% of the public that expressed the same belief. Moreover, one in four health care professionals do not agree that more providers should offer MOUD to increase accessibility. “The work to end addiction stigma is far from over, and we are proud to partner with Shatterproof on establishing this important research that will drive future public policies and workplace practices,” said Christopher J. Swift, chairman and CEO of The Hartford, a leading workers’ compensation and disability insurer and founding partner of Shatterproof. “We believe efforts involving all levels of government, the business community, and neighborhood organizations are necessary to end the ongoing addiction crisis, create open and inclusive cultures, and break down stigma that impedes human achievement.” Nearly a million people have been lost to addiction in the last two decades and in 2020 alone, more than 93,000 Americans died of an overdose, representing the most overdoses ever recorded. More than 20 million American adults suffer from the disease of addiction per year. Addiction is a treatable disease, but due to stigma most people do not seek the help they need and equally tragically, internalize feelings of shame and lose hope that they can recover and lead healthy, full lives. Creation of the Index was supported by Ipsos alongside Dr. Brea Perry and Dr. Anne Krendl from Indiana University. ### About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the United States. Shatterproof harnesses the models of business, the rigor of science and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. To learn more visit www.Shatterproof.org Contact Details Shatterproof Holly A Jespersen +1 646-334-1024 hjespersen@shatterproof.org Frontwood Strategies Nell Callahan +1 202-262-0721 Company Website https://www.shatterproof.org/

October 27, 2021 06:00 AM Eastern Daylight Time

EVOLUTION OF UK RESTAURANT BUSINESS

Revenue Management Solutions

Revenue Management Solutions, a global enterprise providing sales and profitability solutions for over 100,000 restaurants in more than 40 countries, has released its findings from a survey of more than 400 UK diners, examining consumer intent to dine out and the factors affecting their decisions. Traffic down in city centres Nearly half of all respondents report they are commuting to an office or workplace again. Yet, fewer UK respondents are back in the office when compared to Germany and France. In a similar survey conducted by RMS in Germany, 64% of respondents are back at work, and another 11% can choose between home and work. In France, 62% are commuting, and 12% enjoy a hybrid. According to Philipp Laqué, Managing Director for the UK at RMS, the huge shift away from city centres and commuting forced 8% of all UK restaurants to close (10,000 units, roughly) as of the end of Q2. Reasons for optimism Still, Laqué projects a more optimistic future and agrees with predictions that the UK will experience a complete recovery of the out-of-home (OOH) market by the end of 2022. “Consumers are ready for hedonistic experiences.” Indeed, ‘socialising with friends’ was the key motivator to dine out for survey respondents, followed by ‘lazy meals.’ Comparatively, French respondents cited ‘good food’ and ‘socializing with friends’ as the reasons to dine out more or much more. In Germany, ‘lazy evening meals’ ranked as the top reason to dine out more. In all three countries, business lunches were likely to decrease substantially. Increased spending A significant 43% of survey respondents reported increasing restaurant spending by more than 15% in the past three months. Whilst 31% of those spending more are using restaurants more often, delivery fees and higher prices factor into the increased spend. A majority of respondents believe most of the pressures on restaurants are justifiable reasons for rising prices, particularly the impact of increased wages and rising food costs. Increased spending and a renewed desire to eat out are a blessing for brands, Laqué said, but it’s complicated. “People are falling in love with restaurants again, but now we face paralyzed supply chains and Brexit, creating a perfect storm,” Laqué says. “Customers have higher expectations of food quality and service, whilst supply chains are unstable and availability of hospitality workers is scarce.” Longevity lies in new approaches Diversification seems to be the way forward, at least for some brands. In RMS’ survey, 43% of people are still working more from home. As a result, says Laqué, parameters for a convenient location have shifted from being next to a travel or office hub to being easily accessible from their homes, making residential areas outside London more attractive for food-service providers. Respondents also report a big uptick in QSR and value meal purchases. Almost 1 in 2 reported purchasing a combo meal from a quick-service restaurant in the past month. For Gen Z and millennials, that number sails to 70%, and of 68% families grabbed a combo meal from a QSR in the past month. The combination of convenience and value may explain why major US QSR brands are eyeing the UK for growth. Most recently, McDonald’s announced it would open 50 units in the short term, Wendy’s announced it will build 400 UK units, and Popeye’s opened its first London location in September, the first of a planned 350 units. Overall, says Laqué, “the UK is staged for growth, but brands will need to adjust to address a shift in traffic patterns and consumer behaviour — which may remain permanent — to succeed.” About Revenue Management Solutions RMS provides numerous data-driven solutions and services to the restaurant industry, all designed to help brands drive sales and profitability while maintaining traffic and enhancing brand value long-term. RMS works with more than 50 major brands in more than 40 countries, with its patented processes of revenue management used in more than 100,000 restaurant locations globally. The company holds five US patents on menu pricing and customer segmentation and supports ongoing academic research efforts. For more information on how RMS helps its clients, visit www.revenuemanage.com. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

October 27, 2021 02:05 AM Central Daylight Time

STATHERO LAUNCHES THE ABILITY TO PARLAY DAILY FANTASY SPORTS AND MULTIPLY WINNINGS FOR HEAD-TO-HEAD CONTESTS ACROSS ALL MAJOR SPORTS

StatHero

StatHero, the quickly-growing Daily Fantasy Sports app with unprecedented winning percentages and an emphasis on skill over luck, has added a PARLAYS component to their flagship head-to-head DFS game. StatHero is the ONLY independent fantasy sports company playable in 34 states and lets DFS players go H2H against house lineups instead of in short-odds contests with unknown users. It’s a never-before-seen innovation for the fantasy sports and sports betting hybrid. StatHero players clock a well over 50% winning percentage and it has led to a 400% month-over-month growth in deposits. Players are betting an average of $1,700 a year, which is THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. PARLAYS allows players to choose two or three H2H lineups with a handful of players and multiply their payouts. Win a 2-team parlay? Double your money. Win a 3-team parlay? Win 5X your money! PARLAYS can be played in MLB, NFL, NBA, PGA Tour, NHL, and NCAA Football and is available on iOS and Android. Jason Jaramillo, Founder of StatHero: “With StatHero’s PARLAYS gameplay, daily fantasy players have larger odds to double down on their fantasy skill. Our team has worked tirelessly to provide players with something that has never been seen before in the fantasy space. When people take a look at what we’re doing, they’re going to really notice how different we are.” StatHero house lineups are displayed ahead of time, so players have the ability to study the lineups they’ll be going against, or even buy insurance against potential injuries before gametime. This gives players a greater opportunity to flex their skills. But the gaming app’s design is simple enough for a casual player to jump right in and take advantage of StatHero’s unique gameplay and unheard of payouts in this industry. The low barrier to entry is a defining feature of StatHero and the contest gameplay mirrors the spirit of traditional fantasy sports, so players get deeper into the games. This is a function of StatHero’s commitment to innovation and development and PARLAYS are just the next of many steps for the platform. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

October 26, 2021 02:45 PM Eastern Daylight Time

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SAN DIABLO ARTISAN CHURROS LAUNCHES THE CHURRO FIESTA IN A BOX

San Diablo Artisan Churros

San Diablo Artisan Churros (San Diablo), the premier global purveyor of gourmet filled churro experiences at special events, celebrations and at home, announces the “ Churro Fiesta in a Box ”—the ultimate at-home churro-making DIY kit that has everything you need to turn any gathering into a fiesta. With the launch of the box, San Diablo Artisan Churros easily empowers the re-creation of favorite churro memories (and making new ones) in the comfort of home, making it the perfect gift for travelers, churro lovers, foodies, clients, team members, cultural enthusiasts and the person who has everything. Each beautiful black pinstriped “Churro Fiesta in a Box” kit includes San Diablo’s gourmet churro maker kitchen gadget, just-add-water dry churro dough mix, signature cinnamon sugar, and reusable filling bottle. A QR code provides buyers with access to a free e-book of recipes with 40 different filling flavor ideas and our made-from-scratch dough recipe in gluten-free and vegan versions. A one-page Fiesta Planner with games, party ideas, churro challenges, fun facts and wearable party supplies like devil’s horns and angel halo, complete the experience. The churro maker, dry mix, sugars and fillings are also available for individual purchase or to double or triple your churro production in “Refill packs.” “The pandemic impacted businesses worldwide, and it forced San Diablo to pivot and create a churro experience we could take beyond the fresh churros we make on our food truck and catering events locally. The launch of the Churro Fiesta in a Box is a dream made reality that empowers everyone everywhere to enjoy our unique “heaven sent, wicked good” fresh churro experience,” said founder Scott Porter. “Bringing one of the world's most desirable deep-fried desserts into the home and making it simple to prepare and enjoy, creates a unique gift that creates memories and new traditions of deep-fried happiness to last a lifetime!” A perfect gift for corporate and group gifts, holiday celebrations, client and team appreciation, or family and date night, the Churro Fiesta in a Box creates a one-of-a-kind dessert experience that will create lasting memories and new traditions. After a recent virtual “How to Make Churros” cooking class with her team, Kendra Thomas from Google said, “This was so much fun! I’m truly amazed at how good these are!” Companies like Google, Health Equity, Keller Williams and Pure Storage are opting for gifting their teams and clients a memory-building experience as an alternative to an ordinary gift. During the pandemic quarantine, San Diablo created, packaged, and launched a new e-commerce business to bring the churro experience to churro lovers everywhere with products available for global shipping in the final quarter of 2020. In addition to the new Churro Fiesta in a Box, other churro-making products include: San Diablo’s Churro Maker, a gourmet kitchen gadget with 9 interchangeable nozzles, including San Diablo’s signature hollow nozzle. San Diablo’s signature sugars mixes: the classic sugar and freshly-ground cinnamon mix, cinnamon sugar diablo style with cayenne powder, cinnamon sugar inferno style with habanero powder, and the Black Label La Muerte — an extremely spicy cinnamon sugar with ghost pepper powder. All of San Diablo Artisan Churros products are available at sandiablochurros.com and the Churro Fiesta in a Box is available on Amazon. Photos and videos are available HERE ABOUT SAN DIABLO ARTISAN CHURROS San Diablo delivers outstanding quality artisanal food that is undeniably fresh, delicious, and delivered with a unique style of “heaven sent, wicked good” fun. At San Diablo’s fresh churro experiences, the proprietary, award-winning churro dough recipe is made from scratch and fried on-demand at catering events for weddings and parties, food truck round-ups and festivals. In a relentless search for churro perfection, San Diablo’s catering and food truck menu has expanded to include seasonal flavors and savory churro offerings. In 2021, San Diablo launched an entire DIY product offering to enable churro lovers worldwide to create their own churro memories at home with its flagship Churro Fiesta in a Box. Like their churros, San Diablo is filled with goodness through their continued support of local, national, and international non-profit causes. Contact Details In The Lights Amber Henrie +1 347-201-0485 churros@inthelights.net Company Website https://www.sandiablochurros.com

October 26, 2021 01:53 PM Eastern Daylight Time

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SUPERDRAFT FANTASY SUCCESSFULLY LAUNCHES NEW SUPER 15 GAME

SuperDraft

SuperDraft Fantasy launched its new game mode, Super 15, at the end of September, kicking off a new fan-friendly era in daily fantasy sports. From the moment NFL cornerback Richard Sherman drafted the first-ever lineup on the premiere of PFF’s The Richard Sherman Podcast, Super 15 became open to the public. SuperDraft is the first-to-market with this game mode aimed at casual sports fans rather than hardcore daily fantasy players. Since its launch, over 60 percent of active SuperDraft players have played Super 15, with over 55 percent of those players winning cash. Super 15 is modeled after a popular meme and gives fans the opportunity to draft a lineup in seconds by selecting from a 5x5 player grid. Players have $15 in salary to select 5 players, valued between $1 and $5 each by simply tapping each player’s picture in the app. The limited player pool and easy selection grid makes it a more winnable game for casual fans with a more social and shareable design. “Super 15 is the latest example of SuperDraft’s fan-friendly product innovations. It gets rid of the spreadsheet look and feel and replaces it with something that actually looks like a game. We’re proud to create a fantasy game designed for real sports fans, not algorithms,” said Steve Wang, Founder and CEO of SuperDraft. “It’s extra special to have a legend like Richard Sherman debut Super 15 on his PFF podcast to show his fans how fun and easy it is to play.” SuperDraft launched Super 15 on mobile devices on September 28th and the company plans to make the game available on desktop in November. About SuperDraft, Inc. SuperDraft, Inc. is based in New Hampshire and is focused on paid entry and free to play daily fantasy in the U.S. via its SuperDraft DFS app available on iOS and Android, as well as desktop and mobile web. The company has developed several unique game modes and features that appeal to both casual and hardcore sports fans and fantasy players. With unique game modes like Super 15 and Multiplier, SuperDraft levels the playing field and provides new ways to play and win. The result is a game that is easier to play and quicker to understand. These daily fantasy sports contests are legal in more than 35 states with its free contests available in all 48 states. For more information, please visit www.superdraft.io About Pro Football Focus PFF leverages exclusive advanced stats and 0-100 player grades to create premium NFL, NCAA, fantasy and betting content & tools. All 32 NFL teams and over 100 CFB teams subscribe to PFF. Prepare for all of your fantasy football drafts and make every in-season roster decision with PFF's rankings, projections & more. Bet with PFF's NFL Player Props Tool & NFL/NCAA Betting Dashboards every weekend on PFF.com Contact Details Kristin Conte +1 917-699-1941 kconte@superdraft.io Company Website https://superdraft.io/

October 26, 2021 10:00 AM Pacific Daylight Time

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CENTRAL NEW YORK TAKES ON “SEASON OF GIVING WELLNESS CHALLENGE” WITH THE KILTER APP

Kilter

People and business throughout New York will take part in the CNY Season of Giving Wellness Challenge this November, it was announced by Syracuse-native Seth Braddock, founder and CEO of Kilter, the breakthrough social engagement app that connects active lifestyles with important causes. The CNY Season of Giving Wellness Challenge is a fun and healthy way to support the Upstate Golisano Children’s Hospital. Anyone can register and track their daily activities, such as running, walking, biking, or over 50 other healthy options using the Kilter app. It’s easy to participate and with live leaderboards and engaging push notifications, it’s fun to follow along. “The Kilter app is a gateway for people who care about staying healthy and helping others,” said Braddock. “For the Central New York Community that I grew up in to come together like this is amazing. And with Pinnacle stepping up to the plate, our goal of raising $50,000 to support Upstate Golisano Children’s Hospital is within reach.” The Pinnacle Family of Companies is leading the way in the challenge with a $16,000 matching donation designed to jumpstart healthy activity and donations from individuals and businesses alike. A key member of the CNY community, Pinnacle provides comprehensive solutions to meet the financial needs of individual and commercial investors. “We are always looking for new and exciting ways to give back to the Syracuse community that has done so much to support us over our 25 years in business,” said Elizabeth Bartlett, chief business development officer at Pinnacle. “Our goal was to create a fundraising event that anyone could join, from anywhere, and have fun doing it. When the opportunity came to partner with Kilter, we chose to support Golisano Children’s Hospital in hopes that the money we raised would provide the children in their care with a memorable holiday season.” Everyone participating in the CNY Season of Giving Wellness Challenge will have the opportunity to win valuable prizes, from Syracuse University basketball game tickets (including a chance to sit courtside) to cool Kilter swag bags. The CNY Season of giving Wellness Challenge will be open November 1 through November 30. For more information and to sign up to participate, visit Kilter online or download the Kilter app. ABOUT KILTER Kilter is the world's most inclusive supporter engagement platform that turns everyday health, wellness and lifestyle activities into opportunities for people to drive charitable dollars to their favorite causes, all while building culture and community to make a global impact. With 50+ trackable activities from running to yoga to pickleball to volunteering, plus our best-in-class user experience, functionality and customer support, employers, nonprofits and event producers will meet their supporters where they are today (on their phones) and easily exceed engagement and impact goals. Learn more at www.kilterapp.com. ABOUT PINNACLE The Pinnacle Family of Companies provides comprehensive solutions to meet the financial needs of individual and commercial investors. Whether saving for the future or seeking income today, they provide the services needed to help you reach your financial goals: investments, estate planning, tax planning, services for businesses, trusts and turnkey retirement plans. Their family of companies offer an unbeatable combination of synergistic services that can support individuals, business, and other organizations. From wealth management to human resources management, no other firm has the resources or provides the one-on-one connection that our advisors and consultants deliver. Contact Details Julian Lavelle +1 315-708-3494 julian@kilterapp.com Company Website https://www.kilterapp.com

October 26, 2021 10:45 AM Eastern Daylight Time

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