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Integrated voice collaboration, best-in-class compliant communication and the power of connectivity showcased at Symphony’s Innovate New York 2022

Symphony Communication Services

The Symphony platform has seen a 500%+ increase in traffic across its compliance-enabled messaging offering for WhatsApp, WeChat and SMS T. Rowe Price announced 200,000 new connections with JP Morgan counterparts on Symphony Over 250 financial professionals attended the event in person Symphony – the leading markets’ technology and infrastructure platform – showcased the power of instant voice and real time connectivity while highlighting a compliant communications offering that is solving critical financial markets challenges, in the company’s flagship conference Symphony Innovate 2022, held last week in New York City. The full realization of the vision behind Symphony’s acquisition of Cloud9 Technologies last year was presented at Innovate, as attendees learned about Symphony’s applied voice strategy, which creates seamless connectivity and efficiency by connecting trader voice workflows to messaging workflows. Video. CEO Brad Levy talked about the state of the market and how Symphony is helping customers navigate the volatility, velocity and risk of the cycle. “Symphony is evolving to protect and enhance how our users communicate. Innovations such as instant voice are driving the market towards a future where information can be shared with ease without worry to those who need it most”, he said. Levy also shared significant growth in the Symphony network and platform, with a 60% increase in external messaging, 150% increase in buyside to sellside connections and an over 500% increase in traffic across Symphony’s compliant messaging offering for WhatsApp, WeChat and SMS. Video. Compliance and frictionless connectivity Putting in place robust regulatory and compliance practices is more critical than ever, with many banks in the United States recently being fined millions of dollars as a consequence of non-compliant communications. Regulatory and industry leaders joined the Symphony team to discuss how these challenges are being addressed. Among the experts on stage, were Commissioner Kristin Johnson from the Commodity Futures Trading Commission (CFTC), Dean Elwood from Umony, Paul Kelly from Blackstone Credit, Olga Chin from InterPrice Technologies, Keith Gaub from Bristol-Myers Squibb, James Gutow from Barclays, Jonathan Slavin from UBS, Wendy Askew from ETD, Matthew Cheung from ipushpull, Paul Dyson from Singletrack, Leslie Spiro from Glue42, Alejandra Villagra from JP Morgan, and John Courtney from Maverick Capital. CFTC Commissioner Johnson encouraged an active dialogue between regulators and financial firms and explained how she believed it was key for regulators to model best practices when it comes to technology. Video. In a demonstration of frictionless connectivity, head of global trading at T. Rowe Price, Marc Wyatt, joined remotely to share that “with the help of the Symphony team, we successfully connected the Global Trading organization at T. Rowe Price with our Global Markets counterparts at JP Morgan. In total, 200,000 new connections were created.” Also introduced at the event was the ETD (formerly known as Euromoney) @TaDa Chatbot - powered by ipushpull technology - which enables Symphony users to query reference data in real time, including corporate actions, exchanges holidays, symbology and historical transaction reporting. To wrap up the day, Alejandra Villagra, head of digital innovation at JP Morgan and John Courtney, senior equity trader at Maverick Capital, had a discussion moderated by Symphony CRO Gary Godshaw on the importance of connectivity, where voice and data fit in the market, and the future that lies ahead. Video. Over 250 leaders attended Innovate New York in-person while another 250+ financial professionals from around the world were able to watch live online. To view all Innovate New York 2022 sessions please visit: https://innovate.symphony.com/videos. The next editions of Innovate will take place in London and New York in the spring of 2023. About Symphony Symphony is the most secure and compliant markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1000 institutions. Symphony is powering over 2,000 community built applications and bots. For more information, visit www.symphony.com. Contact Details Symphony Communication Services Odette Maher +44 7747 420807 odette.maher@symphony.com Company Website https://symphony.com/

October 27, 2022 11:37 AM Eastern Daylight Time

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Savills Veteran Steve Walbridge Joins SquareFoot

SquareFoot

SquareFoot, a tech-enabled commercial real estate brokerage and office listings marketplace, has recruited veteran broker Steve Walbridge as a full-time team member. Walbridge will join SquareFoot’s Los Angeles office as an Executive Vice President. Walbridge’s commercial real estate career spans more than four decades. In that time, he has executed more than 16 million square feet in real estate transactions and worked in leadership roles for major firms, including Savills and Cushman & Wakefield. His former Savills colleagues, Michael Colacino and David Kimball, currently serve as CEO and Executive Managing Director at SquareFoot, respectively. “Steve’s joining is a testament to both the power of the company mission and the widespread belief among veteran CRE brokers that innovation and structural changes in the industry are long overdue,” said SquareFoot CEO Michael Colacino. Walbridge will leverage his industry expertise to build out SquareFoot’s West Coast presence and develop the company’s broker automation initiative, which aims to improve speed, efficiency, and the tenant experience at all stages of the leasing process. Before his full-time employment at SquareFoot, Steve consulted for the company and executed major transactions for Lulu’s, Intelerad, and California Resources Corporation. “The way people search for office space has evolved dramatically. I’ve witnessed that evolution over my 40-year career, and I want to be a part of the solution that responds to that shift,” said Walbridge. “That solution starts with technology at each step of the client journey.” For more information about SquareFoot, visit https://www.squarefoot.com. About SquareFoot Founded in 2011, SquareFoot is a new kind of commercial real estate company that helps companies solve their office space needs, providing transparent access to inventory, brokerage services, and flexible space offerings. SquareFoot also provides lease consultations, advises on subleasing spaces, works closely with and recommends reliable vendors to ensure a seamless move, and more. SquareFoot’s veteran brokers always put client needs first. The company has executed over 1,300 leases to date. SquareFoot is headquartered in New York City, and also serves 30 other national big-city markets. Contact Details SquareFoot Nell Lanman +1 917-909-2953 nell@squarefoot.com Company Website https://www.squarefoot.com/

October 27, 2022 11:21 AM Eastern Daylight Time

Remotebase raises $2.1M at a $65M valuation as it launches developer hiring platform Talently

Remotebase

Hiring developers has always been a point of contention for businesses and technical recruiters. There’s no definitive verdict on what is the smarter way of hiring the right developer talent while expending a smart budget on it. In addressing this challenge, recruitment marketplace Remotebase is announcing a $2.1Million funding round as it launches the developer hiring tool Talently. The pre-series A was co-led by Indus Valley Capital and Hustlefund Ventures with participation from Soma Capital, Angel Squad, Draper Associates, and Angel investors from Redis and Careem. With this round, Remotebase has raised $2.1Million at a $65 million from investors. Remotebase offers pre-vetted top developer teams of Silicon Valley calibre and ready to operate for any client within 24 hours. To do this, Remotebase onboards the best developers and engineers as part of its focused hiring processes. The new recruitment app from Remotebase, Talently, is its latest proposition to anyone seeking to onboard the best-in-class developer talent. Talently helps developers find top job opportunities while inviting tech recruiters and hiring managers to seek dedicated remote developer teams by exploring more than 60,000+ pre-vetted developer profiles on the go. The app presents the closest match to customer requirements and immediately locks interviews with those developers so that companies can save 100s of hours of their time finding, vetting and hiring the candidates. Qasim Salam, the CEO of Remotebase, said: “Building and scaling our platform from just 11 engineers to now over 60,000+ within 2.5 years has truly been rewarding. With Talently we want to democratize work and enable millions of individuals from emerging countries to have access to the best opportunities in the world.” Hiring developers is challenging for several reasons. According to IDC, a leading market intelligence firm, there is an extremely high global shortage of skilled engineers that will reach up to 4 million developers by 2025. Another issue that intensifies the difficulty of hiring tech talent is the extensive length of the hiring process and its costly budget. According to Workable, hiring a developer usually takes 42 days, which can increase more depending on the candidate's notice period. The worst thing is that if you fail to find the right person, you need to go through the daunting hiring process again. It is where Talently completely changes the game by vetting and onboarding extremely talented developers by industry experts beforehand to eliminate the exhaustive tech hiring culture. Talently has quickly created an extensive talent network of global developers with extraordinary coding skills in 100+ programming languages, including Python, React, JavaScript, Java, Node.js, Android, Swift, PHP, Angular, C#, Ruby, and many more. It is an agile app for hiring exceptional remote developers or finding fully remote developer jobs that fit your talent. Talently will work on a subscription model. Business recruiters can get full access to hundreds of premium developer profiles for a small monthly fee starting at $499. Remotebase was founded by Qasim Asad Salam and Talha Masood, who identified an opportunity to revolutionize the tech hiring process by offering a unique competitive service. Initially, they launched two startups together, a software house and an engineers’ performance tracking system. After Covid changed how people work massively, the founders took it upon themselves to ensure the placement of their engineering teams and started to look for business within their network with an offering of pre-vetted engineers ready to be placed in 24 hours. They started getting positive responses and identified a huge demand for tech talent with minimal hiring time. Fortunately, their previous startup experience had made them experts in finding, hiring, and training software engineers and keeping track of their performance. That’s when things changed for the better, as they decided to scale this up, and the idea of Remotebase was born. The demand for remote tech talent increased tremendously during the pandemic. Soon, Remotebase skyrocketed from having one client to working with several unicorn companies and billion-dollar clients, including Northwestern Mutual, Fireflies.ai, and Fabric. Inc, etc. Since then, Remotebase has grown and now ventured into a diverse portfolio of remote working tools, developer tools, and a tech talent app. Talha Masood, the CTO of Remotebase, said: “We have always believed that talent has no borders, and if opportunities were to be equally shared with everyone across the globe, creating a fast track channel to match opportunities with the best resources, the fusion of skills and ideas will result in a tremendous tech revolution that would elevate the tech industry standards beyond our expectations. Talently is good news for tech recruiters, hiring managers, and CTOs who are constantly on the lookout for hiring the most reliable tech talent and want to avoid the costly hassle of technical assessments.” Based on initial reviews, the app has been received well by the B2B segments, and it looks like it will be a matter of time before Talently becomes the go-to app for tech recruitment across various regions and markets. Tim Draper, an investor in Remotebase, said: "Talently has the potential to become a game-changer in the way tech talent is hired all over the world. It can help both companies and developers surpass geographical constraints and make hiring processes much more efficient. About Remotebase Remotebase is a recruitment marketplace that matches tech companies with the world’s top 1% developer teams, pre-vetted and ready to hire within 24 hours. Their Silicon Valley standardized vetting process provides the finest tech experts with 100+ skills that best fit your timezone and work model, eliminating the highly exhaustive and costly hiring process. By introducing innovative tools like the Talently app, Remotebase is taking the lead in making tech hiring more efficient, economical, and hassle-free. For more information please visit Remotebase or follow via LinkedIn, Instagram and Twitter. Contact Details Remotebase Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.remotebase.com/

October 27, 2022 07:00 AM Pacific Daylight Time

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Could MySize’s Brand New Apparel Sizing Tech Be Ideally Timed, With A Boom In Fashion E-Commerce?

MySize, Inc.

While there may seem to be some indications that e-commerce growth is slowing amid the current inflation wave, however, equally strong signals suggest it may not be enough to stop U.S. retail e-commerce sales from surpassing a projected growth target of $1 trillion in 2022. Even amid the economic downturn, one sector — fashion and apparel — could fuel the e-commerce industry’s growth. A trend report by BigCommerce Holdings Inc. (NASDAQ: BIGC) revealed that the fashion and apparel sector has been an e-commerce powerhouse this year, outpacing overall e-commerce sales in North America. BigCommerce is not the only platform projecting growth for the industry. Statista also indicates that the e-commerce fashion industry’s compound annual growth rate (CAGR) is expected to reach 14.2% between 2017 and 2025, with the industry hitting a $672.71 billion valuation by 2023. Sales of apparel, footwear and accessories catapulted in 2021, hitting $180.5 billion in the U.S. alone. The sector is expected to grow by 13% this year, with consumers set to spend $204.9 billion on fashion items online. Eliminating A Challenge For Growth Even though there seem to be great prospects for the industry, growth can be hampered if people still face frustrations in buying online — imagine receiving items, like garments, that don’t fit? Receiving an ill-fitting garment can be frustrating and can leave the customer unsatisfied. Correct sizing is key to growth, building consumer confidence in the purchase and reducing costly returns. MySize Inc. (NASDAQ: MYSZ) says its MySizeID product is the solution. But the company, an omnichannel e-commerce platform and provider of an artificial intelligence (AI) measurement solution that drives revenue growth and reduces costs for its clients, also reports pioneering a different technology that could change the hybrid shopping experience. MySize’s FirstLook Smart Mirror could be one of the first solutions for challenges with hybrid shopping — an emerging trend that combines online and in-store shopping. The company says the product is an interactive, mirrorlike touch display that offers: Personalized fit and product recommendations 3D try-it-on interactive avatar experience Speed shopping and self-checkout Integration with any third-party point-of-sales (POS) system High Valuations And Revenues MySize believes its algorithm-based technology has broad applications — that could match if not beat product offerings from competitors. Just as LivePerson Inc. (NASDAQ: LPSN) hit a $4 billion valuation at 10 times revenue with a chat application that transformed e-commerce by increasing conversion rates and decreasing costs, sizing technology is gaining traction to do the same, the company says. As comparable companies are acquired by major players such as Snap Inc. (NYSE: SNAP), Gap Inc. (NYSE: GPS), Walmart Inc. (NYSE: WMT) and Zalando SE (ETR: ZAL) at attractive valuations, MySize notes it could also attract the same level of attention and be an acquisition target. Luckily, a recent report of record revenues in the first half of the year could support the premise that MySize has the right product and business in a high-growth segment. Retailers Taking Notice MySize’s technology has been adopted by top brands in fashion such as Levi Strauss & Co. (NYSE: LEVI), Nautica, Gant and Dockers, and it doesn’t look like the company is resting on its laurels. From all indications, MySize may only be getting started as more companies are adopting its technology, which could be ideally timed with growth in the fashion e-commerce boom. The company recently announced an agreement with 7 For All Mankind (Brazil), a premium global clothing brand, to license MySizeID, and it could be going live in the third quarter of this year. MySize also has an agreement with luxury British fashion brand Temperley London to license MySizeID. MiSize kicked off the year by acquiring Orgad, an omnichannel e-commerce platform. MySize hopes the acquisition and incorporation of MySizeID into Orgad’s e-commerce solution will increase its profit by reducing costly returns. MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) is an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients. Orgad, its online retailer platform, has expertise in e-commerce, supply chain, and technology operating as a third-party seller on Amazon.com and other sites. MySize recently launched FirstLook Smart Mirror, a mirror-like touch display that provides in-store customers an enhanced shopping experience and contactless checkout. FirstLook Smart Mirror extends MySize's reach into physical stores and is expected to contribute to revenues through unit sales and recurring service fees.MySize has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website: www.mysizeid.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Or Kles, CFO ir@mysizeid.com Company Website https://mysizeid.com

October 27, 2022 09:15 AM Eastern Daylight Time

Discover $SOPA In The Philippines 🏝 Interview With Philippines' General Manager, Arbie Pagdanganan

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 27, 2022 09:00 AM Eastern Daylight Time

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Logitix Becomes First U.S.-based Partner with StubHub International

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced a landmark partnership with StubHub International. The deal establishes Logitix as the first U.S.-based ticket distribution partner for StubHub International. As a result, customers outside of North America will be able to buy tickets to events happening in the United States and Canada. It will also mark the first time U.S. ticket sellers will have access to automated distribution solutions for international events. Effective immediately, ticket sellers across the U.S. who partner with Logitix will have a new distribution channel through StubHub International. Logitix manages millions of tickets across the NFL, NBA, MLB, NHL, college sports, and live event properties. “Our partnership with StubHub International is significant for the global ticketing marketplace,” said Logitix CEO Stu Halberg. “From a consumer perspective, it removes a barrier for buyers worldwide to purchase a ticket to an event in the U.S. or Canada. At the same time, our ticketing partners in the U.S. now have the opportunity to expand their distribution internationally.” “Our customers are passionate fans of U.S. sports such as NFL, NBA and MLB and they love to travel the world to see their favourite artists perform at iconic venues,” said StubHub International CEO Dan Mucha. “Partnering with a leading, trusted U.S.-based ticketing technology platform like Logitix gives our customers access to the biggest live experiences in North America.” About StubHub International StubHub International is a ticket exchange and resale company providing services for buyers and sellers of tickets for live entertainment events. Backed by award-winning customer care, StubHub’s FanProtect™ Guarantee means every ticket is guaranteed valid or customers receive a replacement ticket of equal or better value, or their money back. StubHub International Background StubHub International is the newly established independent group following the CMA’s inquiry into the merger of viagogo and StubHub. It was determined that StubHub’s international entities (all entities except those in the USA and Canada) were to be divested and made independent from StubHub and viagogo. It consists of businesses in the United Kingdom, Germany, Spain and numerous other international markets. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its partners, including ticketing rightsholders, agencies, and other sellers. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

October 27, 2022 08:35 AM Eastern Daylight Time

AI For All: How One Company Is Helping Small Businesses Improve Profitability Through AI

FatBrAin

Whether the economy is in a period of rapid growth or a major downturn, it’s often the topic of conversations and media attention alike. And while the stock market and big-name corporations often dominate headlines and news cycles around the state of the economy, many may be surprised to learn that it is small to medium-sized enterprises, also known as SMEs, that act as the true driving engine behind most economies globally. According to The World Bank, SMEs comprise a whopping 90% of businesses around the world and, on average, represent approximately half of employment. SMEs carry the bulk of the U.S.’s gross domestic product (GDP) output and generate millions of jobs. A report by the U.S. Small Business Administration Office of Advocacy notes that SMEs account for 44% of U.S. economic activity. Another report by the World Bank shows that SMEs are responsible for around 50% of worldwide employment as well as 40% of emerging markets. These metrics show that SMEs are foundational components of the U.S. economy, and their growth is key for the health of the economy. The World Bank estimates 600 million jobs will be needed to absorb the growing workforce by 2030, opening new opportunities for SMEs to improve their operational efficiencies and deepen their integration into their respective value chains. The good news: Technologies that could improve the efficiency, effectiveness and thus the profitability of SMEs already exist. At the top of this list of technologies is one many are already familiar with: artificial intelligence (AI). The Role Of Artificial Intelligence In SME Growth The human relationship to AI has been around for decades. With impressions ranging from the post-apocalyptic (think “The Matrix”) to the utopic (think automatic cancer diagnosis), the world has pondered the influence that machine intelligence could have on life and business. Many of these ideas are no longer merely products of wishful imagination. As professor Melanie Mitchell of Portland State University puts it, “Today’s AI programs… can spot subtle financial fraud, find relevant web pages in response to ambiguous queries, map the best driving route to almost any destination, beat human grandmasters at chess and Go, and translate between hundreds of languages.” This cognitive power has also been leveraged to produce results in financial settings. AI has been lauded for its ability to cut costs, automate tasks and create solutions. A report by the Organization for Economic Cooperation and Development (OECD) illuminates the benefits of AI with great clarity and places a spotlight on its efficacy with SMEs. Per this report, “By identifying patterns in datasets and learning from tacit knowledge, new AI systems make automating nonroutine tasks possible and frees workers from repetitive lower value-added tasks,” the report states. “These new waves of automation could help SMEs increase productivity, e.g. by refocusing activities on higher value-added functions, by reducing human and economic costs associated with accidents or injuries, or improving work environment. The implementation of such systems could also help small businesses overcome administrative bottlenecks and increase reactivity at lower costs, for instance by enabling customer interaction 24/7.” Automation is coming to simple apps that can be downloaded from on-line app stores to do critical tasks like reconciling bank accounts. The problem: Capital and information barriers have kept AI largely in the realms of corporate giants like IBM (NYSE: IBM) and conveniently out of reach of those that most need them: SMEs. FatBrain: ‘Artificial Intelligence For All’ FatBrain AI (LZG International, Inc.) (OTCQB: LZGI ) aims to change that. As a specialist in AI solutions for SMEs and beyond, FatBrain has cultivated AI solutions that enable every organization to simplify decision-making and harness data to grow, save and do better business. Daily, weekly, monthly SME problem cycles could involve the spectrum from “How can I get paid faster?”, “How should I pay my workers?”, “How can I get insured quickly?” to “When should I invest in capital?” FatBrain lowers the barriers to adopting data-driven AI solutions to address such questions. FatBrain believes such problems facing SMEs today have been troubling business owners for decades. These problems have long been difficult to derive solutions for because they involve too much data, have too many variables, and require too much time to efficiently address. FatBrain offers a comprehensive suite of solutions. It works by plugging into existing software-as-a-service (SaaS) products — like QuickBooks (NASDAQ: INTU) Shopify (NASDAQ: SHOP), and Hubspot (NYSE: HUBS) — and aligns data there with millions of diverse market data signals. Then, the collected data is passed through FatBrain’s AI 2.0 Peer Intelligence engine which, alongside FatBrain expert coaches, turns masses of disparate data into peer-intelligence and actionable insights. According to Chief Operating Officer Shawn Carey, FatBrain has worked with some of the biggest names in the business to help solve problems, including Bank of America Corp. (NYSE: BAC), Comcast Corp. (NASDAQ: CMCSA), IBM (NYSE:IBM), Samsung Electronics Co. Ltd. (KRX: 005930) and Pilgrim’s Pride (NASDAQ: PPC). Now, it wants to level the playing field by bringing AI to the driving engine of the U.S. economy: SMEs. FatBrain has a growing suite of plug-n-play solutions for SMEs that provide peer intelligence and actionable insights using FatBrain’s AI 2.0 technologies that are not available elsewhere in the market today. Stay tuned to Benzinga to learn more about how FatBrain and its solutions suite is revolutionizing AI for all. FatBrain AI (LZG International, Inc.; OTC: LZGI) is the first and leading provider of powerful and easy-to-use AI solutions to millions of businesses of tomorrow driving the majority of the global economy, empowering them to grow, innovate faster and savemoney. FatBrain’s innovative solutions transform continuous learning, narrative reasoning, cloud, blockchain and Web3 technologies into auditable, explainable and easy to integrate products. FatBrain’ssubscription model allows all companies to deploy its advanced AI solutions quickly and easily, securely utilizing them on premises behind their firewalls or via cloud. The AI 2.0 pioneered by our teams is like WAZE for business growth, using advanced peerdynamics technology to automatically learn patterns from individual and peer behavior. This allows us to deliver coached, personalized AI solutions at hyperscale. FatBrain unifies insights from SaaS applications, turbo-charged by peer and market dynamics: 1) Realize attainable goals from explainable peer performance. 2)Turbo-charge human expertise with superhuman AI insights. 3) Accelerate growth through the contributory network effects. 4) Simplify harnessing data across common apps and market signals. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Shawn Carey ir@fatbrain.ai Company Website https://fatbrain.ai/

October 27, 2022 08:00 AM Eastern Daylight Time

Clean Room Primer Group Announces Speakers for Second Roadshow Event in Chicago

Clean Room Primer

The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in Chicago, Illinois on Wednesday, November 2, 2022. The mission of the group is to demystify data clean rooms and help marketing and advertising professionals adapt and use them in a privacy-safe marketing environment. The Chicago event marks the second in a series of events for the Clean Room Primer, all geared to expand on use cases and offer real-world examples on usage of data clean rooms. The headline speakers attending the Chicago event include: Alysia Melisaratos, Head of Solutions Engineering, LiveRamp Chris Comstock, Chief Product Officer, Claravine Devin DeBlasio, VP of Product Marketing, InfoSum Frederick Stanichev, Head of Sales, Habu John Baronello, VP of Digital Transformation, Merkle “We’re thrilled to welcome industry thought leaders to come together and discuss their knowledge and experiences with data clean rooms at our second roadshow event in Chicago,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “A more privacy-centric marketing landscape is making data clean rooms more of a necessity. Education and awareness about how to use data clean rooms is critical to helping the industry adapt to new realities brought on by privacy regulations, platform changes, third-party cookie demise, the loss of identifiers and other industry evolutions.” The group has co-authored an initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper was released during the group’s inaugural event at Advertising Week in New York City in October. Following this event, The Clean Room Primer will continue its roadshow in two other major US cities throughout Q4 2022 with events in San Francisco and Los Angeles. Leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. Remaining Clean Room Primer roadshow dates: San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT) Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT) For more information and to register for the upcoming events, click here. About The B2B Marketing Company We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at www.theb2bmarketing.co. About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. Contact Details Kite Hill PR Michael Kocher cleandata@kitehillpr.com

October 27, 2022 08:00 AM Eastern Daylight Time

Ecommerce platform mason seeds $7.5M as it takes on the ‘Amazon tax’ and builds the world’s first commerce engine for online sellers

Mason

Global retail e-commerce sales are set to reach $8.1T in 2026 and brands will be vying for ecommerce store conversions and growth to capture this revenue opportunity. Helping them to achieve this, retail tech platform mason is today announcing a $7.5M seed round to offer an Amazon grade store infrastructure storefront to help them sell better and faster without exorbitant Amazon fees. The funding round was led by Accel and Ideaspring Capital with participation from Lightspeed India Partners as well as Mana VC, Gaingels, Core91 and VH Capital. mason brings a high-performance Amazon-grade sales engine to a brand’s own store. It reduces the onus on online brands to rely on Amazon and relieve them of the ‘Amazon tax’. Having spent decades building solutions in Myntra, Flipkart, Walmart, Paytm (an Alibaba company) which help merchants break free from the Amazon model, mason founders Barada Sahu and Kausambi Manjita are bringing their multi-decade experience to power growth for brands & founders. They met at Myntra - Walmart’s fashion arm in Asia - where they had been building a custom engine to run stores, improve revenue and drive conversions for over 1000+ brands on the Myntra marketplace. The penny dropped when they realised that growth was not a one-size fits all opportunity but that it had to have bespoke store engines that would run online stores to sell Kausambi Manjita, Co-Founder heading Product & Customer Experience at mason commented: “This changes the game fundamentally on how brands think about their D2C store today. Most brands are left with no option but to sell at marketplaces like Amazon and pay 35c for every dollar simply because running a profitable standalone D2C store is just too hard. With access to their own growth engine like mason, brands can actually transform their D2C storefront into their most profitable channel, getting 50% uplift in their margins from day one. By democratising access to a complex tech stack, from data-driven merchandising, to sales automation, to personalization - the team is helping more entrepreneurs stay independent, become profitable, and not sell out to a Thrasio.” Barada Sahu, Co-Founder and head of Revenue & Growth added: “Traditionally, only big retail has had the technology muscle to implement complex infrastructure while the rest of the market has been left stitching together fragmented solutions that simply do not work well with each other. mason simplifies this with an all-in-one no code solution that powers marketers, product managers and founders to upgrade their stores from storytelling to selling from day one. Paying an upfront cost for a large headless implementation or a sophisticated merchandising engine is beyond what most brands can work on. For small and medium businesses an all-in-one solution with a commission based model is easier to understand.” Today, mason has over 1,000 customers and powers more than 8,000 brands worldwide with a pay as you grow pricing model. Their customers currently include companies in fashion & apparels, beauty & grooming, health & fitness and food & beverage categories with others such as pets, babycare and home products coming onboard too. In just over 2 years since launch, mason has helped global brands make their stores as efficient in sales as Amazon. A typical store improves average order value by 23% in 30 days, improves session time by 17% and improves sell through by 35% in just 60 days Subrata Mitra, Partner at Accel commented: “In order to build a truly scalable outcome, the team is on the journey to create a self-serve platform wherein eCommerce brand owners could use it to create, communicate and grow. An upside to this: it allows them to go global.” Kausambi Manjita remarked: “Commerce is about selling - not storing. The previous generation of commerce has helped brands set up their stores online and have great systems for storing business information. What brands now need is a technology layer that helps convert these information in action. We are building the world’s first commerce-engine. We will be doubling our investment into category specific AI-based playbooks to help brands grow simply.” About Accel Accel is a global venture capital firm that aims to be the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, BrowserStack, Flipkart, Freshworks, FalconX, Infra.Market, Chargebee, Clevertap, Cure Fit, Musigma, Moneyview, Mensa Brands, Myntra, Moglix, Ninjacart, Swiggy, Stanza Living, Urban Company, Zetwerk, and Zenoti, among many others. Atoms is a program by Accel India to support pre-seed startups with easy access to non-dilutive capital, mentorship from founders and operators, and a community to help them grow. We help ambitious entrepreneurs build iconic global businesses. For more, visit www.accel.com or https://twitter.com/Accel_India. About Ideaspring Capital Ideaspring Capital is an early-stage VC fund that is uniquely focused on investing in B2B “Enterprise Product Innovation” startups. Through their ‘Startup Assist’ program, they enable portfolio companies to achieve scale in technology, customer management, and operations thereby building products for a global footprint. For more information please visit Ideaspring | Ideaspring (ideaspringcap.com) Contact Details mason Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://getmason.io/

October 27, 2022 07:53 AM Eastern Daylight Time

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