Accel backs Appbrew as it drives retention and conversion for ecommerce sellers with native mobile apps Accel backs Appbrew with $2m as the mobile app platform succeeds in helping ecommerce businesses make apps quickly to engage their customers, grow retention and drive revenue.
San Francisco, California
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March 21, 2023 09:00 AM Eastern Daylight Time
More than 66% of Shopify orders were placed via mobile devices and online sellers with a mobile app are 3 times more likely to generate a sale. Helping merchants benefit from these tailwinds, mobile app platform Appbrew is today announcing a $2m seed funding led by Accel with participation from Riversde Ventures and prominent angels to scale their app building platform. Appbrew is promising an unrivaled mobile shopping experience for customers through their very own native app.
Appbrew is a no-code ecommerce mobile app platform that enables any ecommerce brand to quickly create native mobile apps for iOS and Android mobile devices. This replaces the current uncertain, unreliable and expensive means of using third parties or building tech resources. Appbrew prioritizes giving freedom and control to its users with a drag-and-drop interface that empowers brands to create and iterate their apps in a self-serve way.
Appbrew also supports an unlimited number of custom pages & complete layout customization. This enables apps to serve as authentic brand extensions. All of these features emphasize a creative and organic approach to app development. It discourages frameworks and unnecessary restrictions.
Launched in 2022, mobile apps made via Appbrew offer a true extension of the online sellers website retaining brand identity and customer journey flow. The Appbrew platform offers consistent UX across the web store and the app by supporting third-party integrations. It also generates app-specific promotions (discounts and offers) on their online stores for transactions completed via the app which encourage higher conversions.
Appbrew founders Abhijeet Singh (CEO), Mayank Agarwal (CTO) and Sharat Chandra (CPO) have a long and deep background in building ecommerce tech stacks for Fortune 500 companies and hyper-growth startups at Walmart, United Health Group, Samsung, and Zopsmart, Zupee, Udaan and Otipy.com,
In setting up Appbrew, the team interviewed 150 DTC founders, CMOs and their growth leads and learned that they are overcoming their customer retention and conversion-to-sales rates using mobile apps. The reported conversion was up 3x and the average order value increased up to 50% through apps vs mobile website. With these learnings, Appbrew is solving mobile apps capabilities for all ecommerce brands.
Abhijeet Singh, CEO and Co-Founder at Appbrew, commented: “With the rise of mobile commerce and the shift to digital shopping, shopping apps have become a part of consumers’ daily lives. Appbrew empowers direct-to-consumer marketing teams to easily create configurable native mobile apps to achieve higher conversion and retention. With Appbrew, ecommerce brands can supercharge their content, commerce and community to drive conversion, retention, and growth.”
Smart phones contributed more than 74% of retail traffic in Q’4 2022. “This statistic should encourage any ecommerce business owner to start thinking about a mobile app. Otherwise, they may miss a prime opportunity to capitalize on online shoppers who use their mobile devices to make purchases” added Abhijeet Singh.
Pratik Agarwal, Principal at Accel commented: “Excited to partner with Appbrew, as they help brands in building stronger connections with their valued customers. In the current environment of expensive performance marketing, Appbrew increases brand profitability by improving conversion rates and retaining loyal customers. Their emphasis on enhancing mobile shopping experience piqued our interest, and we are pleased to be part of their mission.”
Alex Pattis, General Partner at Riverside Ventures added: "We're very excited to have met and invested in Appbrew at this stage. With so much commerce done on mobile, it's imperative to allow brands to deliver an optimal shopping experience. It's great to see appbrew already making it easier for DTC brands to scale through their no-code mobile app platform. Abhijeet's understanding of the problem and background in scaling companies certainly got us excited to partner at this stage."
About Appbrew
Appbrew is a headless no-code platform that enables global brands to build and scale high-conversion-rate mobile apps. Appbrew is venture backed by Accel (Backers of Shopify, Klaviyo, etc) and Riverside Venture (Backers of Bonobos, Eight Sleep, Slack, DocuSign, etc). For more information please visit https://appbrew.tech/
About Accel
Accel is a global venture capital firm that aims to be the first partner to exceptional teams everywhere, from inception through all phases of private company growth. We help ambitious entrepreneurs build iconic global businesses. For more, visit www.accel.com
About Riverside Ventures
Riverside Ventures is an early-stage venture capital fund founded by high-level and experienced operators with an untraditional path into venture.
Contact Details
Appbrew
Bilal Mahmood
+44 7714 007257
b.mahmood@stockwoodstrategy.com
Company Website
