AI Revolution Takes Sales and Marketing by Storm
Vancouver, BC
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April 15, 2024 08:30 AM Eastern Daylight Time
In the fast-paced world of business, staying ahead means embracing the transformative power of technology.
At this point, companies either have to get in on artificial intelligence (AI) or risk getting left behind.
For sales and marketing, AI's impact is far-reaching, from automating routine tasks to personalizing customer interactions and everything in between. Its predictive analytics capabilities allow for sharper lead targeting, ensuring sales teams concentrate their efforts on prospects most likely to convert. It also leads to operations that are quicker, more connected, and ultimately, more productive.
AI-powered tools, including chatbots and CRM systems, are not only streamlining interactions but also providing invaluable insights that help fine-tune sales strategies. The result? A significant boost in sales productivity and a more engaging customer experience.
New research from GoDaddy reveals that entrepreneurs are rapidly adopting generative AI (GenAI) to enhance their small businesses, with expectations high for gaining a competitive advantage.1
According to a January survey of over 500 US small business owners conducted by GoDaddy, a whopping 75% believe GenAI will give them an edge over similar-sized businesses, while 68% feel it will allow them to compete more effectively against larger entities.
The uptake of GenAI among entrepreneurs has seen a significant increase, with 73% of respondents trying out the technology and 26% applying it to their business operations. This marks a substantial rise from GoDaddy's initial survey published in May 2023, which showed only 38% had experimented with GenAI, and a mere 11% had leveraged it for business purposes.
On February 26, GoDaddy introduced Airo, an AI-powered solution designed to democratize the use of AI for business enhancement. Airo simplifies the process of starting or scaling a business by offering automated solutions for creating logos, websites, emails, payment systems, and social media posts, requiring no technical expertise from the user.
GoDaddy isn’t the only one using this powerful tool to help small businesses improve sales outcomes. Leading digital marketing solutions company Wishpond Technologies Ltd. (TSXV:WISH) (OTCQX:WPNDF) is simplifying the inevitable transition to AI by offering an integrated suite of AI marketing tools and sales solutions that simplify complex processes and amplify results.
Serving over 4,000 customers, including small and medium-sized businesses (SMBs), as well as Fortune 500 companies like ESPN, Walmart and Lululemon, Wishpond Technologies leverages a Software-as-a-Service (SaaS) model for predictable revenue and cash flow.
Empowering Businesses with AI-Powered Sales and Digital Marketing Solutions
Wishpond Technologies Ltd. (TSXV:WISH) (OTCQX:WPNDF) offers an integrated suite of marketing tools that simplify complex processes and amplify results. The company just introduced SalesCloser AI, an innovative sales platform driven by artificial intelligence. SalesCloser functions as an AI-powered virtual sales agent capable of delivering personalized sales calls and product demonstrations around the clock, eliminating the need for human intervention. By leveraging a provided knowledge base, this customized AI can conduct sales presentations tailored to suit any business and manage the entire sales process from initial contact to closing.
Businesses can use Wishpond’s SalesCloser to dramatically grow their sales as the platform is a non-stop sales machine that works 24/7 to engage leads, close deals, and deliver insights in multiple languages. Every business that does sales calls or demos can use SalesCloser to grow. The AI is also unique in that it offers the ability to dramatically increase a business’ salesforce in an instant, a capability never seen before. SalesCloser allows businesses to significantly scale their sales team instantly, without losing out on quality or consistency.
SalesCloser is an intriguing platform in another regard; as AI continues to improve in helping businesses optimize and streamline their operations, new tools are being created every day to reduce expenses and increase ROI. Using SalesCloser reduces hiring costs because the AI tool is significantly cheaper than hiring a full-time salesperson. The platform is also proving to be more accessible and convenient without the onboarding or training of new hires.
Wishpond Technologies is a leader in democratizing AI for all businesses. SalesCloser can be used by businesses of all sizes and industries. The platform is available in ten languages making it accessible to most countries, and for selling to customers across the globe without the fear of a language barrier. Businesses can reach new demographics and customers, opening new avenues for growth.
As a patent-pending technology, SalesCloser is set to expand its intellectual property with upcoming patents, reinforcing its position as an innovative solution in the market. With more use-cases growing every day, SalesCloser is panning out to be a revolutionary product that is going to change the way that businesses operate and grow their sales.
Since going public in December 2020, Wishpond has seen significant growth, tripling its revenue and more than doubling its customer base. Looking ahead to 2024, Wishpond plans to further integrate AI into its operations, aiming for increased productivity, cost savings, and developing more innovative AI solutions for the world.
Click here to learn more about Wishpond Technologies Ltd. (TSXV:WISH) (OTCQX:WPNDF).
[1] https://aboutus.godaddy.net/newsroom/news-releases/press-release-details/2024/Small-Businesses-Adopting-AI-Expect-to-Thrive-Against-Competitors/default.aspx
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