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Minuteman Press Franchise in Londonderry, NH Wins Business of the Year

Minuteman Press International Inc

For over 8 years and counting, Bob Bean has been the proud owner of the Minuteman Press franchise in Londonderry, New Hampshire located at 44 Nashua Road, Unit 18. When Bob purchased the business in October of 2015, he followed the Minuteman Press system and immediately became involved with several community groups and organizations. Thanks to Bob’s hard work and dedication, Minuteman Press in Londonderry has won the Business of the Year award from the Greater Derry Londonderry Chamber of Commerce. Bob accepted the award at the special awards dinner that was held on Oct. 12, 2023 at the Tupelo Music Hall in Derry NH. Bob shares his humble reaction to winning the award and provides his insights on the importance of being an active member of local groups in order to build relationships and generate referrals. He also talks about his journey to Minuteman Press and how his passion for helping others drives him today. What does it mean to you to win Business of the Year? H ow are you active in your community? Bob Bean: “Receiving the Business of the Year is a humbling experience. It was a surprise, I did not know that we had made such an impact in the Chamber and business community for this recognition. We have just tried to provide services to the businesses and the community to the best of our ability. It is great to be recognized and know that we are doing a good job with in the communities that we serve. I am involved in two local Chambers, member of the Rotary Club of Londonderry, and have been an active member in BNI for 8 years. I have made many connections with a lot of the non-profits in the area and work with them to help with their needs and support their functions. With the local rotary we have sponsored Christmas on the Commons, Senior High School Graduation Banners have donated to many non-profits and helped with fuel assistance during the winter months. I am also involved with the Freemasons in the state.” How would you best describe your community? Bob Bean: “ The Derry/Londonderry community are the largest two towns that are in the chamber and we have several smaller towns in the chamber also. New Hampshire does not have a lot of large metropolitan areas; it is made up more of small towns that are convenient to bordering states. Other than small businesses and small business owners, the majority of the communities are made up of people that work out of state. The people and businesses in the community are open and always look for ways to help each other when possible. As business owners, we all want to support each other and do what we can to see that we can grow and thrive.” What are some of the key ways you’ve grown your business? Bob Bean: “Networking is the key that has worked for us. Since 2015, I have been a member of the chamber and of BNI. I have always been very active in the networking area by going to meetings, ribbon-cuttings, events, and visiting businesses. We took advantage of the upgraded minuteman.com website to get some traffic through online channels. One of the other biggest ways we’ve built the business is through referrals from our customers and the organizations we work with.” What are your high-demand products and services? Bob Bean: “We have been able to provide direct mail services for many of our clients; this has been a big part of the business over the last few years especially during the pandemic. We also do a lot of marketing catalogs and Playbills for several theater groups and music groups.” What was your previous background? Why did you choose Minuteman Press? Bob Bean: “I was in the computer industry for almost 40 years. Most of my career was in management both in manufacturing and support. I was a Field Service Representative for a computer company for many years. Then, for 20 years, I was a Technical Support Manager for a supermarket chain. I chose Minuteman Press because of the research I did on the company and talking to the Regional Vice President and several store owners.” What has the support from Minuteman Press been like for you? Bob Bean: “Minuteman Press International support has been good on all levels. When I have a question, we can usually get an answer quickly. When there is an issue, support has been good at assisting in resolving the issue.” What are the biggest personal and professional rewards of owning your business? Bob Bean: “Personal and professional goals are similar in that I enjoy helping people and organizations. This business has given me the chance to connect with many more people and organizations to be able to help and give my knowledge and experience to them so that they can succeed.” What advice would you give to other business owners right now? Bob Bean: “Get involved with your local Chamber of Commerce and BNI Networking Group. These two are very critical to the growth and success of the business. Also, look into other organizations and groups like the Exchange, Rotary, Kiwanis, or whatever is in your area and local to your business. But do not just join these groups; get involved and be active in what is going on with the groups and be involved in the community. You get out of them what you put into them, so if you are active and visible then you will be the person or business that others will seek out and rely on for help and advice.” For more information on Minuteman Press in Londonderry, NH, visit https://minuteman.com/us/locations/nh/londonderry/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

December 06, 2023 09:10 AM Eastern Standard Time

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HKBU-led research develops novel drug delivery system for Gouteng compound for Alzheimer’s disease treatment

Hong Kong Baptist University

HONG KONG SAR - Media OutReach Newswire - 6 December 2023 - A research team led by Hong Kong Baptist University (HKBU) has developed a novel drug delivery system for Alzheimer's disease (AD). The researchers have engineered exosomes, extracellular vesicles released by cells, to effectively carry the bioactive compound Corynoxine-B extracted from the Chinese herbal medicine Gouteng to the brain of mice with AD. As Corynoxine-B can induce autophagy, a process that maintains the health of cells, this new drug delivery system using exosomes can improve cognitive function and movement while reducing the symptoms of AD. The research findings have been published in the international academic journal Nature-Signal Transduction and Targeted Therapy. Bioactive compound of Gouteng can treat AD AD is the most common type of dementia in which the brain cells degenerate and die, characterised by a build-up of amyloid-beta and phospho-tau protein in the brain, resulting in the decline of the brain's cognitive functions. Currently more than 55 million people worldwide are dementia patients. In Hong Kong more than 100,000 elderly suffer from dementia and the number is anticipated to soar to more than 330,000 by 2039. At present there is no curative treatment for AD. Available treatments can only delay the disease's progression and improve symptoms. HKBU's previous research projects found that Corynoxine-B, a bioactive compound of Gouteng, is effective in treating AD. However, the blood-brain barrier which protects the brain from potentially harmful substances in the bloodstream affects its uptake in brain. Exosomes serve as drug carriers To tackle this problem, a research team comprising Professor Li Min, Associate Dean (Teaching and Learning) of Chinese Medicine, and Dr Ashok Iyaswamy, Research Assistant Professor of the Teaching and Research Division at the School of Chinese Medicine at HKBU, along with other local, mainland and overseas scientists, have developed a novel approach to deliver Corynoxine-B to the brain using exosomes. Exosomes are extracellular vesicles released by cells which can transport molecules between cells like nanocarriers. Recent studies have shown that they could be utilised as vehicles for drug delivery. To examine whether exosomes are effective drug carriers for AD, the researchers manipulated the neuronal cells in mice to overexpress an adaptor protein Fe65 on the surface of exosomes released by these cells. Fe65 is involved in the processing of amyloid-beta precursor protein (APP), which plays a crucial role in the development of AD. By doing so, they observed more exosomes containing Fe65 were released by the neuronal cells. These engineered exosomes showed a good ability to migrate towards the neuronal cells with APP overexpressed in AD models. These findings suggest that the presence of Fe65 on the surface of exosomes enhanced their ability to specifically target and interact with the neuronal cells with elevated levels of APP, which is a characteristic feature of AD. Reduction of accumulated amyloid-beta protein Corynoxine-B is a natural inducer of autophagy which plays a crucial role in maintaining neuronal health. The research team loaded it into the engineered exosomes and injected it to the mice with AD to evaluate its potential as a therapeutic agent for the disease. Results show that engineered exosomes loaded with Corynoxine-B could enhance autophagy in mice, and were able to cross the blood-brain barrier to deliver Corynoxine-B to the brain, resulting in a 30% reduction of accumulated amyloid-beta protein. In addition, various behavioural tests including the rotarod test, open field test, contextual fear conditioning test, and Morris's water maze test conducted on mice with AD showed that the application of engineered exosomes loaded with Corynoxine-B resulted in 25% recovery of the cognitive and locomotor behaviour. Professor Li Min said: "Our study suggests that exosomes could be a promising new way to deliver drugs to the brain and treat AD. More research is needed, but this study provides hope that a cure for AD may be possible in the future. We hope that this research project will ultimately be beneficial to the elderly, individuals at high risk of neurodegeneration and neurodegenerative disease patients." Contact Details Hong Kong Baptist University (HKBU) Christina Wu christinawu@hkbu.edu.hk

December 06, 2023 09:00 AM Eastern Standard Time

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Classiq Unveils Comprehensive Suite of Quantum Applications on GitHub, Driving the Future of Quantum Computing Implementation

Classiq Technologies

Classiq, a pioneer in quantum computing software, today announced the launch of a comprehensive suite of quantum applications, algorithms, functions and tutorials, now publicly available in Classiq’s GitHub Repository. These algorithms and applications are all built with the Classiq platform and are open to the Classiq community. This groundbreaking release marks a significant milestone in the practical implementation of quantum computing, ensuring software advancements keep pace with the rapidly evolving quantum hardware landscape. Classiq developed the suite of new applications to empower the quantum community – as well as those investigating quantum – with an innovative approach to software development. The Classiq platform has been engineered to cater to a broad spectrum of industries, showcasing versatile applications in finance, logistics, quantum chemistry, cybersecurity and more. This extensive collection includes widely recognized quantum algorithms such as Shor, Grover and HHL, alongside a host of quantum functions critical for building robust quantum software. “Classiq’s mission is to enable building quantum programs, efficiently and at scale. This open repository places many of the common quantum programs at your fingertips,” said Amir Naveh, Chief Product Officer and co-founder of Classiq. “This provides our users the best way to learn how to build something new with Classiq. We believe this helps the quantum community build better and smarter quantum algorithms, at an accelerated pace.” At the core of Classiq’s philosophy is the belief that quantum algorithms should first be conceptualized as models. This unique approach enables the creation of optimized, hardware-aware versions of these algorithms. With the new application suite, the quantum community can easily explore and adopt this novel methodology for quantum software creation. Classiq also ensures that all resources in the GitHub repository synchronize with the latest version of the Classiq platform, providing a seamless and hassle-free experience for users. The repository is rapidly growing, with monthly additions from Classiq’s team, users and the broader community, reflecting the dynamic nature of the quantum computing field. In fact, Classiq welcomes contributions from those keen on shaping the future of quantum software. Enthusiasts are encouraged to join the collaborative effort, contribute to the growing library of applications and algorithms and engage with the community for support and feedback. All resources are accompanied by Jupyter notebooks and.qmod files, Classiq’s proprietary modeling language, ensuring easy accessibility and usability. Classiq’s commitment to education and hands-on learning is further reflected in a comprehensive library of tutorials, designed to maximize the potential of the Classiq platform. There are many ways to get involved: Participate in the Classiq Slack community Explore the capabilities of the Classiq platform Try implementing via Classiq’s GitHub Repository Classiq is at the forefront of the quantum revolution, bridging the gap between quantum hardware advancements and software development. With this comprehensive suite of quantum applications, Classiq reaffirms its commitment to fostering a vibrant, collaborative and cutting-edge quantum computing ecosystem. About Classiq Classiq Technologies, the leading quantum software company, provides an all-encompassing software platform (IDE, compiler and OS) with a single point of entry into quantum computing, from algorithm design to execution. Tailored to all levels of developer proficiency, Classiq aims to democratize access to quantum computing with software that equips customers to take full advantage of the quantum computing revolution. A low-code development environment that automates quantum programming ensures that a broader range of talents, including those with backgrounds in AI, ML and linear algebra, can harness quantum computing without requiring deep, specialized knowledge of how to program quantum computer hardware. Classiq also works closely with advanced computation hardware providers providing software for use with quantum computers, HPC and quantum simulators. Backed by powerful investors such as HPE, HSBC, Samsung, Intesa Sanpaolo and NTT, Classiq’s world-class team of scientists and engineers has distilled decades of quantum expertise into its groundbreaking software development platform. Follow Classiq on LinkedIn, X (formerly Twitter) or YouTube, join the Slack community, or try the Classiq platform. Contact Details Rainier Communications Michelle Allard McMahon classiqPR@rainierco.com Company Website http://www.classiq.io/

December 05, 2023 09:00 AM Eastern Standard Time

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Classiq and Oxford Quantum Circuits Partner to Advance Seamless Quantum Computing and Data Center Convergence

Classiq Technologies

Classiq, a leading quantum software company, and Oxford Quantum Circuits (OQC), a pioneering quantum computing hardware company, today announced a partnership that aims to make advanced quantum computing more accessible and streamlined for users across research and industry. Classiq provides an end-to-end quantum software platform that automates the process of developing quantum software and executing it on quantum processors. The company's proprietary technology automatically synthesizes optimized quantum circuits from functional models, high-level quantum code or via Pyomo integration. OQC is focused on developing and building enterprise-ready quantum computers based on superconducting qubits. The company is committed to working with the best software partners to ensure ease of use and seamless implementation for its quantum systems. By partnering, Classiq and OQC will offer users a smooth flow including modeling, debugging, automatic quantum circuit synthesis, circuit optimization and execution on OQC's cutting-edge quantum hardware. Classiq's platform will be expanded to support executing algorithms optimized for OQC’s quantum processors, providing developers more options to select the right quantum backend for their needs, including the recently announced next-gen OQC Toshiko machine. As part of this collaboration, they will partner to further integrate their respective technologies with data centers and HPC (high-performance computing). "We’re excited to partner with OQC and help make their innovative quantum systems easily accessible to users through our software," said Nir Minerbi, CEO and co-founder of Classiq. "Together, we invite quantum developers to experience a streamlined workflow from design all the way to state-of-the-art hardware execution." "Classiq's software helps unlock the power of quantum by abstracting away complexity for developers. We are thrilled to be partnering with them to ensure our hardware can be used seamlessly by a broad quantum community to achieve real-world impact," said Ilana Wisby, CEO of OQC. This collaboration reflects both companies' commitment to advancing the quantum ecosystem by bringing together world-class quantum software and hardware. The joint solution will empower users across industries to realize the benefits of quantum computing and build the quantum future. About OQC OQC is the globally leading enterprise-ready quantum compute company. We bring quantum to our customers’ fingertips and enable them to make breakthrough discoveries. OQC Toshiko, a powerful and secure 32-qubit quantum computing platform, is now in private beta and coming soon on public cloud and data centre fabric. For more information: For more information: www.oxfordquantumcircuits.com About Classiq Classiq Technologies, the leading quantum software company, provides an all-encompassing software platform (IDE, compiler and OS) with a single point of entry into quantum computing, from algorithm design to execution. Tailored to all levels of developer proficiency, Classiq aims to democratize access to quantum computing with software that equips customers to take full advantage of the quantum computing revolution. A low-code development environment that automates quantum programming ensures that a broader range of talents, including those with backgrounds in AI, ML and linear algebra, can harness quantum computing without requiring deep, specialized knowledge of how to program quantum computer hardware. Classiq also works closely with advanced computation hardware providers providing software for use with quantum computers, HPC and quantum simulators. Backed by powerful investors such as HPE, HSBC, Samsung, Intesa Sanpaolo and NTT, Classiq’s world-class team of scientists and engineers has distilled decades of quantum expertise into its groundbreaking software development platform. Follow Classiq on LinkedIn, X (formerly Twitter) or YouTube, join the Slack community, or try the Classiq platform. Contact Details Rainier Communications Michelle Allard McMahon classiqPR@rainierco.com Company Website http://www.classiq.io/

December 05, 2023 09:00 AM Eastern Standard Time

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Top Toys (and Trends) for the Holiday Season

YourUpdateTV

The holidays are here, and as always, the most on-trend and innovative products will continue to be atop of wish lists. But this year, parents are looking to shop smart and are seeking out feature-rich toys that offer bang for their buck. Recently, Toy Trends Specialist with The Toy Association, Jennifer Lynch, participated in a nationwide virtual media tour to discuss the top toys and trends for the holiday season. A video accompanying this announcement is available at: https://youtu.be/EBX9bVGD9jQ According to new research from the Toy Association, 64% of parents are looking to make connections with their kids this holiday season by buying todays they can play with together and create memories. Here are some of the top toys this holiday season: Rubble & Crew Bark Yard Crane Tower Playset Based on the construction yard and home base for the pups in Rubble & Crew, the new PAW Patrol spin-off series, this playset stands over 2 feet tall, providing hours of preschool-friendly building play. The playset comes with 12 ounces of all-new Kinetic Build-It Sand, four molds, interchangeable tools and a Rubble vehicle and pup, encouraging open-ended sensory play for preschoolers. Lights, sounds, music, and phrases from the series help bring the setting to life for fans. Hot Wheels® Ultimate T-Rex Transporter The Hot Wheels™ City Ultimate Hauler can gobble up and haul more than 20 1:64 scale cars and then transform into a growling, stomping T-Rex with a race track on its back. In hauler mode, pull it by the handle and it will eat the 1:64 scale cars in its path. Lower the tail and it transforms into a Robo T-Rex with lights and sounds and a two-lane race track. Kids can also launch cars from its mouth! Two 1:64 scale Hot Wheels® cars are included. Bearlieve Bear Bearlieve Bear is Build-A-Bear Workshop's first-ever interactive furry friend that responds to touch and the sound of your voice. From opening its eyes to wiggling its ears to verbalizing sweet phrases, Bearlieve Bear is poised to capture the hearts of children and adults alike as the must-have gift of the season. Guests can partake in Build-A-Bear’s special stuffing experience to create this new furry friend and participate in a specially designed heart ceremony to bring their new friend to life. Bearlieve Bear comes to life in Build-A-Bear Workshops in its own unique way as guests proclaim, “I BEARlieve!” while pressing the red heart on its paw during the iconic heart ceremony. Bearlieve Bear is introduced in Build-A-Bear’s family-friendly holiday film, Glisten and the Merry Mission. Storytime With Sunny Sunny’s expressive personality engages kiddos as she tells stories with surprising plot twists to keep them hanging on her every word. Sunny invites participation in 300+ activities with four disks and more than five hours of fairy tales, classic songs, guessing games, a poem creator, silly jokes, tongue twisters, daily routines and much more. Her animated face and movements add emotion and expression to jokes, stories and songs, inviting kids to respond as she asks them what they think. Sunny teaches healthy habits, encouraging good manners, brushing teeth and mindfulness exercises. Cleanup time is easy with a dedicated disk rack to store the four disks. When the day is done, take a quiet moment with Sunny as she leads kids in a bedtime routine. Set her gentle alarm, then fall asleep to her softly glowing night-light. Spy Guy Game Take on the role of Spy Guy, whose task is to find and catch a criminal who is prowling the city! Players will work together to search the long jigsaw puzzle board for clues aiming to catch the culprit as quickly as possible! Can you catch the criminal before he escapes from the city? Available at Target, Amazon, Trefl.com. For more information on these toys and much more, visit thegeniusofplay.org About Jennifer Lynch As an official spokesperson and toy trends specialist for The Toy Association, Jennifer Lynch chats with toymakers throughout the year to track trends and developments impacting the toy aisles and kids’ entertainment. She has been interviewed by publications including New York Magazine, Inc. Magazine, The Spruce and Insider, and made appearances on the TODAY Show, Good Morning America, Fox & Friends, ABC News, KTLA-TV, Good Day Philadelphia, WGN Chicago, Bloomberg Radio, and CNET, among others. Jennifer has more than a decade of experience covering the toy and kids’ entertainment industries. Prior, she served as the editorial manager for aNb Media and its b2c review site TTPM.com, where she oversaw all digital and print communications, reviewed product, and co-hosted a web series conducting in-depth interviews with toy industry executives. She began her career in her home state of Pennsylvania, handling marketing communications for Penn State’s art galleries (her alma mater). She resides in New Jersey with her husband and baby girl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 04, 2023 07:00 AM Eastern Standard Time

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ATA to Hold Virtual Roundtable in Response to Film Translators

American Translators Association

A free virtual event held during Universal Human Rights Month will address the challenges depicted in the film Translators and provide insights into the repercussions of asking children to work as interpreters for people with limited English proficiency (LEP) and the trauma it can cause. The American Translators Association (ATA), the premier association of translators, interpreters, and language professionals in the world, will hold a free online roundtable to discuss concerns over the depiction of children as interpreters in the film Translators, directed by Rudy Valdez and presented by U.S. Bank. A diverse panel of language services industry experts, including researchers, language access advocates, and former child interpreters, will provide insights into the issue, explaining how the film missed a unique opportunity to address the trauma child interpreters can experience and how people who need professional interpreters can avail themselves of their federally protected rights to access them. The panel will discuss a review of the film and the issues it presents, analyze the challenges of offering “meaningful” language access for LEP individuals, and suggest solutions to avoid placing the language brokering burden on children. The free virtual event will be held on Thursday, December 14, 2023, at 12:00 p.m. EST in English, with Spanish and ASL (American Sign Language) interpreting and live professional captioning. Register here to receive a Zoom link to attend. A recording of the event will be made available afterwards on ATA’s website. ATA encourages advocates, journalists, and leaders to participate and help spread the word about this important issue. If you have any questions about this event, please contact us by emailing ATA’s Advocacy Committee at advocacy@atanet.org. About the American Translators Association The American Translators Association (ATA) is the largest professional association of interpreters and translators in the United States, with thousands of members in over 100 countries who work in over 90 languages. Members include translators, interpreters, teachers, project managers, web and software developers, language company owners, hospitals, universities, and government agencies. ATA’s mission is to promote the recognition of professional translators and interpreters, to facilitate communication among its members, to establish standards of competence and ethics, to provide its members with professional development opportunities, and to advocate on behalf of the profession. Contact Details American Translators Association Kelli Baxter, Executive Director +1 703-683-6100 kelli@atanet.org Company Website https://www.atanet.org/

November 30, 2023 12:20 PM Eastern Standard Time

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Tech the Halls

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 30, 2023 10:51 AM Eastern Standard Time

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HKBU launches inaugural Asia-wide Art Futures Awards with world renowned artist Yoshitomo Nara as judge

Hong Kong Baptist University

HONG KONG SAR - Media OutReach - 30 November 2023 - The Academy of Visual Arts (AVA) under the School of Creative Arts (SCA) at Hong Kong Baptist University (HKBU) proudly announces the launch of the inaugural “ Art Futures Awards ”, an international art award which is the first of its kind in Asia. The project is dedicated to promoting and championing the achievements of outstanding emerging artists, and celebrating the exceptional works of recent graduates in the field of visual arts and associated contemporary art practices. The Awards is honoured to have enlisted internationally reputable members to serve in its judging panel including Mr Yoshitomo Nara (奈良美智), a highly acclaimed Japanese artist, and Mr Hou Hanru (侯瀚如), former Artistic Director of MAXXI, National Museum of the 21st Century Arts in Rome. They will gather in HKBU in December to present awards to the talented young artists and share their inspirational insights in art creation. The Awards, co-organised and co-presented by HKBU’s AVA and the art organisations art-at-all and IAE (HK), has garnered wide support in its inaugural year. Over 70 colleges and institutions from countries and regions across Asia, including Mainland China, Bangladesh, Hong Kong, India, Japan, Laos, Macau, Malaysia, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, the Philippines, and Vietnam, have submitted their nominations. Each college or institution is allowed to nominate up to two 2022/23 graduates. The judging panel has already shortlisted six finalists from a pool of 30 artists selected at the first round of assessment. Their works demonstrate extraordinary standards, and span across a diverse array of mediums such as painting, sculpture, ceramics, interactive installations, media art, and performing arts. A much-anticipated award presentation ceremony will be held on 20 December, during which winners of eight awards, including one first prize, two second prizes, three third prizes, and two prizes designated for Hong Kong artists, will be announced. In addition to a cash prize of USD10,000, the first prize winner will also be granted a one-month residency in Hong Kong for art exchange. Professor Johnny M Poon, Founding Dean of SCA, said, “HKBU has been a well-known cradle of creativity, dedicated to nurturing talents for the art sector. The Art Futures Awards is poised to become a major catalyst for nurturing emerging artistic talents. It also serves as a dynamic platform that connects artists from around the world, which allows students from various academic institutions to exchange ideas for the creation of more inspirational works. By facilitating this creative exchange, the Awards will contribute to the development of an international community of art talents, paving the way for future collaborations and artistic innovations.” To allow the public to appreciate the exemplary works of these young art talents, a selection of their exceptional art pieces will be presented in Hong Kong from 21 December 2023 to 14 January 2024 at an exhibition to be held at the University’s Kai Tak Campus. For more event details, please refer to the Art Futures Awards website, Facebook and Instagram page. Contact Details Wong Suk-ling +852 3411 2119 hkbunews@hkbu.edu.hk

November 30, 2023 04:43 AM Eastern Standard Time

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Melissa & Doug Toys Co-founder Introduces Lifelines, Well Being Tools That Activate Senses, Promote Stress Relief

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ytMbkUGV8kg It’s no secret that stress relief can get stressful for many people. Science tells us that 80% of stress relief starts in your body, not your brain. What if there was a way to bring stress relief to your fingertips with a science-backed collection of physical tools designed to activate the nervous system's calming response. Melissa Bernstein, the creative Founder behind Melissa & Doug Toys, is introducing her newest venture, Lifelines, a collection of Sensory Immersion™ tools that activate the body's natural stress relievers, your senses. For more than 30 years, Melissa conceived over 10,000 toys designed to unleash children's imagination, but behind-the-scenes she hid a lifelong struggle with anxiety, depression and stress. When she immersed her senses - she was able to break the cycle of rumination and experience the present moment in totality. That is the backstory and inspiration for Lifelines. Lifelines will offer a comprehensive suite of Sensory Immersion tools across all six senses. The first collection is focused on aroma, a powerful and science-backed category Melissa felt lacked innovation. The collection includes 45 products with 16 patents pending, spanning portable fidget tools, sensory writing, innovative diffusers, and essential oil blends. There are over 100 new products in development, including meditative art activities for adults and multi-sensorial sound and sight devices. Lifelines Grounding Stones are patent-pending handheld diffusers designed for touch, combining the power of scent with fidgeting. Fidgeting has been scientifically proven to reduce stress and improve focus. The six unique and touchable designs feature an irresistible swivel and fit perfectly in the palm, for stress relief anytime, anywhere. Lifelines sensory writing tools inspire focus and spark creativity. The Scented Colored Pencils elevate any writing experience. And the Pen Diffuser combines an innovative writing tool with four distinct aromas dispensed at your fingertips. Tactile Sensory Journals feature covers made for touch, with soothing embossed patterns inside to keep your ideas flowing. Lifelines immersive diffusers pair with any of their 20 essential oil blends to activate smell, touch, and sight. The Waves Ultrasonic Diffuser combines breathtaking scents, colorful lights, and cascading mist inspired by the ocean's tides. The Shower Diffuser and Bath Diffuser turn any bathroom into a spa-like getaway. The portable and lightweight Everyday Diffuser fits perfectly into small spaces like a drawer, car or bag with no batteries or cords required. And then there are Lifelines Essential Oil Blends, thoughtfully crafted aromas inspired by nature and curated by Melissa. This includes more than 20 different blends across five intoxicating scent families and four well- being goals: Energy, Calm, Focus, and Joy. Blends are made from naturally derived, sustainably sourced botanicals, free from parabens and dyes, and blended in the USA. All oils come with Lifelines' patent-pending Precision Pump™ for a mess-free application that dispenses the perfect amount of oil every time. Lifelines products are affordably priced from $5.99-$29.99 and available at popular retailers nationwide including Target. For more information, visit Lifelines.com About Lifelines Founded in 2022, Lifelines, is a collection of Sensory Immersion™ tools that activate the body's natural stress relievers, the senses. From the creative mind of toy maker and play expert, Melissa Bernstein, Lifelines established a new category of adult well-being products that are affordably priced and accessible at major retailers nationwide. For more information visit www.Lifelines.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 28, 2023 03:00 PM Eastern Standard Time

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